What are the different types of print advertising media?

Printing media includes newspapers, magazines, direct mail, advertising in any type of print publication and advertising for a telephone book. These types of advertising media have become less common, as Internet and television advertising has become more popular, although many print advertising media is still used. Direct Mailers can be sent to households and businesses through post and leaflets and posters can be hung in different places to address a wide audience. Advertisements for newspapers and magazines, along with ads in the telephone book, are more expensive than other types of advertising, but are guaranteed to address a wide audience.

Direct mail is printing ads that are sent directly to households and businesses via mail. Mailers could easily be an advertisement for a product or service, or they can advertise a special store or discount. This type of printing advertising media requires an advertiser to have a list of addresses to which a mail can be sent; The advertiser can buy a PODUG List, or he or she can accumulate a list of this service to customers who can then register in such a list of addressees.

One of the oldest types of printing advertising media is newspaper advertising in which the company or business bought advertising space in the newspaper. The size of advertising often dictates the price as well as the content of advertising. Graphics usually cost more money, while simpler text ads cost less. Magazine ads are another type of print advertising media that will vary in size and content, as well as whether advertising is in full color or black and white. The company or companies buy advertising space in the magazine can often choose from the entire advertisement, half advertising, quarter page or side panel.

billboards provide businesses and companies the opportunity to reach a local audienceM strategic placement of ads and pictures on large brands near Roadways. Such advertising space is often purchased a month and the cost of making advertising can be quite significant because billboards are quite large. Advertising will be attached to a large board that can be seen at significant distances, usually motorists during daily commuting. This type of advertising is particularly useful for local companies or larger companies that provide a specific service in the area surrounding the billboard.