What Are the Best Tips for a Franchise Startup?

Affiliate entrepreneurship is a franchise way to start a business, and the general way is to open a store. In other words, a contractual relationship between the franchisee (the licensee) and the chain headquarters (the franchisee). According to the contract, the chain headquarters provides franchisees with a unique business operation concession, and gives guidance and assistance in personnel training, organizational structure, operation management, and commodity procurement, etc., and the franchisee pays the corresponding costs to the chain headquarters.

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Generally speaking, there are dozens of industries involved in franchising agents, mainly concentrated in home building materials, food and beverage, clothing accessories, car sales, car beauty, laundry, beauty and bodybuilding industries. The initial investment required by entrepreneurs is also very large. The big differences range from tens of thousands of yuan to millions and tens of millions.

The survey shows that for ordinary ordinary snack chain franchises, about 100,000 yuan can be started; and for some small jewelry gift franchising agents, it only takes about 20,000 yuan to start a business. Regardless of the amount of investment, there are opportunities for success, and they can be made into a relatively large market size.

At the beginning of the year, there was a hot-selling list of good entrepreneurial projects. Eco-agricultural products, clothing, environmental protection coatings, education and training, luxury goods, online marketing, car beauty, creative jewelry crafts, etc. were shortlisted. In the 3A business report, several of these industries still appear, which shows the vast market space of franchising agents.

1. Since the brand, trademark, and management technology owned by the headquarters can be directly used, compared to going to an original business, it will reduce a lot of burdens in terms of time, capital and spirit. For those who have no business experience at all, Say, you can start in a short time.

2. The excellent headquarters, in order to improve the goodwill of the entire chain enterprise, will always develop original and high value-added products, differentiate the products to lead competitors, and franchise stores do not need to set up their own development departments.

3. As the headquarter handles the promotion, purchase, and even accounting affairs, the franchise stores can focus on the sales work with all their heart.

4. As the franchise stores inherit the goodwill of the chain system, it is equivalent to giving customers a peace of mind. They will have a feeling of being open to new or unfamiliar stores, and even the language barriers that new immigrant franchise owners are concerned about Life habits and other issues can be maintained under the same signboard.

5. If you start your own business, there may be various difficulties in purchasing goods and raw materials. However, franchised stores can be bought cheaply even for equipment, tables, chairs, and miscellaneous equipment due to large-scale production and customization of the headquarters. .

6. The pre-employment training before the opening can be assisted by the headquarters. After the opening, there will be regular people to provide guidance.

7. Create your own original business. If there is a competitor, you can only fight alone, and the franchise store is backed by the headquarters, which can be used as support.

8.Anti-fraud entrustment

In order to help franchise investors minimize the franchise risk, the anti-fraud entrusted franchise business launched by Roentgen Anti-fraud Franchise Network is to conduct overall planning from the three aspects of franchise entrepreneurship, rights protection and store operation.

9. As the headquarters conducts market surveys on the surrounding environment at any time, including changes in customer strata and consumption trends, the franchise stores can take corresponding measures early.

10. The success of franchise stores is the success of the headquarters, which is equivalent to helping the headquarters to expand the market. Therefore, the headquarters has reward systems and benefits for franchise stores with good performance.

The franchise chain operation in entrepreneurial franchise is a kind of franchise store management method that is generally adopted in the world, especially for first-time entrepreneurs or operators without brand operation experience. It is a business model with a high success rate. However, due to the lack of awareness of entrepreneurs about themselves or the franchise chain model, the probability of failure to start a business or operate is also high. Therefore, the franchisee must correctly understand and recognize the following issues before and after joining the operation:

Before joining:

First, earnestly understand the status and development prospects of the industry to be joined.

Any industry has its own development law, from rise to decline. When does the industry enter the industry and what form of business strategy does it use to a large extent determine the success of entrepreneurship?

The development of an industry can be roughly divided into: the cognitive stage, the primary development stage, the rapid development stage, the heyday stage, and the decline stage.

For example, the old Beijing cloth shoes industry is now in the initial stage of branding. At this stage, the characteristics of the industry are: the brand awareness has not yet developed into the country, but it only stays on the industry's popularity. At this stage, what should entrepreneurs grasp? What are the business opportunities? The old Beijing cloth shoes as the Chinese national industry will not be affected by the foreign economy, the investment risk is small, and the market demand is large.

2. Before joining or starting a business, you must carefully evaluate your own business capabilities, and at the same time figure out how to run the project you want to join, and the business capabilities that you must have.

Third, the key factor for entrepreneurial success is your desire for entrepreneurial success, that is, your belief in success.

Everyone who successfully starts a business has a firm belief or even a career belief. Only with such excellent qualities, in the path of starting a business, not afraid of difficulties, always ready to challenge and break through, can you finally succeed. Often many entrepreneurs underestimate the difficulty of opening a store and believe that it is not a big deal to run a store. In fact, the specialty store sparrows are small and complete, and they require the operators to have comprehensive management and marketing capabilities. Difficult to succeed. Entrepreneurs must have the basic qualities of entrepreneurs and be prepared to fight protracted war.

Fourth, establish the correct concept of joining and recognize their true needs.

I have asked many franchise losers, why did you fail to start your business? 80% of the answers obtained are due to product problems. I asked them: "There are so many stores in your place, do they lack products? Why don't they make money? Many of them are closed?" In a competitive environment, it is impossible to win by products alone. Then ask yourself: In the case of "price war" flying all over the world, and the product is seriously "homogenized", how do you run your own specialty store and finally win? If you don't have such ability, then choose a brand with such ability, the entrepreneurial success rate will be higher.

In operation:

I. The franchisee must establish a correct business mentality and properly handle the relationship with the headquarters in the business process.

1. First, establish the correct mentality of self-employment and give full play to its subjective initiative.

Although we joined the headquarters, after all, our business and career are our own. In the process of cooperation with the headquarters, we must learn to make good use of the advantages of the headquarters and at the same time give full play to the spirit of self-employment.

2. Establish a good cooperative relationship with the headquarters and actively strive for support from the headquarters. When there is a conflict with the headquarters, we should seek to uphold the basic cooperation philosophy of "seeking common ground while reserving minor differences", and both sides strive to create harmonious cooperative relations and create a good internal environment for the development of their own businesses.

2. Persisting in learning and continuously improving and enriching our own level of management and management are the source of motivation for career development.

Since many entrepreneurs do not have entrepreneurial and management experience, even if they do, the market environment is constantly changing and developing. Therefore, a successful entrepreneur must always remind himself to constantly learn and improve his level of operation and management. In order to face the ever-changing market changes, only in this way can we be invincible.

3. After the enthusiasm for entrepreneurship, reason and persistence are the keys to success.

Entrepreneurs have a good vision of their future, but as enthusiasm declines, especially when they encounter difficulties in business, their confidence will often be greatly affected. At this time, what is needed most is to sink your heart, analyze it rationally, find out the reasons, strengthen your convictions, maintain active communication with the headquarters, find a new direction, and move forward. Conversely, complaining each other, or even sinking, can only make development worse.

4. Suggestions on products (taking shoes and clothing as examples):

1, the unit price of goods: franchise stores always think that the goods of competing brands are better than themselves, the price is lower than themselves. In fact, the headquarters has set a price for market research. The pricing is very rigorous and objective. We suggest that franchise stores can adjust within the price range set by the headquarters according to the local market, and can also ease the price dispute through activities. Sales are the first.

2. Goods style:

1) When the headquarters is organizing the product line, it goes through a rigorous market investigation. Each part of the product has a different sales role in the entire product line. For example, if the product line has a price of 298 yuan, franchisees will find it expensive. The best-selling price is 198. Products, the best-selling models will become the most expensive products in the store, which will affect sales. The basic principle of product line organization is "safflower needs green leaves".

2) When we see that a certain style of other brands is selling well, we blame the headquarters, why our brand does not have such a style. In fact, there are thousands of styles developed in each season, but less than 20% of them can be sold in stores. Each brand has its own style, and only sees the good things of others, but ignores its own advantages and loses itself! We generally recommend that as many styles as possible be sold on the counter. When the market trend is clearly identified, adjust it quickly and follow up in time. In this way, while reducing the risk as much as possible, the products suitable for the market are sold on the counter in a timely manner.