What Are Some Ways I Can Gather Market Research?

Market research refers to the scientific, purposeful and systematic collection, recording, sorting, and analysis of market conditions, to understand the current state of the market and its development trends, to formulate policies for enterprise decision makers, make market forecasts, make business decisions, Make a plan to provide an objective and correct basis. ^[1]

market survey

(Collect and analyze market conditions to provide information for marketing)

Common market research

Consumer surveys: make observations and research on specific consumers, and purposefully analyze their

1. It helps to better absorb advanced domestic and foreign advanced experience and the latest technology, improve the production technology of enterprises, and improve the management level

In today's world, science and technology are developing rapidly, and new inventions, new creations, new technologies and new products are emerging endlessly and are changing with each passing day. This technological progress will naturally be reflected in the form of products in the commodity market. Through market surveys, we can obtain information that helps us to understand market economic trends and scientific and technological information in a timely manner, and provide companies with the latest market intelligence and technical production intelligence in order to better learn and draw on the advanced experience and latest technology in the same industry. To improve the production technology of enterprises, improve the technical level of personnel, and improve the management level of enterprises, thereby improving the quality of products, accelerating the upgrading of products, enhancing the competitiveness of products and enterprises, and ensuring the survival and development of enterprises.

2. Provide decision-making basis for enterprise management departments and relevant persons in charge

Any enterprise can make targeted marketing strategies and business development strategies only when it has a practical understanding of the market situation. When the enterprise management department and relevant personnel make decisions on certain issues, such as the formulation of product strategies, price strategies, distribution strategies, advertising and promotion strategies, the situations to be understood and the issues to be considered are usually multi-faceted, mainly : In which market does the company's products sell well and has potential for development; in which specific market is the expected saleable amount; how can it increase the sales volume of the company's products; how to grasp the product sales price; Only in this way can we ensure that both sales and profits can be achieved; how to organize product sales, how much sales costs will be, and so on. These questions can be answered only through specific market surveys, and only the specific answers obtained through market surveys can be used as the basis for corporate decisions. Otherwise, blind and divorced decisions will be formed, and blindness often means failure and loss.

3.Enhance the competitiveness and viability of enterprises

The competition in the commodity market has become increasingly fierce due to the development of mass production in modern society and the advancement of technology. The market conditions are constantly changing, and the reasons for the changes are nothing more than market factors such as products, prices, distribution, advertising, and sales, and market environmental factors such as related political, economic, cultural, and geographical conditions. These two factors are often interrelated and affect each other, and they are constantly changing. Therefore, in order to adapt to this kind of change, enterprises can only learn about changes in various market factors and market environment factors in a timely manner through extensive market surveys, so as to take targeted measures. Advertising adjustments to cope with market competition. For enterprises, whether they can understand the market changes in a timely manner and take appropriate measures in a timely and appropriate manner is the key to their success.

The technique of market survey is technical. There are four methods of market survey

Qualitative marketing research: Most commonly used. Simply put, it is to analyze from the numerical responses of the respondents, and it does not target the entire population and does not make large-scale statistics. Common examples are: focus groups, in-depth interviews, and project execution.

Quantitative marketing research: Adopt the form of hypothesis, use arbitrary sampling, and infer results from the number of samples. This method is often used in large-scale research such as censuses and economic power surveys. Common examples are: large questionnaires, questionnaires, etc.

Observational techniques: Observational techniques: Researchers observe social phenomena and set cross practices on their own, that is, horizontal comparisons, which usually refer to temporal comparisons, and vertical comparisons, and comparisons to different societies or phenomena at the same time ; Common examples are: product usage analysis, browser cookie analysis.

Experimental techniques: Researchers create a semi-manual environment to test users. This semi-artificial environment can control the impact factors that some researchers want to control. Examples include purchasing laboratories and test marketing venues.

Market research researchers often use a combination of the above four methods. They may first obtain some background knowledge from secondary data, and then conduct interviews with targeted consumer groups to conduct qualitative research and design to explore more problems. Large-scale national surveys (quantitative) will be carried out due to the specific requirements of customers.

The words commonly used in market surveys have been involved in market surveys since they were formally involved. It is important to know how much support the candidate has before the election, what are the political opinions that are popular, and what are the most criticized. Many specialized terms and theories have been developed. Hierarchical analysis Mata-analysis (also called Schmidt-Hunter technique) believes that the final statistics should be made from multiple and multiple types of research concepts. Conceptualization means transforming the mental images of metaphors into clear concepts. Operationalization is a way for researchers to measure specific and visible consumer behaviors and turn them into concepts. Precision is the comparison of the accuracy of any market-adjusted measurement. Reliability en: Reliability means whether the results of the data analysis after the market survey are in line with the original plan. If not, readjustment is required. Validity en: Validity means that in the design and measurement of the market survey process, the time Is it too complicated, or has it deviated from the original theme? In order to obtain valid data, market researchers often have to ask themselves "are you measuring the data you originally planned to measure?"

Applied Research means applying specific and valuable hypotheses to satisfy customers who pay research fees. For example, a well-funded cigarette company may appoint a market research company to conduct a survey that attempts to prove the health of cigarettes. Many researchers are doing this type of research. When applied to research, it often faces a degree of moral concern.

Fake market real marketing Sugging mainly refers to a controversial sales technique. Some salespersons will pretend to be market researchers to conduct research on the surface, but the fact is promotional behavior. This kind of example most often occurs during telephone interviews. Respondents will feel that the other party is constantly strengthening their sales intentions and attempt to cause interviews Willingness to buy. SUG is short for Selling Under the Guise of market research. (Guise: appearance)

Frugging is a controversial fundraising act. Some new companies will pretend to be market adjustment companies and open fake cases to obtain a lot of funds. FRUG is short for Fund-Raising Under the Guise of market research.

The market survey methods are mainly observation method, experiment method, interview method and questionnaire method.

(1) Observation

Is the most basic method of social research and market research. It is based on the object of the investigation by the investigators, using the senses of the eyes, ears, etc. to investigate and collect data by direct observation. For example, market investigators go to the sales place of the interviewee to observe the brand and packaging of the product.

(2) Experimental method

Investigators follow up on the requirements of the investigation and use experiments to control the objects of the investigation under specific environmental conditions and observe them to obtain corresponding information. The control object can be the price, quality, and packaging of the product. Observe the market phenomenon under controllable conditions and reveal the market laws that are not easy to occur under natural conditions. This method is mainly used for marketing experiments and consumer use experiments.

(3) Interview method

Can be divided into structured access,

The content of the market survey involves the entire process of marketing activities, including:

(1) Investigation of market environment

Market research is made by companies

China's most representative market research organization (in no particular order)

1. China Market Research and Research Center (abbreviation: CMRC)

The China Market Research and Research Center (CMRC for short) was established in accordance with Article 50 of the General Principles of the Civil Law and was approved by the National Bureau of Statistics of the People's Republic of China in 1992 No. 423 document. Unincorporated undertakings managed by the Statistics Bureau. Later, due to the needs of national system reform, it is now an independent scientific research institution in accordance with laws and regulations. China City Research has established close collaborative relationships with national functional ministries, industry associations, and scientific research institutes. Based on resource sharing, it addresses the hot and difficult issues in the process of China's economic reform and industrial development. The purpose of high-end services, relying on professional and complete, real-time updated data resources, combined with the breadth of industrial development background and the depth of current status investigations, to conduct product and market surveys and research for government departments, enterprises and institutions and other The organization provides professional research services to meet the different needs of the market.

2. Beijing Shenghua Boyi Information Technology Research Institute (abbreviation: Shenghua Boyi)

Beijing Shenghua Boyi Information Technology Research Institute (Shenghua Boyi) was established in 2008. It is a professional consulting and research organization focusing on industry research, product analysis, market research, and corporate strategic planning in multiple industries and fields. With the mission of "creating in-depth value for customers" and the core concept of "providing valuable guidance and advice to enterprises", Shenghua Bozhi conducts business for the enterprise by understanding market information such as the industry environment, sales status, product technology, and competitors. Precise market positioning, grasping the correct decision-making direction, formulating a long-term strategy to provide a strong basis, supporting and helping enterprises to maximize the value of resources. Beijing Shenghua Boyi Information Technology Research Institute is a professional organization that specializes in selling various research reports and analysis reports of the China Market Research and Research Center, undertakes consulting services such as planning consulting, management consulting, and investment consulting of the China Market Research and Research Center, and organizes the preparation of industry yearbooks .

3. China Social and Economic Decision-making Consulting Center (referred to as: China Economic Consulting)

The China Social and Economic Decision Consulting Center is a state official professional institution approved by the National Bureau of Statistics in 1992 [Guo Tong Zi (1992) No. 424]. In 1999, due to the requirements of the system reform, it was separated from the affiliation with the National Bureau of Statistics, and it is now an independent national professional professional consulting agency. Based on the concepts of strategy as the target, talents as the basis, management as the weapon, and culture as the soul, China Economic Consulting Co., Ltd. uses its deep government background, huge expert resources, exquisite professional team and detailed market data to make it effective The fields of consulting, investment consulting, planning consulting and industrial consulting, public relations consulting, and scientific and technological consulting have become a banner of China's domestic consulting industry. As a large-scale comprehensive national official professional consulting agency in China, China Economic Consulting continues to expand and establish regional strategic alliances and partners in industries, industries and market segments in accordance with market and industry development needs. Its job functions include: undertaking special research projects commissioned by ministries, commissions, and governments at all levels. Participate in government and enterprise strategic planning and decision-making on major economic projects, assist governments and enterprises in formulating strategic transformations, conduct research, design and promotion of regional economies, and act as government staff and assistants in regional science and regional economic research.

4. CCTV Market Research Co., Ltd. (CTR)

CTR Market Research is a leading market research company in China. It was established in 1995 and transformed into a joint-stock company in 2001. Its main shareholders are China International Television Corporation and TNS. Consumer fixed sample groups, case studies, media and product consumption patterns research, media strategy research, media advertising and news monitoring. Can provide continuous multi-customer research, and can also provide tailor-made targeted solutions for different customers.

5. Shenzhen Shangshufang Information Consulting Co., Ltd. (referred to as: Shangshufang Information Consulting)

Shangshufang Information Consulting Co., Ltd. is a well-known comprehensive professional information consulting company established by senior industry experts and outstanding academic teachers. It focuses on market research, industry research, and public information consulting. Based on the Pearl River Delta in Guangdong, the company radiates more than 50 first- and second-tier cities across the country. Since its establishment, it has provided professional third-party research work for more than 3,000 enterprises and units at home and abroad.

6. Guangzhou Strategy Point Market Research Co., Ltd. (CMR)

Strategic Point Market Research Company is the most competitive cross-industry market research company in China. Strategy research focuses on the collection of basic market data to give companies decision-making support so that companies can better understand the market. His areas of expertise include satisfaction research, consumer research, government and public service research, market entry research, new product development research, real estate research, industry research, etc. The headquarters are located in Guangzhou, with branches in Chengdu, Nanjing, and Beijing.

7. CCTV-Sophie Media Research (CSM)

Media Research is a Sino-foreign joint venture established by CTR and TNS. Has the world's largest TV viewership survey network, providing independent survey data. Committed to professional TV viewing and radio listening market research, providing reliable and uninterrupted ratings survey services for the media industry in mainland China and Hong Kong.

8. Shanghai Nielsen Market Research Co., Ltd. ( ACNielsen )

Nielsen is the world's premier media and information group. Nielsen is a private company with operations in more than 100 countries and is headquartered in New York, USA. Provide world-leading market information, media information, online research, mobile media monitoring, commercial exhibition services, and commercial publishing information.

9. Beijing Turns Market Research Consulting Co., Ltd. (TNS)

TNS China, a merger of the original TNS, is a leader in China's specialized market research companies, committed to providing customers with feasibility market insights and research-based business consulting to help customers make more effective business decisions. Provide customers with comprehensive and in-depth professional market research services and industry knowledge in consumer goods, technology, finance, automotive and other fields, and have a set of advanced and unique business solutions covering all aspects of marketing and business operations, including product development And innovation, brand and communication, stakeholder relationship management, retail and shopper research and qualitative research are the company's distinctive strengths.

10. Beijing Ipsos Market Consulting Co., Ltd. (Ipsos)

Ipsos entered China in 2000 and has grown into one of the largest case study companies in China. Ipsos has more than 700 professionals in China and branches in Beijing, Shanghai, Guangzhou and Chengdu. Focus on market research services in four major areas: marketing research, advertising research, satisfaction and loyalty research, and public affairs research.

11. Xinhuaxin International Information Consulting (Beijing) Co., Ltd. (SINOTRUST)

At the end of 1992, Xinhuaxin was established in Beijing. It took the lead in developing market research consulting services and business information consulting services in China, and launched database marketing services in 2000. To date, Xinhuaxin has developed into China's leading provider of marketing solutions and credit solutions. Collect, analyze, and manage information about markets, consumers, and business organizations, and provide market research, business information, consulting, and database marketing services through the integration of information, services, and technologies to assist companies in making better marketing and credit decisions And develop profitable customer relationships.

12. Beijing Jiefukai Market Research Co., Ltd. (GFK)

GfK Group, headquartered in Nuremberg, Germany, is one of the world's five largest market research groups, with 80 years of development history. In 2005, the GfK Group's global annual operating revenue exceeded 1 billion euros, with more than 6,000 full-time employees worldwide, and more than 120 branches and branches in 69 countries and regions. GfK Group's global market research business in 2005 involved five major areas including special research, healthcare research, consumer electronics zero research, consumer tracking, and media research.

13. Beijing New Generation Market Monitoring Agency Co., Ltd.

Founded in 1998, it introduced foreign capital in 2003 and became a Sino-foreign joint venture. The new generation has continuously tracked and monitored the changes in the Chinese market since 1998, documenting the changes in the Chinese market, providing market and consumer insights, and assisting customers to make successful decisions in commercial wars. Continuous research: continuous, annual, and single-source mass market research and niche market research. Media research: print media research, radio media research, outdoor media research, online media research, new media research. Consumer research: industry and market analysis, sales research, marketing research (brand / product / price / advertising / promotion), consumer research, customer satisfaction research.

14. Ericsson Research Group (SMR)

Sillicom (SMR) was established in 1996 and its subsidiaries include Sellisson Market Research Co., Ltd., Sellisson Commercial Credit Reporting Co., Ltd., Sellisson Media Research Co., Ltd., Shanghai Sellisson Information Consulting Co., Ltd., Beijing Sellisson Market Research Co., Ltd. Cyrus Information (Hong Kong) Co., Ltd., and on-site execution agencies located in Shenzhen, Wuhan, Chengdu, Xi'an, Xiamen and other cities. The scope of services covers market research services, media research services, competitive intelligence research services, and commercial credit investigation services. Among them, Xericsson (Media Research) is the largest broadcast listening rate data service provider in China, with a market share of more than 70% in the field; at the same time, Xericsson is also a leader in competitive intelligence research services in mainland China.

15. Beijing China Research Century Consulting Co., Ltd. (China Research Consulting)

China Research Institute is China's first professional institution specialized in industrial manufacturing market research. Since 1992, China Research Institute has provided professional research services in the Chinese industrial manufacturing market for more than ten years. According to the discipline attributes of market research, the industrial attributes of China's industrial manufacturing industry, and the market management experience of key international companies, a research system for the research industry has been established: including data monitoring, industry monitoring, target industry market research, key competitive enterprise research, and industrial market branding. Research, industrial market satisfaction research, etc.