What are Online Yellow Pages?

The online yellow page service refers to the traditional yellow pages moved to the Internet, using the Internet as a carrier, to publish, disseminate, and apply the telephone directory on the Internet. It has authoritativeness, high recognition rate, wide coverage, long release time, fast release speed, and updates. Convenient, convenient search, low cost, great benefits and other advantages, from its development direction, it will become the most ideal query tool for people to inquire phone numbers and obtain customer information.

Online Yellow Page Service

The online yellow page service refers to the traditional yellow pages moved to the Internet, using the Internet as a carrier, to publish, disseminate, and apply the telephone directory on the Internet. It has authoritativeness, high recognition rate, wide coverage, long release time, fast release speed, and updates. Convenient, convenient search, low cost, great benefits and other advantages, from its development direction, it will become the most ideal query tool for people to inquire phone numbers and obtain customer information.

company name

Online Yellow Page Service

Business Scope

Information exchange

Type of company

Private

Advantages

Wide coverage and long release time

The so-called "

1. Yellow Pages is an authoritative and highly recognized information library media

From the nature of the media, the yellow page is essentially a communication tool and a social information database. In addition to serving as a communication medium for finding phone numbers, it is also a social information database, and it also serves as a tool for understanding and studying social information such as local politics, economy, culture, life, and markets. Because the construction and compilation of information databases and tools are extremely scientific and accurate, the "contractual relationship of communication" formed in the long-term communication practice makes the information released by it highly authoritative. It has a high degree of trust. For example, according to a survey, the recognition rate of US yellow page advertisements and other directory information is as high as 99%. Such a high recognition rate cannot be compared with other types of mass media.

2. Yellow Pages is a media with unique advantages in integrated marketing communications

From the perspective of integrated marketing communications, Yellow Pages, as a think tank media, plays an important role. Compared with other communication media, it has the following advantages:

3. Wide coverage space and long release time

The business coverage of Yellow Pages reached almost 80%. Through business development, the Yellow Pages can completely cover all the companies in the cities, communities, or a certain domain that it serves. Yellow pages are available at all times. Such a high coverage space and such a long continuous release time are difficult for media such as radio, television, and newspapers to achieve.

4. Fast publishing speed, easy update, and easy search

After submitting the relevant information of the enterprise, you can see it online. Update in time. If there is any change in your registration materials, you can change it immediately without delaying business development. It can be flexibly used to carry out corporate image publicity, market promotion, advertising promotion and public relations communication.

In order to make it easier for enterprises to find ideal partners from tens of thousands of enterprises and institutions, we have designed a variety of query methods such as keyword query, fuzzy query, advanced query, etc. You only need to know a little bit of information about the enterprise, even if it is only in the phone number You can also easily find a few numbers, approximate geographic location, and so on.

5. As a terminal link for consumers' purchase decisions, they are uniquely positioned to facilitate purchases

Yellow pages are a medium that communicates businesses and consumers with the most direct contact information. From its content, Yellow Pages is very closely related to the life of citizens. It provides the most direct contact phone number information, and incorporates the basic content of information needed for living and consumption with ordinary residential users: including clothing, food, accommodation, leisure, entertainment, Sports and fitness, culture and education, medical drugs, transportation and communications, welfare, tourism, shopping, etc., are close to the citizens, close to life, convenient for life, and convenient for consumption, and play the role of public life guides and consumer guidance. Therefore, unlike most media's dissemination of advertising information directly to the audience, commercial information such as advertisements published on the Yellow Pages completely follow consumers' purchase intentions, and when consumers look up phone numbers, provide relevant information about the enterprise in a timely manner, thereby Become a terminal link for consumers' purchase decisions, and ultimately achieve the role of promoting consumer purchase behavior. It can be seen that it is often in a very unique position and plays a unique role in the consumer purchase decision-making process.

6. At present, China's yellow pages also have an exclusive advantage in information dissemination.

At present, mass communication has entered the era of niche, and media such as newspapers, televisions, and radios are rapidly subdivided, and similar competition is becoming increasingly fierce. For example, televisions in many areas of China can now receive more than 30 channels, and more than 100 channels can be received with the use of broadband technology facilities. There are more than a dozen newspapers that are read frequently and in large numbers. At present, China's yellow pages are usually monopolized within its coverage area. Through this communication channel, business information, advertisements, etc. are released without worrying about being covered by similar media information.

8. Yellow Pages is a low-cost, high-efficiency media

According to survey data, the cost of publishing various business information through yellow pages is obviously much lower than other online media methods. According to the survey results of the investment attraction of the media, the yellow page is the most convenient and direct first choice for the old customers to query the media; from the perspective of investment that can directly bring business benefits, the yellow page is considered to be cheap and good quality.

9. Yellow pages also have more practical value-added services

Generally, other value-added service content that meets user requirements is launched on the Yellow Pages website, and these contents are practical columns related to customers. Internet users can post some information in related columns according to their needs. For example, the "Information Express" section of the Harbin Yellow Pages is launched, in which customers can publish information on discounts, recruitment, admissions, and leasing.

10. Comparison of search engines and yellow pages

(1). The yellow pages are manually edited. The search engine is automatically ranked by the spider

(2). The search engine is the retrieval page. The yellow page is the retrieval website

(3). The search engine update is faster, and the yellow page update is slower.

(4). Compared with search engines, the threshold for inclusion in yellow pages is higher

(5). Yellow pages provide data for search engines. It is still beneficial to be included in the yellow pages. And many people still use the yellow pages

Summary: If the website is included in the yellow pages, it is very friendly to our website ranking. Now there are many yellow pages in use. For our colleagues who engage in seo, we cannot ignore the importance of yellow pages.