What Are the Different Types of Digital Media Advertising?

Digital media belongs to the category of engineering disciplines and refers to information carriers that record, process, disseminate, and acquire processes in the form of binary numbers. These carriers include digitized text, graphics, images, sounds, videos, animations, and other sensory media, and display media (coding) that express these sensory media. They are commonly referred to as logical media, and physical media that store, transmit, and display logical media .

The development of digital media is no longer

If divided by time, digital media can

1. Focus : Segment: Effectively distinguish audiences.

2. Precise : accurately grasp the business needs of the target audience.

3. Interactive (Interactive): It can realize the information interaction, communication and mutual understanding between the upstream and downstream of the industrial chain (upstream: manufacturer customers; downstream: end users). Form a valuable interactive information feedback chain.

Creativity

Digital media platforms focus on providing services to customers / users, not just the software itself.

Collect the collective intelligence of users through digital media platforms.

Digital media platforms gain platform value and business by enabling more users to use unique and difficult-to-copy data services

The digital media platform serves "

1. Text and text processing text is a written language that consists of a series of written symbols called characters. Text information is represented in the computer as text. Text is a context-sensitive stream of characters that is integrated based on specific characters, and each character is represented using a binary encoding. Text is the most common type of digital media in computers. Its processing processes in computers include: text preparation, text editing, text processing, text storage and transmission, text display, etc., depending on the application, the content of each processing link And requirements can be quite different.

2. Digital images in images and graphics computers can be divided into two categories according to their generation methods: Images: images obtained from scanners, digital cameras, and other devices in the real world. ; Graphic: It is an image made or synthesized by a computer, and it also becomes a vector graphic. Using a computer to perform operations such as denoising, enhancing, copying, segmenting, extracting features, compressing, storing, and retrieving digital images is called digital image processing.

3. Digital sound Sound is an important medium for transmitting information and one of the main objects of computer information processing. It plays an important role in multimedia technology. The premise of computer processing, storage and transmission of sound is that the sound information must be digitized. Digital sound is a continuous medium with a large amount of data and high requirements for storage and transmission.

4. Digital video Video refers to an image sequence whose content changes over time, also known as moving images or moving images. Common videos are TV and computer animation. TV can transmit and reproduce real-world images and sounds, and it is the most influential information transmission tool in contemporary times. Computer animation is a sequence of images produced by a computer. It is a kind of computer-synthesized video. Compared with traditional analog video, digital video has many advantages, such as no degradation in quality during copying and transmission, easy editing and modification, favorable for transmission, and saving frequency resources. ^[3]

   The Digital Media R & D center is the digital media research and development center in English.

   Digital Media Experimental Center

   Digital media includes cultural content products and services that are generated, produced, managed, disseminated, operated, and consumed with digital technology. It has the attributes of high value-added, strong radiation, low consumption, wide employment, and soft penetration. "Culture is the body, technology is the enzyme" is the essence of digital media. As the development of the digital media industry reflects to some extent a country's

   Along with the strength and industrial level of information technology research and integrated innovation, digital media has received great attention from governments around the world, and major countries and regions have formulated relevant policies and development plans to support the development of digital media. The United States, Japan and other countries have made vigorous efforts to promote digital media technology and industry as an important strategy for sustainable economic development.

   In China, digital media technology and industry have also been highly held by the leadership at all levels.

   According to a survey of U.S. marketing practitioners conducted by a survey company for the U.S. Marketing Association, as media consumption becomes more fragmented, marketers will continue to focus on

   Supply and demand is a prerequisite for the rapid development of an industry. At present, the market demand is great, but the supply side is slightly insufficient. Especially, there are not many companies with core intellectual property rights and strong technology, and the industry as a whole lacks brand effects. Aowei Edge Road calls on companies in the industry to work together, especially to give play to the flawless R & D spirit, further improve R & D capabilities, reduce costs, truly solve customers' actual difficulties, strictly control quality, and provide the most reliable products and technologies. ^[5]