What is the relationship between organizational culture and innovations?

Organizational culture and innovation relate to the way the organization can use innovation and creativity to become more relevant and in line with the needs of its customers and constantly developing markets. The operation of a successful organization is not only about the internal structure of the organization; This also necessarily includes the external environment in which the organization must work. To this end, the organization must look for ways to effectively provide its services to consumers, which is where it enters the game.

The organization that refuses to grow or respond to changes in the culture and habits of the environment in which it works will soon be gradually eliminated by more resourceful and culturally progressive organizations. For example, with the advent of the Internet, the recording companies realized that they had to connect to culture, where most people have now looked at the Internet as a source of new music, unlike unlike the music stores. Most recording companies have tried to fight innovativesEntrepreneurs who saw this need created by culture and joined it into it. These organizations soon realized that they were fighting the loss of battle because they could not change culture.

In order to survive, they had to adapt to changing culture by coming in innovative ways to sell their products. This led to official shopping stores online, where people could download music from their favorite artists. The innovation is that fans can buy either one favorite song or the whole record. This is also an innovation from a period when people had to buy a full record just to listen to one favorite song.

Such organizational culture and innovation is essential if the organization is to succeed in the competitive market. The success of the organizational culture of Ainovation in any organization is often dependent on good management. Good leaders are essential in search of organizational creativity and inoVaca. A good leader is open, dynamic, visionary, charismatic and intelligent. This leader uses his talent to inspire and stimulate employees in the organization to come up with inventive ideas in accordance with the organization's objectives.

Organizational culture and innovation sometimes means to promote barriers in an effort to predict the market needs in accordance with the expected shift in culture. This includes actively finding new market opportunities and experimenting with new concepts. This can even mean accepting a certain degree of calculated risks to appear as PaceSetters on a competitive market.