What Are the Different Types of Promotional Packaging?

The main purpose of holding a packaging promotion is to hope to use the special packaging to do the most prominent "performance" on the display racks of retail outlets, especially when the products are not very different, and the effect will be more prominent. Regarding the use of packaging promotion methods such as Reusabe containers, no matter which method is used, the gift is directly attached to the product.

Packaging promotion

Chinese name: Packaging promotion
Foreign name: Reusabe containers

Purpose: Promote sales
Rise time: Modern times

The package promotion of the above-mentioned gifts can be effectively used to solve some marketing problems, especially for

Although the use of packaging inside, outside packaging, or packaging can be used to promote the same purpose and solve similar problems, they still have their own characteristics, they are different from each other, not only the appearance is different, but also the product categories are not similar. Here are explained separately as follows:

The advantages and opportunities of various packaging promotions are quite different, but they are not the same. We will state them one by one. Of course, they also have common strengths, such as the aforementioned influence on the desire to purchase in a timely manner, increase dealers' awareness of purchases, access to special display exhibitions in stores, gifts to consumers with additional value, and so on.

Packaging Promotion Giveaway Value

The standard for measuring the investment amount of gifts is often considered by the product price and profit. At present, the cost of packaging for premiums and containers that can be used for packaging is getting higher and higher. Although manufacturers try to reduce the cost of gifts in / on the package, the success rate is low because these gifts must be specially treated and packaged. In addition, it is necessary to pay attention to children's health and safety issues, and it is best to package them to prevent accidents such as accidental eating or injury to children. Therefore, manufacturers are more careful in selecting gifts and packaging treatments, of course, limiting the scope of use. In addition to these issues, the principles for measuring the cost of gifts are as follows:

(1) Gifts in the package: each unit price is between a few cents to 1 yuan, such as low-priced products such as children's foods, and fast turnaround rates, low-priced gifts; and high-priced products, You can give higher value gifts.

(2) Gifts on the package: The price is between a few cents and a few dollars, maybe higher, but usually the retail price is the standard.

(3) Gifts outside the package: The price elasticity of gifts is quite large, and usually varies depending on the manufacturer's promotional budget. In general, if the unit price of a gift is less than 2 yuan, the promotion success rate is significantly lower.

(4) Gifts available for packaging: It depends entirely on the price of the product, ranging from a few cents to tens of yuan. This is related to the promotion budget. Of course, if consumers can accept higher product prices, the price of gifts can be higher.

Packaging Promotion Giveaway Selection

The giveaway test before the event is an important determinant of giveaway choice. However, there are still some basic principles that apply to the selection of various types of gifts, and the special ones are as follows:

(1) Easy to understand. You don't need to explain it at a glance. What it is and how much it is worth must be shown to customers at a glance. Because at the retail outlet, you don't have time to recommend the giveaway.

(2) Attractive gifts. Selected gifts must be able to immediately attract customers to arouse the desire to buy, is a good gift.

(3) Pick as many branded gifts as possible. A gift without a brand is, of course, much worse than a high-profile one. It is difficult to estimate its value and it is more difficult to attract consumers.

(4) High quality and durable. A cheap, poor giveaway hurts the image of the product itself.

(5) If possible, choose a gift that is related to the product. Although more than 80% of the gifts in the package, on the package, and outside the package are difficult to match with the product itself, if it can, the effect will be good, such as coffee creamer, washing machine and washing powder.

(6) Tightly integrate promotional themes. The selection of gifts should be closely linked with the purpose of the promotional activities, otherwise the situation is irrelevant and irrelevant, of course, the effect is poor.

One last thing to note is that giveaways should strive to stand out. An ordinary, inconspicuous, low-priced gift can be sold everywhere on the street. How can it attract consumers' interest. In addition, it is better not to pick the products already sold in retail stores as gifts. And if the selected gift is quite ordinary, such as cups, bowls, cosmetic bags, etc., it is best to print your company's brand, trademark or logo on the gift to highlight the uniqueness of the gift. In this way, you can turn mediocrity into Amazing, creating infinite charm.

Packaging promotion regulations and restrictions

The US Food and Drug Administration has strict regulations on the types, types, specifications, and sizes of food packaging gifts to ensure that consumers (and at the same time protect manufacturers) from accidental eating or swallowing, and especially pay more attention to the safety of children. In addition, there are also the following restrictions, such as gift packaging methods, printing ink types ... and so on. If you want to give a gift in a package, it is best to find out the restrictions on gifts in the package according to your product category. Be sure to clearly understand the details before launching the promotion.

As for gifts on the package, US federal law rules are relatively loose, as long as the gifts and products can be properly packed to effectively prevent them from being separated during shipping or in retail stores. Commonly used gift packaging methods are: tied with plastic tape, transparent molding equipment, shrink film packaging, hedging type packaging, rubber band binding and so on. At the same time, for the purpose of publicity, of course, coupons or other promotional materials are printed on the packaging or carton as much as possible to attract consumers' attention.

China also has relevant regulations on the actual implementation of food packaging gifts and such promotions. Manufacturers using this promotion method should check them carefully before adopting them.

Packaging promotion costs

The cost estimate of this type of promotion technique is easier to check in terms of established cost, but it is not easy to estimate without established cost. It is specifically described as follows:

(1) The cost of the gift itself.

(2) Printing fees, packaging instruction processing fees, packaging materials and processing fees, or other packaging gifts. For gifts outside the package, a shipping fee for the gift must be added; for packages that can be given away, a special packaging fee for the storage container must be added.

(3) Other extra expenses, including factory, transportation, storage and so on.

(4) If the attached gift is a coupon or a point coupon, the management and sales cost of the gift redemption is increased.

(5) Inventory management, early purchase, inventory increase, etc. affect the increase of costs, especially the two kinds of gifts outside the package, available packaging, the gift storage costs are higher.

(6) The cost of advertising materials at retail outlets, such as the cost of posters, billboards, coupons, or other promotional and promotional items in the store.

(7) Media advertising fees for promotional activities.

In addition, there are some special fees, such as the cost of obtaining a trademark use right or legal permission for a unique gift, especially for products with "patents". When counterfeiting is prohibited, or when purchasing through a supplier, special attention should be paid to the legality of the gift. Sex.

Timeliness of packaging promotion

Regardless of the promotion activities inside, on or outside the package or available packaging, it often takes considerable time for preparation and preparation before entering the market to meet consumers. Because the selection of gifts, the design and printing of cartons and packaging, and the placement and packaging of gifts are carried to retail outlets, and then displayed and sold on shelves, the series of processes is time-consuming and time-consuming, so it is really not appropriate to compete. The "fire brigade" when it is intense (this kind of promotion often does not create sales miracles in the short term and resists competing brands). According to our estimates, it takes an average of 18 to 24 weeks to plan a well-known packaging promotion. As for the gift of available packaging, the preparation period is longer and must be more than 4 months. Easy things.