What Is Strategic Communication?

Strategic communication refers to high-level information communication about the mission and strategic direction of an organization, and is also an important part of strategic management.

Strategic communication

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Strategic communication refers to a high level of organizational mission and strategic direction

With the increasing globalization of the economy, various organizations are required to carry out high-level fast and accurate information sharing and strategic communication, thus forming a "learning organization".

Strategic communication is an important part of strategic management. Strategic communication plays an important role in improving the execution of corporate strategy. Strategic communication as a management process does not come to an end after the information is sent out. This is a cycle in which the review phase can be used as a starting point for strategic adjustment.

According to the research of management psychology, according to the requirements of strategic communication, every organizational mission and strategy should have a communication component, including the promotion of the organizational mission, the discussion and explanation of related hot issues, and effective media communication and training And communication skills development. As enterprise organizations gradually enter the stage of strategic management and development, strategic communication has become a new focus. Effective strategic communication is constrained and influenced by the structure and culture of the organization. For example, the rigid structure of peaks and complex structures, differences in job levels, and cross-cultural characteristics can limit the sharing and accurate transmission of information. ^[1]