What Are the Best Tips for Book Advertising Online?

Since the film and TV attacked the city, implanted ads have quietly entered the field of books. Compared with the speed of publishing more than 200,000 books per year, implanted advertising is still a new thing in the book industry, but the development momentum can be described as strong. Is this a signal that the last piece of pure land in the spiritual and cultural realm is occupied? Or the opening of a new business model for the book market? There are many disputes, and there are many different opinions.

Book placement ads

In December 2007, the well-known publisher Lu Jinbo invited eight authors, including Han Han and Cangyue, to travel to the Himalayas. After the end, he launched a short story collection named "Hearty" after the advertiser. "Jixi" owner "Pepsi", Lu Jinbo directly incorporated his company and business name into literary works. This book is undoubtedly a step-by-step attempt for commercial involvement in the operation of book content.

A clothing brand called Kickbox is also very applicable to inserting advertisements in books: as early as 2008's super best-selling novel <Tibetan Code 6>, there is an implanted advertisement for Kickbox clothes. Page 13 of the book reads: "We can buy an island in Croatia, and in sunny weather, we will sail out to sea in our favorite TTDOU." In the book, the implanted advertisement of the clothing brand is "the peak of the peak." The title of the book is the name of the clothing brand, and the shadow of the implanted advertisement is also in the book. Before the novel was published, it was serialized in thousands of forums such as End of the World, and after publishing, it was serialized and published in the reading channels of major websites, which undoubtedly greatly increased the popularity of the clothing brand.

Shi Kang s "Fighting Utopia" published in November 2009 also has a lot of implanted advertisements. As a sequel to "Fighting", the book has won a total of 3 million yuan in sponsorship fees from three brands, in addition to

"Comedy" Advertisement "Human Comedy"

Film and television advertising is not new to Chinese audiences. And book placement ads ^[1]

Book placement advertisements are in the ascendant trend in the Chinese book industry. Some people in the industry believe that this has opened a new model of book profitability, and analyzes books as implantable advertising carriers. It has its own advantages. "Implanted advertisements are The wind dives into the night. Describe contemporary books, use contemporary brands, everything is natural. No one will think it is very abrupt. " Moreover, commercial brands can achieve accurate and direct access through the automatic segmentation of book reader groups, and at the same time, people read in a quiet environment to make information more easily accepted.

However, will commercial penetration of literature harm the quality of literature? He Xiaozhu, the writer, does not think so. He believes that this action has opened up a new creative mode for domestic pure literature creation. On the way of literary creation. The introduction of this new form of sponsorship can not only improve the author's creative environment, but also not harm the quality of literature.

However, most readers do nt buy books for book placement advertisements. Shenzhen readers Milan s views are very representative: Books should be the last spiritual pure land for human beings, and commercial criticism must damage the purity and independence of literature.

Literary critic Hao Yu has another opinion. He told reporters that in the era of commercialization, collusion between literature and business is inevitable, and it is normal for books to be inserted into advertisements, and this phenomenon has a stronger trend. "After all, literature and art also have to survive. If it is more subtle, clever, and subtle, the placement of advertisements is not a serious problem." He also said that if the placement of advertisements is too explicit and uncomfortable, it will not only damage the literary works but also the advertisements. If the reader doesn't read it, the advertisement will be cast for nothing. Only when the work is good and the story is good, the advertisement placement is valuable.