What Are the Different Types of Public Service Advertising?

The term "public advertisement" is rarely mentioned in the Chinese context, and the media is more likely to focus on those social issues than those of commercial advertisements, or to support or advocate a certain social cause or Social trends, advertisements that promote social progress are called "public interest advertisements"; in the academic world, many research papers and treatises confuse public interest advertisements with public advertisements. In fact, in practical operations, especially economic operations, China's public service advertising is different from public advertising in Western countries. In order to promote the healthy development of public advertisements with Chinese characteristics, it is necessary to re-understand public advertisements.