What Are Hotel Affiliate Programs?

Loyal customers, as "opinion leaders" in the consumer group of this product, have played the most direct propaganda role in corporate brand word-of-mouth publicity; loyal customers are far less sensitive to price than new customers; Products, their likelihood of spending on high-end products is much higher than new customers; the latest statistics show that the ratio of general customers to the best (loyal) customers is about 16 to 1 in the retail industry and 13 to 1, 12 to 1 in the aviation industry and 5 to 1 in the hotel industry. ^[1]

Hotel Member Loyalty Program

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Loyal customers, as "opinion leaders" of consumers of this product,

80% of the company's profits come from 20% of loyal customers; the time, effort, and expense of retaining an existing customer are far less than attracting a new customer (such as huge advertising and marketing costs).

1. Quickly occupy and expand the hotel's market share; at the same time, dig deep into the existing customers of the hotel, so that they truly become regular customers of the hotel;

Really effective market share of big hotels, thus increasing the market income of hotels! At the same time, increase the hotel's visibility and market influence;

2 Through the maximum use of the hotel's idle resources and key promotion resources, the hotel can quickly increase sales profits without risk;

3. Cultivate and consolidate the personal loyalty customers of the hotel, and encourage them to consume the hotel's comprehensive products and services frequently; improve the hotel in the short and long term

Sales performance and market competitiveness.

4. As a hotel's true zero-input, zero-risk marketing plan, it can bring the following benefits to the hotel:

Member Card Sales Revenue

Room sales revenue

Catering income

Other income: members' banquets, conferences, recreational income

High-frequency hotel brand publicity

National Member Resource Sharing