What Are the Different Types of Network Marketing Companies?
Network marketing companies are based on the PC, mobile terminal, the Internet, and the mobile network, mainly for the purpose of marketing, to help companies, governments, individuals, public welfare to promote, drain, promote, sell products, brand communications, popularity, reputation, reputation, etc. Service agency for the purpose.
Internet marketing company
- Chinese name
- Internet marketing company
- Foreign name
- Network marketing company
- Network marketing companies are based on the PC, mobile terminal, the Internet, and the mobile network, mainly for the purpose of marketing, to help companies, governments, individuals, public welfare to promote, drain, promote, sell products, brand communications, popularity, reputation, reputation, etc. Service agency for the purpose.
Internet marketing company concept
- The characteristics of online marketing are twofold: on the one hand, it is based on the Internet, with the Internet as the marketing medium; on the other hand, it belongs to the category of marketing, which is a form of marketing. Enterprise network marketing includes the two major elements of enterprise network promotion and e-commerce. Network promotion is the use of the Internet for promotional activities. E-commerce refers to the use of simple, fast, and low-cost electronic communication methods. activity. Network marketing is the same as traditional marketing in order to achieve corporate marketing purposes, but there are still large differences in actual operation and implementation process.
- Status of domestic online marketing
- Today is a "virtual expansion era". Internet marketing has brought about revolutionary changes in corporate marketing. Many domestic and foreign scholars and experts have conducted in-depth research on it from different angles and at different levels. Most of these works are developed in conjunction with the 4P theoretical model of marketing, and the textbooks used by colleges and universities are more prominently following this logic. The vast majority of authors who write books in this field are experts in the theoretical field. The actual combat experts who have in-depth contact with SMEs' Internet marketing are still vacant. Therefore, theoretical research has reached a high level, but there are special research The work on SMEs' online marketing is still blank.
- Corporate Internet marketing has proven to be an economical, fast, and effective marketing tool in China. CNNIC s latest 27th Statistical Report on Internet Development in China shows that as of December 2010, the proportion of Chinese SMEs accessing the Internet reached 92.7%. SMEs have independent corporate websites or e-commerce platforms in China. The proportion of stores reached 43%. The vast majority of small and medium-sized enterprises that have websites or online stores have begun to try online marketing. The pace of China's majority of small and medium-sized enterprises entering the era of online marketing is accelerating.
- The online marketing methods of SMEs are mainly to establish corporate portal sites and search engine bidding rankings, but many SMEs believe that as long as they build a website and take the lead in the search engine bidding rankings, with high traffic, a large number of customers will come to your door. . However, according to surveys, the basic status quo of online marketing is that more than 95% of visitors do not actively contact the company after browsing the website. Although the company provides these visitors with a variety of ways to further contact: phone numbers, mailing addresses, QQ, MSN, E-mail, etc., it is often difficult to retain visitors, let alone the most realistic marketing goal of the company: sales growth . Therefore, it is especially critical to study the current network promotion strategies of SMEs, analyze the problems in detail, and put forward new ideas and countermeasures for network promotion. Comparatively speaking, compared with SMEs who have not used search marketing, they will use search marketing more actively in the future. Only 14.9% of search marketing advertisers plan to reduce investment in search marketing in the future, and more than 85% of small and medium-sized enterprises will maintain existing investment or increase investment in the future. It can be seen that most search marketing advertisers are still positive about the effectiveness of search marketing.
Broad meaning of internet marketing company
- Online promotion Broadly speaking, companies have been involved in online promotion activities from the beginning of applying for a domain name, renting space, and establishing a website. Generally, what we mean by online promotion refers to activities such as promotion through Internet.
Narrow Meaning of Internet Marketing Companies
- In a narrow sense, the carrier of online marketing is the Internet, and promotion without the Internet cannot be regarded as online marketing. And the use of the Internet must
- It must be promoted, not something else.
Other meanings of Internet marketing companies
- As mentioned above, the concept of Internet marketing is relatively empty, and only with comparison can identification be made. We can compare the concepts to understand network promotion more clearly.
- Concepts similar to online marketing include online marketing (search engine marketing, email marketing, forum marketing, etc.), online public relations, advertising monitoring, public opinion monitoring, online advertising, and more.