What are different types of direct advertising?
The difference between advertising and direct advertising is with direct advertising, the advertiser knows who the recipient is. In other words, the company has a specific name and address or other contact information about the person sent by the company. Four primary types of direct ads include marketing Direct Mail, telemarketing, direct e -mail marketing and direct marketing for mobile or text messages. Postcards or separate booklet addressed to one of the individuals living in the household are two direct advertising formats that can reach the intended audience. Some companies decide to write a sales letter, insert these letters into envelopes that may or may not contain other marketing information, and send it to someone specific in the home. This is another form of direct advertising.
One of the advantages of using printed mail is that even if an individual that is addressed is moved, there is still a chance that the piece will reach the current resident of the property. Therefore, some direct mailing pieces of addresses areaby to a particular person or current residents.
Telemarketing is another type of direct marketing. Many companies use customer contact lists who have previously made a purchase from them to get repeated purchase or try to get the customer to upgrade to the next product or service level. Telemarketers can also purchase lists of specific contacts that have purchased similar or additional products or services such as their own products or services. This increases the likelihood that the telephone call will create sales for these individuals.
As the technology continues to proceed, so do the possibilities of direct advertising. E -mail marketing is another form of direct advertising. When the recipient of the e -mail applied or decided to receive information from a company, company or commercial entity, their communication becomes direct advertising.
Like this type of e -mail marketinGU, text messages and advertising for mobile phones are another form of direct marketing. Since individuals can subscribe to accepting marketing e -maly, individuals can also subscribe to such advertising and marketing options in the form of text message or other forms of direct advertising on the individual's mobile phone.