What Is a Digital Billboard?
The advent of digital media has produced fundamental but important changes in advertising goals. Web technology allows advertising in its unique way to offer a range of two-way communication and measurement possibilities. These changes fundamentally redefine advertising expectations in the digital age.
Digital advertising
- Digital advertising refers to digital media, which is commonly known as streaming media.
- In the current online advertising market, good creative execution and integrated marketing strategies are essential. The following methods can tell you how to do it right.
- 1. Grab interest and attention
- Consumers of new media already know when and where they should do what, and why they should pay attention to advertising messages. However, capturing interest and focus is still a prerequisite for successful advertising.
- Reaching consumers and grabbing their attention at the right place and time requires more channels and platforms to be considered during ad execution.
- According to foreign media reports, according to foreign media reports, the surge in demand for smartphones and tablets has shifted the focus of the advertising market to digital. A recent research report released by market research company eMarketer shows that global digital advertising spending $ 100 billion peak.
- eMarketer predicts that global digital advertising spending will total $ 118.4 billion in 2013, a year-on-year increase of 15.1%. In 2013, global digital advertising expenditure will account for 21.7% of all media advertising expenditures in that year, and by 2017 this proportion will reach 25%. Last year, digital advertising spending in North America accounted for 39% of global digital advertising spending. "We expect the mobile advertising market to expand as consumers online behavior and time consumption rapidly shifts to mobile, "said Doug Anmuth, an analyst at JP Morgan Chase. With its wide reach and highly targeted user base, social media has become an important driver of brand advertising spending. " [1]