What Are the Different Types of Print Advertising Media?

As a form of social media, print advertising media plays an important role in advertising media. It mainly includes two forms of media advertising and non-media advertising, and is an important part of social advertising media.

Print advertising media

As far as its form is concerned, print advertising media is just a way to convey information. It is a medium between advertisers and audiences. The result is to reach a certain level.

Modern advertising has been in development for a century since the mid-19th century. After the European Industrial Revolution, the development of printing technology, color slate and screen stereotypes separation printing technology has been widely used; the economic boom has brought the market prosperity, and people's demand for advertising has greatly increased, which has laid a modern advertising Rising foundation. With the advent of radio and television, the forms of advertising have also become more diverse and three-dimensional. Today's advertising has matured in economically developed countries. It has formed a complete system in terms of theory and practical operation, and plays an important role in economic and political life. Faced with numerous advertising forms, as a graphic design professional, you should have a basic understanding of advertising as a whole, so as to grasp the characteristics of different advertising forms and make better use of their advantages.

On the whole, advertising can be divided into media advertising and non-media advertising. Media advertising refers to advertising that disseminates information through the media, such as television advertising, newspaper advertising, radio advertising, magazine advertising, etc. Non-media advertising refers to forms of advertising media that directly face the audience, such as street signs, print posters, and advertising in commercial environments. Buy point advertising, etc. Different advertising forms have different design requirements.

Graphic advertising design occupies an important position in non-media advertising. It is also a course that must be mastered in studying graphic design. It is very broad in both the form of expression and the content of expression. There can be many forms of expression, not limited by a certain medium like painting. Painting, photography, collage, all kinds of forms can be used by me, realistic, freehand, abstract, all means You can take advantage of it. This is not a distinctive personality of print advertising design, because advertising creation is a fashion art. Its work should reflect the trend of the times. Designers should maintain professional sensitivity, absorb nutrition in different art forms, and create a consistent Popular aesthetic works are in line with the trend of the times. Advertising is also very extensive in terms of performance content, ranging from national policies and policies to as small as a product, which can be the object of performance. Specific content can be political propaganda, environmental protection, culture and sports, movies and dramas, beverages and food, home appliances, tourism and so on. There can be many enumerations, so it seems a bit complicated, and I also try to divide the content into several categories, such as cultural categories and product categories. In fact, when we face an advertising work, you will find that the content is not independent. For example, a product advertisement may be advertised from an environmental perspective. Therefore, it is not necessary to divide the content too clearly. If a specific content is placed in a fixed range, it may limit our creative thinking. . The reason for enumerating this is to illustrate the scope of print advertising design. It pays attention to people's lives from different perspectives, which is why we say it occupies an important position in non-media advertising.

After having a preliminary understanding of the nature, form, and content of print advertising, you should understand its basic creative rules. In a nutshell, the creation of print ads includes two aspects, namely creativity and performance. Creativity refers to thinking ability, and performance refers to modeling ability. They are conceptually different, but they are unified during the creative process. The reason is very simple, there is only one idea, no modeling ability, even if the idea is good, it is impossible to express it. On the other hand, without creativity and aesthetic awareness, the idea is ridiculous and unfeasible. In addition, only modeling ability and lack of creative thinking, it is impossible to call it advertising design, because advertising has a strong functionality, the most basic function is to convey information, how this information is transmitted, reflects the creative thinking ability. Modern advertising is not only a simple notification function, unique creative thinking, appropriate performance, is the key to the success of an advertisement. Therefore, the two are not only different but also unified with each other. The cultivation of these two capabilities is highly professional.