What Are the Different Types of Promotional Posters?

Poster design is based on the application of computer graphic design technology and a new profession formed with the development of the advertising industry. The main feature of this vocational technology is the graphic art of advertising elements such as images, text, colors, layouts, and graphics, combined with the characteristics of advertising media, and related design software on a computer to achieve the purpose and intention of advertising. A design activity or process that is creative.

poster design

(Artistic design with strong visual effects for publicity)

Poster is an art of information transmission and a popular propaganda tool. Poster also known as trick

1. What is the purpose of this poster?

I. Clear theme

Second, the key text is prominent (the bold and bold, the fluttering red)

Consistent with reading habits

Fourth, stimulate the desire to click in the shortest time (may wish to try a thinking)

Five, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

7. The amount of information should be balanced and left blank (leave blank to make pictures and text have breathing space)

Design

1. Full visual impact can be achieved through images and colors.

2. Refine the content of the poster expressions and grasp the main appeal points.

3, the content should not be too much.

4, generally based on pictures, supplemented by copywriting.

5, the theme font is eye-catching.

In addition to the techniques of composition in color, the techniques of composition need to be learned and mastered, and several contrast relationships need to be considered. Such as the thickness comparison of composition skills, the far and near comparison of composition skills, the dense comparison of composition skills, the static and dynamic comparison of composition skills, and the contrast of Chinese and western composition skills. Comparison of ancient and modern composition skills.

(1) Thickness and contrast of composition techniques: The so-called thickness contrast refers to the colors used in the composition process and a style formed by colors. In painting and calligraphy works, we know that there are fine writing and freehand brushwork. , Or gongbi and freehand appear on the same screen (like the painting of Chinese cabbage master Qi Baishi and Chinese cabbage), this style is a packaging expression often used in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the matching pattern; some are the contrast between the central pattern and the background pattern; some are thick and thick like a wind sweeping away the cloud, while the other side is exquisitely fine hairspring; some are replaced by wild grass calligraphy , Which can be seen anywhere in some wine and food packaging. Such as Miss Dumpling and Rejoice shampoo.

(2) The comparison of the distance between the composition skills, the composition of Chinese paintings and landscapes pays attention to the medium and long-term perspectives, and in the design of packaging Tuan, based on the same principle, should also be the composition level of several near and medium and far pictures. The so-called near is the most eye-catching part of the picture, also called the first visual impact. This most eye-catching is also the most important content to be expressed in the packaging pattern, such as the earliest instant noodle packaging used by Shuanghui. Breaking into people's sights are the Shuanghui logo in a blank background and the huge white variety Shuanghui (close-up) in the dark red square background, which in turn are the main characters of the smaller "braised beef noodles" script. (It should be said that the second line of sight, also called Zhongjing), is again the product photo describing the contents of the package (also called the third line of sight, which is in the middle of the scene), and then the auxiliary mascot advertising message, Performance descriptions, corporate logos, etc. This obvious sense of layering is also called the three-step rule of vision. It takes into consideration the habit of viewing a still-life picture from top to bottom, and from right to left. Theme section. As a designer, at the beginning of creating a picture, you should first understand the theme you are seeking to create, and create an atmosphere where stars and moons stand out. As a result, the picture I designed was like a strong magnetic force that pulled the salesman's eyes tightly.

(3) Sparse contrast of composition skills: Speaking of the sparse contrast of composition skills, this is very similar to the simplistic contrast of color use, and it is also the same as the flying white in Chinese painting, that is, the concentrated place in the pattern must be diffused. It should not be concentrated or diffused. It embodies a kind of dense and coordinated, with a clear rhythm, and there is tension and relaxation, showing ethereal. At the same time the theme is outstanding. Recently, the author has seen a lot of packaging design designs. The entire screen is dense and colorful, and the background pattern to the theme pattern are all very heavy color expressions, which makes people feel depressed and breathless. Products, for the purpose of promoting sales, make people tired and lack appetite. This is caused by the failure to grasp the sparse contrast.

(4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern displayed on the background or surroundings of a packaging theme name or careless, in fact, It is intentionally smeared with a few crazy thick lines, or streamer-shaped English or patterns, etc., all of them show a "dynamic" feeling, while the theme name is dignified and stable and the background is light and calm. The scene is the contrast between static and dynamic. This contrast avoids the fancy and too quiet rigidity of Duzhi. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

(5) Chinese-Western contrast in composition skills: This contrast often uses the combination of cartoon techniques of Western painting and traditional Chinese techniques or the combination of Chinese sinological art and English in the picture of a packaging design. And on the screen, the photos of Westerners or a certain picture are directly displayed on the packaging pattern in a realistic way. This expression is also a common reference method. It is used on children's products, women's socks, and clothing. Or cosmetic packaging often appears.

(6) Contrast of ancient and modern composition techniques: both foreign use is middle use and ancient use is modern, especially in order to reflect a cultural taste, people often use ancient classic patterns, calligraphy, characters, and patterns in packaging design composition. In the current packaging, this is most clearly reflected in the packaging of the wine. For example, the wine of the Twelfth Lady of the Red Chamber Dream and Taibaijiu, as well as the Mid-Autumn Festival mooncakes in food, and the black old bag of peanuts are equally reflected and explored from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose designs and patterns are also used to find grafting methods from classical culture. This can give people an antique, elegant inner pursuit or some aspect of comfort. So it is very popular with consumers.

Color is the most sensitive thing in human vision. The color of the homepage is well handled, which can be icing on the cake and achieve more results with less effort. The general application principle of color should be "overall coordination, local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

In the use of color, you can use different main colors according to the needs of the homepage content. Because colors are symbolic, for example: tender green, emerald green, golden yellow, and taupe can respectively symbolize spring, summer, autumn, and winter. Secondly, there are occupational logo colors, such as olive green for military and police, and white for medical treatment. Color also has obvious psychological sensations, such as cold and warm sensations, and the effects of advance and retreat. In addition, color also has national characteristics. Due to the influence of environmental, cultural, and traditional factors, there is also a large difference in color preference among various nationalities. Making full use of these characteristics of color can make our homepage have profound artistic connotation.

1. The poster must specify the place, time and main content of the event. Inspirational words can be used in the text, but do not exaggerate the facts.

2. The text of the poster should be concise and clear.

3. The poster layout can be done artistically to attract the audience.

Poster design generally uses the following software:

1.

1. Large size

Jin Yiqiang (Hong Kong) ^[1] : Jin Yiqiang, male, born in Panyu, Guangdong Province in 1942. Department of Design, Central Academy of Fine Arts. Settled in Hong Kong in 1957. Be an apprentice and then a tailor. He studied design courses in the Foreign Studies Department of the Chinese University of Hong Kong. In 1967, he engaged in design work and became one of the world's leading design masters in China. Museum of Fine Arts collection.

Bi Xuefeng: Graduated from China Academy of Fine Arts in 1989, and went to Shenzhen Jiamei Design Company for graphic design work in the same year. After the collapse of Jiamei Design Company in 1996, she founded her own design company, Shenzhen Yanwen Design Co., Ltd., and served as the design director. The main awards include the "Central South Star Award", the gold, silver and bronze awards, and many "China Star" packaging design awards. Hong Kong Asia Pacific Bronze Design 96 Bronze Award for Graphic Design in China Gold Award KEN CATO Judging Award 9th Art Exhibition.

Xu Xu: Born in Chaoan, Guangdong in 1955, graduated from the Design Department of Guangzhou Academy of Fine Arts in 1979, Creative Director of Wang Xu Design Co., Ltd., Design Director of Guangdong Museum of Art, Professor of School of Design and Art of Hunan University, Visiting Professor of Design Branch of Guangzhou Academy of Art Member, International Graphic Design Alliance (AGI) New York Art Guidance Club (NYADC) Consultant of American Graphic Art Association New York Font Guidance Association, Honorary Consultant of Macao Designers Association, Consultant of Shanghai Graphic Designers Professional Committee.