What are the different types of marketing banners?
Two of the main types of marketing banners are traditional and rich media. The choice of type to be used on the website depends on the purpose, design and goals of advertising. Marketing banners are business tools that need to carefully adapt the overall strategy of the site and not only to be selected and located. The overall appearance and impression of a website with a marketing banner should be pleasant for the eye while attracting the attention of the visitor without being considered unpleasant distraction.
traditional marketing banners show either a static image or text without sound. These banners are usually available in five formats: full banner, half banner, square, button and skyscraper. Most banners are available in standard pixel sizes, making it easier for designers strategic planning of advertising around the web content. These banners are the easiest to integrate into the design of the web, are less disturbing and usually load quickly.
banners Rich Media improve viewers experiencewith animation, sound or video. Although these banners increase the user's experience, if the user is interested in what is stated on the market, they tend to be unwilling visitors, if they have recurring animations, the sounds that start loading a page or video starting without being manually activated. Excessive use of web media banners on the website may result in an increased extent of immediate abandonment, and the page can be too slow to make it less functional for the end users.
The choice of the type of marketing banner to be used depends to a large extent on the design of the website and the purpose of the website. Marketing banners should gain the attention of the user, but they should not be too distracting from the content of the website. For example, if the viewer tries to read the content of the website with a flashing animated graphics banner on the side panel, it can quickly be state -watered and let the Inf findOrmation or product elsewhere. The purpose of the site should also be considered an information site without graphics can benefit from the effects of rich media, such as advertising with related videos.
marketing banners are generally most useful when they are "above the fold" on a website or in the area originally visible to the end users before shifting. This allows visitors to view them quickly when the first landing on the page. If the website already contains rich media content, it may be more advantageous to be displayed traditional banners, so there is a lower chance of loading a page with banners.