What Are the Best Tips for Promotional Advertising?

Marketing skills are the control and use of customer psychology, product expertise, social common sense, communication skills, and communication skills.

Marketing skills

Marketing skills are the control and use of customer psychology, product expertise, social common sense, communication skills, and communication skills.

Marketing skills are sales

Liu Yuhan, an expert of actual marketing marketing planning, is based on the practice of online marketing, focuses on the practicality of new media, and is committed to the effective spread of advertising! Advocate of "Filipino Maid" style Internet marketing services. For years, he has been fighting the front line of online promotion. It has its own unique methods for online promotion in the fields of medicine, decoration, clothing, food, instant messaging products, home furnishings, characters, etc. Her Zhongqi five solutions have helped many small and medium-sized enterprises establish an excellent online brand image in the network.

I. Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, refining of unique sales ideas, formulation of creative strategies, overall operation step planning, investment, and expectation setting.

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The target audience of the B2B platform is generally small and medium-sized enterprises and individuals with a working nature worldwide. Experts suggest that in the promotion strategy, potential business users will be promoted for each promotion channel to guide users to understand and use the B2B platform. Communicate brand culture, products, services and ideas to target users through network means, so that more users can find us through promotion channels, and then form effective users.

1. Promotion goals

Through extensive and effective promotion,

Electronic network communication

The advent of the information age has enabled people to have more and faster ways to access information, which has also provided enterprises with a new and faster way to spread their brandselectronic networks. The electronic network is unmatched by other media in the global popularization and construction. Anyone can enter the network world at any time and at any time. This can greatly shorten the distance between enterprises and consumers, allowing enterprises to provide more detailed, vivid, accurate and fast brand positioning information.

The network has the characteristics of low cost and wide publicity intensity: predictability, interaction, real-time, and extensiveness, which are not available in other media. This allows brand communication not only to get more responses from consumers, but also to reach a wider range of consumers, thus opening up a new channel for brand communication. This new way of online promotion is easily favored by consumers and has a great effect on brand development. ^[1]

The realization of the functions of online marketing requires one or more online marketing methods. Commonly used online marketing methods include search engine registration, keyword search, online advertising,

(1) See you before you know yourself. First of all, we must have a certain understanding of the customers we will meet, and get a preliminary understanding of the customers through colleagues, other customers, salesmen from other manufacturers, supervisors, downstream or upstream customers of the customer.

(2) Write down the purpose of the meeting, write down what will be discussed, and think and organize the language.

(3) Dress neatly, hygienicly, and decently, with spirit.

(4) The first sentence of self-introduction should not be too long. For example, some salesmen came to the door and introduced: "I am the salesman (salesperson) of the ** branch company of ** Co., Ltd.". This sentence is too long, and the customer feels uncomfortable when they hear it. Why did you listen to a long list and still don't know your situation? The usual introduction is: "Hello! I'm from the ** factory." The customer saw you, and then said, "I'm the **, and I'm the salesman (salesman) of the ** branch."

(5) When explaining the intention, learn to use some instructions or praise to get the customer's attention. For example: You can say: "I was sent by the manager, ..." You can say, "After being introduced by the client, I made a special trip to visit you." You can say: "I am a salesman of the manufacturer Say your business is doing well, I m here to visit you today to learn from you! This way, it s not easy for the customer to refuse, but also understand that you already know about him or the market. If you actively cooperate with you, you will be ordered to make tea for you.

(6) When trying to promote the product, try to grasp the advantages and benefits of the product as much as possible. Sometimes customers will talk to you about some products, and they must listen carefully to the customers. Even if they say wrong, they must listen to it, and then Use questions to correct their mistakes. It is best to bring relevant materials and product manuals or appraisals when you come to sell, so that customers feel you trust you. When customers feel that your product is too expensive, it is best not to argue with customers, let them understand the value of the product, and make them feel value for money.

Marketing tips head related

Face

There are 43 facial expression muscles on the human face, which can be combined into a variety of expressions, but the most appropriate expression is to laugh, and to laugh often. Laughing is the most beautiful language of human beings. Laughing can shorten the distance with customers. People who laugh can have a strong affinity. Everyone is willing to approach him. People who laugh can be confident and calm. From a psychological perspective, doing things with a smile is good for their potential. Premier Wen often smiles.

Eyes

When negotiating with customers, you must learn to observe, look at the six roads, and figure out the characteristics of the customer. Is he tactile, auditory or visual? Try to figure out his willingness to join the company project from the body language. When we explain the company's products to customers, if the customer just echoes and keeps saying good, then it's no good. If the customer is meticulous, the problem is constant, and the worry is constant, indicating that the customer is already interested in our project. Think about what to do next. The eyes are the windows of the soul. Sometimes they can also speak with the eyes and show sincerity with the eyes. When we tell our clients, can you talk to your leader about this? At the same time, the customer is shown with his eyes, and the customer naturally understands.

3.Mouth

Mouth is very useful, we must learn to praise customers, find customers 'flash points, observe customers' unique advantages, and detect changes in customers. For example, the company held an order fair in Shanghai in March, and northern women's customers wore thicker clothes. But on the next day, the customers will wear beautiful summer clothes at the order fair. At this time, we have to miss the opportunity to praise and let customers feel happy.

There is also the need to learn to tell a good-faith lie, which is different from a vicious lie. For example, as mentioned above, customers like Zanmei said that when they wear this clothes, they feel ten years younger, but they are not necessarily. Customers know that lying is not only not angry, but also smiling. Also, when customers are anxious to wait for the company to ship, but the company's goods have not been issued due to various circumstances, then we have to "lie", "your goods have been shipped out, and the road may be congested." , It is not easy to lose customers, but also reassure customers. To be honest, some customers may have the idea of interrupting cooperation with us.

4.Ears

When customers tell us about the company's shortcomings, we must listen to them and keep nodding. Regardless of the interview or telephone communication, a smile appeared on the face at the same time. After the client talks, the mood stabilizes, we will explain, you are right, at the same time. . . . Do not use "but". If you use "but", the customer's anger will be rekindled. Of course, for some customers to deliberately make things difficult, we don't need to listen, it's enough. If the plot is serious, we must point out its shortcomings seriously, not even "but"!

5.The brain

A head is used for thinking. Thinking is a very important ability. It reflects one of his style and city, and he moves first. When Wan Wan was silent, lying in bed like Confucius said in the three provinces. How much have I improved today? How to deal with the tricky things and how to plan things better tomorrow? In the morning, I also have to think about what I should do today and how to better implement the work plan. Over time, marketing capabilities and achievements will be "thought".

Marketing Tips Physically Related

1, diligent, there is nothing difficult in the world.

2. Body: Maintain good health, stay up late and stay up late.

When you have entertainment, pay attention to drinking less, don't use the liver for experiments. Give yourself plenty of time to exercise, and three weeks will become a habit. Body collapsed and everything is over. Seeing this, you should stand up and move your body. Good health, giving customers a feeling of energy, but also easy for customers to accept merchandise items for sale. No client wants to deal with sick people.

3. Have a sense of responsibility and be a responsible person.

If there is a problem at work, you should dare to take responsibility and not push it to others.

4, develop good habits, eat and drink, do not bet, not to rely on, to be able to resist the temptation.

Otherwise, professional life will end immediately, and maybe he will enter the cell to communicate with the prisoner.

Marketing Tips Ideas Target

1. Clear positioning, clear promotion concepts, not vague

2. Promote the positioning of products to let consumers understand the uniqueness of the products; make sure that their products can reach the hearts of the people

3. Have good judgment, decision-making and execution

4, can quickly improve the plan according to the development trend of the product, so that it can develop better and build its own brand