What is Enterprise Content Management?

Enterprise content management is an application software that provides customers with explicit and implicit content. It manages, integrates, and accesses business information in a variety of formats from audio, video to scanned images. The structured data processed by the management system (RDBMS) is more extensive. In addition to general text, documents, multimedia, and streaming media, it also includes all digital assets such as Web pages, advertisements, programs (such as JavaScript), and software, that is, all Structured data and unstructured documents. The content management solution focuses on the collection, management, utilization, transfer and value-added of various unstructured or semi-structured digital resources, and integrates them into structured data information systems, such as ERP, CRM, etc., for these applications The system provides a wider range of data sources.

Enterprise Content Management

Enterprise content management is an application software that provides customers with explicit and implicit content. It manages, integrates, and accesses business information in a variety of formats from audio, video to scanned images. The structured data processed by the management system (RDBMS) is more extensive. In addition to general text, documents, multimedia, and streaming media, it also includes all digital assets such as Web pages, advertisements, programs (such as JavaScript), and software, that is, all Structured data and unstructured documents. The content management solution focuses on the collection, management, utilization, transfer and value-added of various unstructured or semi-structured digital resources, and integrates them into structured data information systems, such as ERP, CRM, etc., for these applications The system provides a wider range of data sources.

Chinese name

Enterprise Content Management

Foreign name

Enterprise Content Management

Enterprise Content Management

along with

First, they manage different objects. The former is "content" and the latter is "knowledge".

As we mentioned earlier, content is a general term for all kinds of structured data, unstructured documents, and information. Of course, it also contains knowledge to some extent, but this knowledge is mainly a kind of clarity. "Knowledge" includes not only explicit knowledge but also tacit knowledge, and the latter reflects the value of "knowledge" to a greater extent.

Second, it means that the two have different management functions, and knowledge management is not only about the management of static knowledge (knowledge base), but also the management of dynamic knowledge processes, especially

(1) With the advent of the knowledge economy, people are increasingly aware of the great value of information and knowledge to enterprises. However, scattered and chaotic data and information cannot form competitiveness, and must be integrated into organized content to fully realize its value. In many knowledge management projects, the biggest investment is not technology, but the content of the knowledge base. In 1997, Booth Ellen Hamilton

In order to make content management really work, as mentioned above, it can not be solved simply by establishing a technical content management system. It is a "technology-society" project that combines people, processes and technology.

On the human side, it is necessary to establish a special content management mechanism and assign specific content personnel (such as content managers, content editors, etc.) to manage and maintain content. For example, Changhong has established a set of networks and institutions to collect and screen information. Each branch must report the production, quality, and employee status of the day to the general manager's office before 4 pm; 120 marketing points must return the political, commercial, and public sentiment to the headquarters before 9 pm every night. These two aspects of information plus important information obtained from documents, newspapers and other channels are compiled into "

Content management has not developed for a long time today, its value has not been fully tapped, and it has great potential for development. Ovum consulting company divides content management into two areas of tools and services, and believes that by 2004, the market size of CM tools and services will grow to $ 5.3 billion and $ 8 billion. At present, there are mainly two types of products in the C software market. One type of products is rich in functions and is mainly for enterprise-level users. Companies such as Microsoft and IBM provide general platform c and 1 solutions. There is also a special technology provider for content management. For example, Verity provides knowledge retrieval and Micromedia provides content creation platforms.

From the perspective of technology and applications, the future development of content management may have the following trends: First, the application scope continues to expand; second, it is more closely integrated with business applications. Application integration will become a content management solution that must be considered. The third is the further deepening of technology applications; the fourth is the tendency to integrate with knowledge management and eventually become a part of the knowledge management solution.

(1) The expansion of the scope of content management applications is mainly manifested in two directions of "E" -CM. The first "E" is Enterprise, which means that content management will expand from office automation and certain local applications to the entire enterprise, forming an enterprise content management. Gartner Group gave the definition of enterprise content management in 2001, positioning it as "the process of using technology to create, capture, distribute, customize, and manage content throughout the enterprise." "E", yes

Good content management can effectively manage different forms, platforms, and servers

Unlike the traditional database plus file system model, the main difference between the IBM content management platform and other content management products is the federated technology of data management. Together with DB2 federated technology, ECM can help companies make full use of information on the Internet and integrate it across the enterprise. With the advent of DB2 II, IBM DB2 has evolved to include DB2 Universal Database,

Enterprise content management can efficiently produce, manage and publish diversified content, easily satisfying the needs of government and internal employees and management levels, as well as external partners, customers and corporate investors. Among Interwoven's customers, a considerable number of successful cases have been attributed to content management that has increased the value of existing assets to help businesses benefit. Through content management, governments and enterprises can deliver accurate and real-time content to the right people and perform the most efficient management so that it can be reused after the information is generated, thereby greatly reducing the cost of data management, query and Search time and cost.

Good content management can]

ECM's product is a management software and technology, but it is a reflection of management thoughts. Because effective content management is not enough with an excellent content management system, the simple fact is: no matter how good a system is, no one wants to use it, it is just a display. Effective content management depends first and foremost on the culture that is willing to share the content. On this basis, combined with the business process of the enterprise, the process of content creation, storage, sharing, application, and update is streamlined, and related management mechanisms are formulated. Finally, the content management system serves as a technical support. Therefore, in order to make the content management really work, it is not just a technical content management system that can be solved. It is a "technology-society" project that combines people, processes and technology. As shown in Figure 1, in terms of people, a special content management mechanism needs to be established. Assign specific content personnel (such as content managers, content editors, etc.) to manage and maintain content: In terms of processes, a transparent content management process should be established, including content creation, storage, sharing, application and update, and The content management process is closely integrated with the specific business process, so that the content from the business and to the business; in terms of technology, it is mainly to establish a set of content management system to provide technology for content personnel and content management process Supporting environment.