What Is Advertising Material?

Advertising materials can be divided into advertising boards, advertising light boxes, advertising stickers, advertising accessories, inkjet supplies, photo supplies, reflective supplies, display equipment. Optoelectronic products. machine accessories. Advertising hardware. Advertising tools. Advertising paint. Advertising adhesives and other types.

Advertising material

Material media for many different applications:
PP film: high gloss, bright colors, high image resolution, good anti-aging and tensile properties, there are two kinds of matte and glossy;
Inkjet printing media
Speaking of inkjet media, it is inkjet printing media. For wedding photography, posters, indoor display boards,
Outdoor spray painting material
Outdoor exterior light cloth (we see large-scale inkjet painting outdoors, this category belongs to the light from the outside to the spray cloth.)
Outdoor interior light cloth (we see outdoors
Acrylic sheet tolerance standards, processing and common sense
In the past two years, due to the stable quality and reasonable price, domestic acrylic sheet has been recognized by the domestic acrylic technology industry, and the market sales have soared. However, all acrylic sheets below the retail price of 17 yuan / kg are cast from secondary recycled materials, and their performance cannot meet national standards. The investment in the production of secondary materials is small, basically small workshop production, small scale, and simple equipment, so the appearance and internal quality are incomparable with new materials. However, due to the low price, the market is growing rapidly, and the supply of products is in short supply. Acrylic manufacturers neglect quality standards when pursuing output. Product quality problems continue to occur, such as insufficient board size, large thickness tolerances, and dust and debris on the board. There are scratches, bubbles, etc .; some merchants sell on the market at a low price of about 11 yuan / kg, and actually make more articles on thickness ... This requires suppliers to know more about relevant information and grasp the solution of market problems in a timely manner. Methods to better serve customers, the following aspects should be paid attention to in sales:
Matters needing attention (1)
First, the national standards for new acrylic sheet materials (GB7134-86) related to the acrylic industry are:
1. Standard tolerance: The standard of the sheet format is 1.0 × 1.3m, and the allowance larger than this format is correspondingly increased.
First-class products: <5mm: ± 12% -20% 5mm: ± 10%
Grade 2: <10mm: ± 12% -40% 10mm: ± 10%
2. Deformation temperature: 750 -84
3. Standard specific gravity: 1.19 ± 0.02
Matters needing attention (2)
Second, processing matters needing attention:
1. Recycled materials are more soluble in organic solvents than new materials. As a result, silver wire cracks often appear in the paint filling after engraving. The general solutions are as follows:
A Acrylic pigments (resin) can be purchased in general art stores.
B Use amino paint, which can be bought in general chemical stores.
C. Polishing after painting.
2. For some minor scratches on the acrylic surface or less obvious damage treatment, generally use sandpaper wet sanding. During sanding, the sandpaper should move in a ring, and the fineness of the sandpaper should gradually increase to more than 600 mesh. Finally, you can use toothpaste to rub it. can.
3, the plate is easy to adhere to dust when there is static electricity, before the silk screen or painting, use suede or a soft cloth moistened with 1% soap water to clean it to achieve the cleaning effect.
Matters needing attention (3)
Third, the actual weight of the board size
Because it is a small-scale original process, manufacturers use template casting in production. The supply hose increases with the thickness of the acrylic sheet, taking up more board space, so the thicker the acrylic sheet cast from the same template. , The smaller the size of the finished plate. However, when the manufacturer writes the list, only the size of the template is uniformly written, instead of the specific dimensions of the acrylic plates of various thicknesses, there are errors in the product specifications, so the manufacturers all use the weighing method to settle. If the weight difference between the reweighing and the manufacturer provided is ± 0.3kg, it is considered reasonable. However, in the sales, for the convenience of everyone, basically based on theoretical calculations, the simple calculation formula is: actual length (m) x actual width (m) x actual thickness (mm) x specific gravity (1.2) two kilograms. The weight of the theoretical calculation and the weighing error should be paid special attention in the thick acrylic sheet. Generally, the measurement of the surface of the plate with a thickness of 15 mm or more should be calculated to millimeters to ensure that the weight does not deviate too much from the actual.
With the growth of sales, we should continue to learn, we can learn about the user experience from users; learn about product features and sales techniques from peers; consult professional journals to master professional terms and parameters. Only with aggressiveness can we not be stumped by the problem, so that users can rest assured and smile comfortably.
First, the use of PVC foam board classification
Transportation industry ships, airplanes, passenger cars, train cars, canopies, carcass cores, interior decoration panels.
Building decoration industry building exterior wall panels, interior decoration panels, residential, office, public room building compartments, commercial decorative racks, clean room panels, ceiling panels, home kitchen cabinets, wall cabinets and homes.
Advertising screen printing, computer lettering, advertising signs, display boards, sign boards.
Industrial application of chemical industry anticorrosive engineering, thermoformed parts, cold storage panels, special cold preservation projects, environmental protection panels.
Templates for other uses, sports equipment, aquaculture materials, seaside moisture-proof facilities, water-resistant materials, art materials, various light partitions
Product characteristics and processing performance
Product introduction: Taiwan KK instant stickers, also known as stickers, computer lettering paper, is the most commonly used product in advertising production
Product thickness: PVC thickness: 0.11mm
Backing paper weight: 160g
Note: The mounting objects are flat and smooth acrylic boards, light box cloth, glass, lacquered metal plates, various exhibition boards, etc.
Degree of temperature control: -30 70
Pasting environment: indoor operation at about 15
Product features: good shrinkage resistance, good adhesiveness, good UV resistance, colorful and rich
Scope of application: advertising signboard production, shopping mall window production, indoor and outdoor instructions, light box production, storefront decoration, display interface, automobile pull flowers, etc.
Introduction
Reflective film is a special structured PVC film that can reflect light back to the light source by using optical principles. It consists of a thin film layer, a micro glass bead layer, a focusing layer, a reflective layer, an adhesive layer and a peeling layer with good weather resistance.
The main quality identification points of reflective film: the material of the film, the reflection coefficient of glass beads, the bead rate, the dead bead rate, the color uniformity, the weather resistance, the viscosity of the adhesive layer, etc.
The grade of reflective film is divided into: diamond grade, high strength grade, engineering grade, economic grade, license plate grade, maritime grade, super strong grade.
Reflective film is mainly used for various types of road and railway guide signs, signs, mine airport safety signs, stage scenery, trademarks, place-name brands, license plates, etc.
Engineering grade reflective film
The performance of this series of reflective film belongs to the fourth grade reflective film of JT-T279-1995 standard issued by the Ministry of Communications of the People's Republic of China. It is a durable enclosed reflective film. The material has been successfully used to make traffic signs since the early 1950s. In areas with low traffic flow and low-speed driving of vehicles, engineering-grade reflective films still have certain applications.
Engineering-grade reflective film is suitable for traffic signs on general roads, that is, ordinary first-, second-, third-, and fourth-level roads and temporary signs.
Life: generally 3 to 7 years, depending on the manufacturer. Some manufacturers only provide reflective films for 7 years, and the brightness retention value after 7 years is at least 50% of the initial brightness value. Some manufacturers provide reflective films for 3 years, 5 years, and 7 years.
Applicable floor: aluminum plate, steel plate.
Operating temperature: Generally required to be between 18 ° C and 28 ° C.
High-strength reflective film
The performance of this series of reflective film belongs to the third-level reflective film of JT-T279-1995 standard issued by the Ministry of Communications of the People's Republic of China. The high-strength reflective film is a durable sealed reflective film that is at least three times brighter than the engineering-grade reflective film. This material has been successfully used to make traffic signs. Even if the sign is in a large angle and in bright areas, the high-strength reflective film makes the sign clearly visible, effectively predicting the dangerous situation of the road ahead of the driver.
High-strength reflective film is suitable for general road traffic signs, that is, ordinary expressways, first-level, second-level, third-level, and fourth-level roads and temporary signs.
Life: generally 10 years. Under normal use conditions, the brightness retention value of this series of reflective films after at least 10 years is at least 80% of the initial brightness value.
Applicable floor: aluminum plate, steel plate.
Operating temperature: Generally required to be between 18 ° C and 28 ° C.
Diamond reflective film
The performance of this series of reflective film belongs to the first and second-level reflective films of the JT-T279-1995 standard issued by the Ministry of Communications of the People's Republic of China. Its reflective principle is different from the glass bead reflection principle adopted by engineering and high-strength reflective films. , But the latest technology using microcrystalline cube reflection.
After each microcrystalline cube of the diamond-grade reflective film is aligned and arranged, there will be more than 930 microcrystalline cubes on a square centimeter of material area. The lower layer of the microcrystalline cube is sealed to form an air layer, so that the incident light forms a total internal reflection, so that the most excellent reflective effect can be achieved without the help of a metal reflective layer. Compared with the traditional engineering grade and high-strength grade reflective film, the diamond-grade reflective film made of abrasion-resistant and high-hardness polycarbonate material and microcrystalline cube technology has not only doubled the reflective performance, but also has a wide-angle performance improve. The brightness of diamond reflective film is more than six times that of engineering grade, and more than three times that of high-strength grade.
Traffic signs for high-grade highways and urban roads. Under normal use, the brightness retention value after 10 years is at least 50% of the initial brightness value. With the same type of ink, various patterns can be produced using screen printing technology.
Lifetime: Generally 10 years. Under normal use, the series of reflective film has a brightness retention value of at least 50% of the initial brightness value after 10 years.
Applicable bottom plate: aluminum plate, steel plate.
Operating temperature: Generally required to be between 18 ° C and 28 ° C.
The characteristics of this printable reflective material are:
I. Super reflective intensity: His reflection technology is based on the most advanced micro-lattice reflective technology in the world. It has super reflective intensity. Typical reflective intensity can reach 300cd / lx / m2.
2. Direct inkjet printing: The surface layer is made of PVC polymer material, which has strong ink absorption and can be directly inkjet printed.
3. Easy to use: The substrate types are laminated fabric and PVC sticker type. The base fabric of the laminated fabric has super strong tensile strength. It can be used like ordinary laminated fabric, directly sprayed and installed directly. PVC self-adhesive type can be used directly on any smooth fabric.
I. 24-hour visibility effect of advertisement
It has a unique reflective performance. When no built-in light source or external light source is required at night, it can achieve the same visible effect as the built-in light source or external light source by reflecting the light emitted by the passing vehicle. With ordinary inkjet cloth advertisements, the advertisement effect is visible only during the day, and the visibility at night is extremely low, so it cannot play the role of advertisement at all. The reflective inkjet cloth is the same as ordinary inkjet cloth in the daytime, but it can reflect the lights emitted by passing vehicles at night to achieve a high-intensity and long-distance visible effect, so that the advertisement has the same advertising effect in day and night. Due to the above advantages, the reflective inkjet cloth will be a substitute for ordinary light box inkjet cloth outdoors.
Environmental protection, easy maintenance and lower use cost
Because the visibility of the reflective inkjet material is reflected by the lights emitted by passing vehicles back to the light source, vehicles and pedestrians in the same area as the light source can clearly see the advertisement. He does not need other auxiliary light sources so he does not consume energy while achieving visible effects, so he is more environmentally friendly than installing a light advertisement. Since he has no other auxiliary lighting facilities, there is no need for maintenance in electrical and other aspects. He only needs to maintain it like ordinary inkjet materials. So he is easier to maintain than the advertising material of the auxiliary light source. The auxiliary light source requires light source facilities and daily power consumption, and the cost of maintenance is far greater than the cost of using reflective inkjet advertising. Moreover, the factor that accounts for a large proportion of the cost of general advertising is the rental cost of advertising space, and the cost of general advertising materials accounts for less than 10% of the advertising rental cost. Because some advertisements may consider energy consumption and use costs, the auxiliary light source is generally only open until 11 pm, there is no advertising effect after 11 o'clock, the use of reflective inkjet materials can completely ignore these factors, as long as there is a car Can clearly see ads using reflective inkjet printing.
3.Printability and tensile strength and stronger reflective strength
The traditional reflective advertising materials are generally PET adhesive advertising-grade reflective films. The characteristics of PET materials determine that he cannot perform inkjet printing. Generally, PET-type advertising-grade reflective films are only used for lettering, which greatly limits reflective materials on advertising. usage of. The emergence of reflective inkjet materials immediately solved this problem. The surface layer of reflective inkjet materials is a high-facet reflective material that can be inkjet printed, which has strong ink absorption. As long as the solvent of ink can be inkjet printed. General advertising-grade reflective materials do not have the tensile properties required for advertising, and can only be used by sticking to other supports with the help of other support bodies such as the PC version. The bottom layer of reflective inkjet cloth is PVC mesh cloth. It has the tensile strength of PVC mesh and he can be used like ordinary mesh cloth. The typical retroreflective coefficient of white reflective film, the main product of general advertising-grade reflective materials, is 50cd / lx / m2, while the typical retroreflective coefficient of reflective inkjet cloth is above 200 cd / lx / m2. The company's T7100 series reflective inkjet cloth has a typical retroreflective coefficient of 300 cd / lx / m2. The size of the retroreflective coefficient of the reflective material (which is usually referred to as brightness) determines the visibility of the advertisement at night. The reflective inkjet film has a higher visibility than ordinary advertising-grade reflective materials at night.
Fourth, its uniqueness adds safety performance characteristics to the road
Advertisements made with reflective inkjet materials have night-time visibility features like reflective traffic signs. Using reflective inkjet materials as roadside advertisements, passing vehicles can clearly see the outline of the road. If there are passing pedestrians, they will also show the outline of the shadow of the person because they block the retroreflective light, so that the driver can It's easier to identify pedestrians. So he can give higher safety performance to the road.
Inkjet printing generally refers to the output of outdoor advertising screens. The output screen is very large. For example, many billboard screens on the highway are the result of the output of the inkjet printer. The output models are: NRU SALSA 3200, Caishen 3200, etc., generally with a maximum width of 3.2 meters. The media used by inkjet printers are generally advertising cloth (commonly known as light box cloth), and the ink is oily ink. In order to ensure the durability of the picture, the inkjet company generally has a darker color than the color on the monitor. The actual output image resolution only needs 30 ~ 45DPI (compared according to printing requirements), and the actual size of the screen is relatively large, with an area of hundreds of square meters.
The photo is generally used indoors, and the screen output is generally only a few square meters. Such as the small advertising screen used by manufacturers at the exhibition. Output models such as: HP5000, generally has a maximum width of 1.5 meters. The media used in photo machines are generally PP paper, light film, and water-based or oil-based inks. After outputting the image, it is necessary to cover the film and mount the board to calculate the finished product. The output resolution can reach 300-1200DPI (different depending on the model), and its color is relatively saturated and clear.
Techniques and techniques in inkjet post-production
Post-production is an indispensable process in the inkjet industry, which plays an important role in the success of the entire job and the guarantee of quality. A fast and sophisticated post-production will not only make the work icing on the cake, but also create greater economic benefits and corporate credibility for the company. Post-production concepts are broad, and basically all post-production work is post-production. For example: output, cutting, laminating, mounting, splicing and so on.
Output: The first job after the image design is completed is the output. In this process, the output image must be merged with all layers. Generally, it needs to be saved in .tif or .jpg format. If the image is on an Apple computer Suffixes are required on the production. As for the size of the image, the output accuracy can be basically maintained at about 100 DPI. If the image of the image to be output is large, the number of points is not appropriately reduced, and the image size is guaranteed to be above 40M. There are several points to note in this process: First of all, inkjet printing is different from printing. The colors of inkjet printing are more beautiful and beautiful than printing. The surface of the inkjet image is often large. Some imperfections that are not easily noticeable on the printed matter will be greatly exaggerated after being enlarged and output, and this cannot be found through the sample. Therefore, the inkjet image must be enlarged to 100 after production % Double check again. For screens with a lot of text, you must proofread more carefully. Because there is no ready-made color mark in the inkjet output, it is necessary to rely on experience in grasping the color shift. This is the purpose of proofing.
1. Wedding photography, family decoration painting;
2. Indoor and outdoor signs;
3. Large-scale exhibition projects or event exhibitions;
4. Shopping malls, banks, hotels, hotels, etc. wall decoration publicity;
5. Advertising media such as airports, subways, stations, and bus platforms;
6, craft gifts;
7. Mobile billboards.

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