What Are the Best Tips for Product Planning?

Product planning is an important part of real estate planning. It includes everything from early product conception, product image refinement, product form composition, product mix, overall architectural planning, to later single building performance, and household planning. Due to the need for a lot of communication, coordination and cooperation with the design department and other departments, the final settlement of product planning and matching is more complicated and important than the planning of other links.

Real estate product planning and portfolio matching skills

This book captures the core points of product planning and combination ratios, focuses on explaining the reasoning process of products from concept to product formation, continuously summarizes various techniques, and refines various practical experiences to form theoretical systems and system expertise. At the same time, through a large number of cases to analyze and demonstrate, and strive to restore the background of project development, tell readers the planning process of real estate products from scratch.

This book applies to real estate development enterprises and marketing companies.

"Real estate product planning and portfolio matching skills" Introduction: Product planning is an important part of real estate planning. It includes everything from early product conception, product image refinement, product form composition, product mix, overall architectural planning, to later single building performance, and household planning. Due to the need for a lot of communication, coordination and cooperation with the design department and other departments, the final settlement of product planning and matching is more complicated and important than the planning of other links.

"Real Estate Product Planning and Portfolio Matching Skills" captures the core points of real estate product planning and portfolio matching, focusing on explaining the reasoning process of the product from concept to product formation, from which it continuously summarizes various techniques and refines various practical experiences Theoretical system, and systematic expertise. At the same time, through a large number of cases to analyze and demonstrate, and strive to restore the background of project development, tell readers the planning process of real estate products from scratch. ^[1]

Chapter I Basic Theory of Real Estate Product Planning;

Chapter II Decision-Making Mode of Real Estate Product R & D;

Chapter III Positioning and Combination Strategy of Real Estate Products;

Chapter IV Decision-making Model of Real Estate Product Planning and Design;

Chapter 5 Overall Planning of Project Products;

Chapter VI Individual Product Planning;

Chapter VII Auxiliary Product Planning.