What Are the Different Types of Advertising Media?
Advertising media is a communication medium used to publish advertisements to the public, and refers to the material and technical means used to disseminate information on goods or services. The traditional "four major advertising media" are television, radio, newspapers and magazines. In the advertising industry, TV media and radio media are referred to as radio media; newspapers and magazine media are referred to as print media.
Advertising media
- Advertising media, also known as
- IPTV stands for Interactive Network TV, and generally refers to a service form for transmitting video programs through the Internet, especially the broadband Internet.
- Interactivity is one of the important characteristics of IPTV. It was pointed out that "IPTV users are no longer passive recipients of information, and can selectively watch program content as needed."
- The rapid development of Internet TV has also exposed some institutional shortcomings.
- As one of the new media, digital TV is also attracting people's attention. The General Administration of Radio, Film and Television officially designated 2004 as the "Digital TV Year" and planned to complete the goal of 30 million users in 2005. The research on digital television in 2005 still focused on calling for the acceleration of the formulation of radio and television policies to facilitate the growth of the digital television industry chain. Some people pointed out, "It is foreseeable that fast-growing digital TV users will promote the rapid development of the value chain of the media industry. Although it still takes a period of time to achieve market-oriented profitability, as a reflection of the role of the government, the release of media industry policies The advancement of digital TV industry policies has pointed the development path for media companies and provided a new development platform. "
- As a
- The wall advertisements mentioned here mainly refer to the walls with a large visible area beside highways, roads and railways. In addition to advertisements, many political slogans are also very common.
- Since the official rise of the blog in China in 2002, research in the academic world has not been interrupted. The research on blogs in 2005 is still in the ascendant, and it is more in-depth than previous research, and the angle of consideration is more diverse. The development of blogs has made some researchers full of confidence in it. "The Internet of information explosion does need to have the ability to collect, interpret, and organize information, and at the same time provide information collectors with personal ideas, whether or not they are on a commercial path or whether they represent individuals Or agencies or government organizations, bloggers are expected to be public spokespersons for the web. "
- "Podcast" is another refreshing term in the 2005 academic journal of journalism and communication. "Compared to the low-profile blogs born in the early 21st century, podcasts seem to have received special attention as soon as they came out." "Usually refers to those who self-record radio programs and publish them online."
- In August 2005, Shanghai also hosted China's first podcasting contest. for"
- With the increase of people's tourism and leisure activities and the widespread use of high-tech, outdoor media has become the new darling of the advertising industry, and its growth rate is much higher than that of traditional TV, newspaper and magazine media. In particular, after the successful listing of NASDAQ, a series of aggressive mergers and acquisitions were launched, and after the market value hit new highs, "outdoor media" became a new hot spot for venture capitalists.
- 21st century,
Basic information of advertising media
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| editor: | Zhang Jinhai |
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| series: | Lujia Advertising Series |
Advertising Media Catalog
- Chapter 1 Overview of Advertising Media
- Section 1 Advertising Media and Related Concepts
- Section 2 Principles for Finding New Advertising Media
- Chapter II Classification of Advertising Media
- Classification of advertising media
- Functions and Functions of Various Advertising Media
- Section 3 New Developments in Advertising Media
- Advertising media
- The first four characteristics of the four advertising media
- Section 2 Features of Various Advertising Media
- Chapter 4 Evaluation Indicators of Advertising Media
- Section 1 Comprehensive Evaluation Indicators of Advertising Media
- Section 2 Evaluation Indexes of Radio Media
- Section 3 Evaluation Indexes of Printed Media
- Section 4 Outdoor Media Evaluation
- Chapter 5 Introduction to the Cost of Advertising Media
- Section 1 Costing of Advertising Media
- Calculation of Advertising Expense
- Chapter VI Media Objectives
- Section 1 Necessary Information
- Section 2 Setting of the target class
- Chapter 7 Media Selection
- Section 1 Overview of Media Selection
- Section 2 Principles of Media Selection
- Section 3 Procedures and Methods for Media Selection
- Section 4 Different Types of Media Selection
- Chapter VIII Media Portfolio
- Section 1 Overview of Media Portfolio
- Section 2 Media Portfolio Application Strategy
- Section 3 Control and Evaluation of Media Portfolio
- Chapter IX Media Plan
- Section 1 Media Plan Content
- Section 2 Media Plan Implementation Strategy
- Section 3 Application of Media Skills
- Section 4 Determine Effective Frequency of Exposure
- Chapter 10 Media Budget
- The need for a proper budget
- Section 2 Formulation of Media Budget
- Appendix I: Explanation of Media Terms
- Appendix II: Survey on Media Advertising for Top Ten Products
- Appendix III: Statistics on Business of Joint Venture Advertising Companies in 1998