What Are the Best Tips for Mass Marketing?

Weibo marketing techniques refer to various methods and means used in Weibo marketing. The main popular methods now include making good use of popular hot topics, optimizing the selection of popular keywords on Weibo, and interacting with others.

Weibo marketing tips

(Marketing method)

1. On the cost --- the threshold for publishing is low, the cost is much smaller than the advertisement, but the effect is not bad

It is much easier to publish information in 140 words than blog posting, and it is more economical for the same effect advertisement. Compared with the traditional mass media (newspapers, streaming media, TV, etc.), the audience is also broad, with a single investment in the early stage and low maintenance costs in the later stage.

2. Covering --- Good spreading effect, fast speed, wide coverage

Weibo information supports various platforms, including mobile phones, computers and other traditional media. At the same time, there are various ways of transmission, and it is very convenient to forward. The use of celebrity effects can magnify the spread of events.

3. In effect --- strong pertinence, using post-maintenance and feedback

Weibo marketing is a new type of online marketing model with little investment and quick results. Its marketing methods and models can get the most benefits in the short term.

4, the use of means --- diversification, humane

Technically, Weibo marketing can conveniently use text, pictures, videos and other forms of display at the same time. From the perspective of humanization, the microblog of the enterprise brand can personalize itself and be more affinity.

5.Openness

Weibo can be discussed on almost any topic, and there is no restriction. Weibo is to maximize openness to customers.

6.Get closer

On Weibo, the U.S. President can have peer-to-peer talks with the people, the government can discuss with the people, stars can interact with fans, and Weibo is actually getting closer

7.Fast propagation speed

One of the most prominent features of Weibo is its rapid spread. A microblog can reach every corner of the microblog world in a short time after the Weibo trigger point is triggered, reaching the largest number of witnesses in a short time.

8. Convenience.

Weibo only needs to write a copy of less than 140 words, which will be reviewed by the little secretary of Weibo. Ready to publish, saving a lot of time and cost.

9, high-tech, good browsing page

Microblog marketing can use many advanced multimedia technology means to describe the product from a multi-dimensional perspective and other display forms, so that potential consumers can more directly and directly accept information.

10.Simple operation

Easy information release. A Weibo, with a maximum of 140 characters, requires only a simple idea to complete the release of a piece of information. This is much more convenient than blogging. After all, conceiving a good blog post takes a lot of time and effort.

11. Strong interactivity,

Can communicate with fans instantly and get user feedback in time.

1. Make the most of popular topics

Before we update our Weibo, we must first search for what is the hot topic that others are interested in, and then plan it into our marketing content. This can increase the chance of being searched by users and thus achieve the purpose of marketing. When we broadcast, we usually add double wells to popular keywords such as: # #.

2.Set the labels

After updating your own Weibo, you need to set tags. If the Weibo you post is for website promotion, you need to set a promotion tag. The advantage is that it is easy to be noticed. If it is not, or you have set a wrong label, others will not see your updated content when watching the promotion Weibo.

3. Regularly update

Do nt sign up for a Weibo, but put it there as a display, do nt update it, or send a hundred broadcasts a day. This is not necessary. We publish an average of 20 broadcasts a day, but the content must be interesting.

4. Don't overbroadcast others' topics

Properly relaying other people's hot topics will also bring you traffic. Bloggers will think that you pay attention to him, he will listen to you, and will often check your updated Weibo. But don't overbroadcast, so others will feel disgusted, just keep a moderate amount of Tweets messages.

5. Actively interact with others

When others comment on your Weibo, you can talk to them. You can also start some lively activities or something, and let others participate, so that customers and potential customers are willing to communicate with you, and then share your content.

6, Weibo optimization to select popular keywords

Do Weibo

The first point is what is the purpose of doing Weibo marketing, and why do you want to do it. Only with a clear idea can it be possible to do Weibo. Many people do Weibo simply to do corporate Weibo. Product Weibo Pay attention to the specific settings. For your product, no matter what kind of Weibo you do, the direction must be clear.

The second point is to pay attention to the dissemination of attention. Why do other people pay attention to you? This is a process of thinking, targeted, or interesting, and so on. Instead of blindly posting Weibo, it is also indispensable. Hold on a little bit, think + execute.

The third point is to integrate the interaction. As a good Weibo, it is not only the attention you want, but also your interaction, and it can also be said to be the viscosity of the fans. In this process, you not only need to post Weibo, but also need to repost Weibo, understand what your fans are following, and repost a lot of Weibo, they represent a large part of the heart, analyze fan users, and do a good job of interaction.