What are the Different Types of Trade Show Displays?

Exhibitions refer to collective commercial or non-commercial activities such as conferences, exhibitions (Exhibition, Trade Show, Exposition, Trade Fair or Trade Events, etc.) and large-scale events. Its conceptual connotation refers to the mass social activities of transmitting and exchanging information on a regular or irregular, institutional or non-institutional basis, formed by a large number of people in a certain geographical space. The extension of its concept includes various types of exhibitions, exhibitions Events, large and medium-sized conferences, cultural events, festivals, etc. A specific theme exhibition refers to the gathering and exchange of multiple people around a specific theme in a specific time and space. Conventions and exhibitions in the narrow sense only refer to exhibitions and conferences; conventions and exhibitions in the broad sense are the collective name for conferences, exhibitions, festivals, and various industry / industry related exhibitions. Conferences, exhibitions, expositions, trade fairs, trade fairs, exhibitions, etc. are the basic forms of MICE activities. The World Expo is the most typical MICE activity. At present, the domestic MICE industry chain is quite complete.

Exhibition

Exhibitions refer to collective commercial or non-commercial activities such as conferences, exhibitions (Exhibition, Trade Show, Exposition, Trade Fair or Trade Events, etc.) and large-scale events. Its conceptual connotation refers to the mass social activities of transmitting and exchanging information on a regular or irregular, institutional or non-institutional basis, formed by a large number of people in a certain geographical space. The extension of its concept includes various types of exhibitions, exhibitions Activities, large, medium and small

Expert discussions on exhibitions, large conferences, festivals, large events, and corporate image display

About the origin of the exhibition

It is still under discussion and research, and there is no unified and affirmative opinion. There are roughly: the "market evolution" theory, "witchcraft etiquette and sacrifice" theory, and "material exchange" theory. The "market evolution" said that trade exhibitions have evolved from the market, whether in China or abroad. Europe evolved from the traditional bazaars of the city-state. This evolution took place in the 15th century, and the marketplace of Leipzig evolved into Leipzig.

Exhibitions have powerful economic functions, including contact and trading functions,

(1) According to the nature of MICE projects, they can be divided into trade exhibition projects and consumer exhibition projects.

Trade exhibition items refer to exhibition activities organized for industries and manufacturing, commercial and other industries. Exhibitors and visitors are mainly merchants. Exhibitors can be manufacturers, traders, wholesalers, distributors, agents in the industry. The relevant units, such as businessmen, are mainly buyers who have been invited through screening. The general audience is excluded, and the final purpose of the exhibition is to reach a transaction.

Consumer MICE projects refer to exhibition activities organized for the general public. Most of these MICE projects are of a local nature. The content of the exhibition is mainly consumer products, which attract audiences through mass media such as television, radio, newspapers, and the Internet. The audience is mainly consumers, and consumers need to buy tickets to enter the venue. Such projects attach great importance to the number of audiences.

The main criterion for distinguishing whether an exhibition item is trade or consumption is the composition of the audience, that is, whether the audience is a trader or a general consumer, and not reflected by the exhibits, that is, industrial or consumer products.

(2) According to the content of the exhibition project, it can be divided into comprehensive exhibition projects and professional exhibition projects.

A comprehensive exhibition is an exhibition that includes the entire industry or several industries, and is also called a horizontal exhibition, such as a heavy industry exhibition and a light industry exhibition. A professional exhibition is an exhibition that shows a certain industry or even a certain product, such as a watch exhibition.

(3) Classification standards for exhibitions In recent years, the rapid development of the exhibition industry has made it an important industry. In an increasingly mature market economy, how to supervise and guide the standardized development of the exhibition industry has been It has become a key issue for the exhibition industry. The original multi-party approval system management has no longer adapted to the development needs of the convention and exhibition industry. Only indirect regulation and guidance through regulations and industry standards can guarantee its healthy development.

The former State Economic and Trade Commission approved the commercial industry standard of the People's Republic of China, "Classification and Evaluation of Professional Exhibition Grades" (SB / T 0358--2002) (hereinafter referred to as "Standard") Effective from 1st. At present, China only has a standard for classifying professional exhibitions. The "standards" specifically specify the conditions for professional exhibition grade evaluation.

(4) International Exhibition Standard The International Exhibition Convention states that an exhibition is a display, and its purpose is to educate the public regardless of its name. It can show the means that human beings have to meet the needs of civilization, the progress that human beings have made through struggle in one or more fields, or the prospects for development.

In theory, exhibitions with more than two countries can be called "international exhibitions". This is how the International Exhibitions Bureau provides in its conventions. However, in the trade exhibition industry, the more commonly used standards are prescribed by the International Federation of Exhibitions, and one of the following standards can be called an "international exhibition": more than 20% of exhibitors are from abroad: 20% The above audiences are from abroad; more than 20% of the advertising expenses are used abroad.

For more than 40 years since the reform and opening up, China's convention and exhibition industry has developed rapidly in various cities, forming five convention and exhibition economic industrial belts: Bohai Rim, Yangtze River Delta, Pearl River Delta, Northeast, and Midwest. The Bohai Rim Convention and Exhibition Economic Belt-with Beijing as the center and Tianjin and other cities as its focus, its convention and exhibition industry has developed early, has a large scale and a large number, has a high degree of professionalism and internationalization, has a complete range of categories, and has well-known brand exhibitions and extensive radiation. The Yangtze River Delta Convention and Exhibition Economic Beltwith Shanghai as the center and Nanjing, Hangzhou and other cities as its support

background

In recent years, China's convention and exhibition industry has entered a golden period of rapid development, with annual growth rates of 20% to 30% or even higher. However, behind the prosperity of the convention and exhibition economy, there are many problems, one of which is "deception". The exhibition industry in Beijing, Shanghai, Guangzhou and other cities all have problems such as "fraud exhibition", "platform exhibition", "repeated exhibition", and even formed a group of funds and experienced fraud exhibition groups, which seriously affected this prospect. The healthy development of the service industry. Relevant government departments, exhibition organizations, and exhibiting companies should learn from their lessons, take measures, and take proactive precautions to ensure the healthy development of China's convention and exhibition industry.

With the development of the convention and exhibition industry, there are also constant exhibition fraud events, making it difficult for companies to decide when choosing an exhibition. For this reason, relevant experts remind companies to pay special attention to the following aspects when choosing an exhibition.

Held for the first time

Scam events often occur at the first show. The so-called fraudulent exhibition is usually understood as a false exhibition by the organizer to cheat the exhibitor's booth fee. This trick can only be used once, so the credibility of a certain exhibition for the first time must be carefully examined.

In fact, many cheating exhibitions are not originally intended to cheat.

The convention and exhibition industry is an emerging industry that integrates product display and trading, economic and technological cooperation, and scientific and cultural exchanges, and has multiple functions such as information consulting, investment promotion, transportation, urban construction, commercial trade, and tourism services. Through exhibition activities, it can drive huge logistics, human flow, capital flow, information flow, enhance the city's taste and popularity, and then promote economic and social development.

The lack of professionals in the convention and exhibition field has become a major bottleneck restricting the healthy development of China's convention and exhibition industry. The potential market size of China's education and training market is 300 billion yuan, with different strengths of training institutions and good and bad.

In 1998, the bureau meeting of the State Administration for Industry and Commerce considered and approved "

(1) Regulations on exhibition stands. Height restrictions: The exhibition has restrictions on exhibition shelves and exhibits, especially stricter restrictions on double-storey booths, stairs, and the structure extending outward from the top of the booth. The height limit is often not prohibited. It is possible to obtain permission to super-high-build booths and display exhibits. Restrictions on opening: Many exhibitions prohibit completely closed booths. If the booths are closed, the exhibition will lose its display function and visitors will complain. However, exhibitors need to close offices, negotiation rooms, warehouses, etc. Therefore, coordination methods are generally It is stipulated that a certain percentage of the area is open to the outside. This ratio is generally 70%, allowing the area below 30% to be closed.

(2) Regulations on exhibition appliances. Restrictions on materials for display racks: In many countries, the exhibition requires that fire-resistant materials must be used, plastics are restricted, and hazardous chemicals are restricted. Electrical appliance regulations: Most countries' exhibitions have strict regulations on electrical appliances. The technical indicators of electrical appliances used must meet local regulations and requirements.

(3) Regulations on the flow of people. Aisle restrictions: mainly the regulations and restrictions on the aisle width. To ensure the smooth flow of people, the exhibition stipulates the aisle width. It is prohibited for exhibitors' stands, props and works to occupy the aisle. Requirements, such as the TV must not face the aisle, the counter must be a certain distance from the aisle, etc.

(4) Regulations related to fire protection. Regulations on fire protection environment: For large-area booths, emergency passages or exits must be set up according to the area of the exhibition hall and the expected number of visitors and signs must be provided. Rules for fire fighting equipment: Fire fighting equipment must be provided. Personnel regulations: Some exhibitions require booths to designate fire managers, and all booth personnel need to know the fire regulations and emergency exits.

(5) Regulations and restrictions on exhibits. Mainly for the exception of exhibits including ultra-high, overweight exhibits. It can usually be resolved by taking appropriate measures. For example, the height limit can be discussed with the exhibition hall as long as the height of the exhibition hall is sufficient; overweight exhibits can use floor support to spread the unit load. A more common and difficult problem is the size of the discharge gate of the exhibition hall, which is a natural limitation. Very tall and heavy exhibits generally need to enter the hall before the exhibits of other exhibitors. If you have any difficult problems, you should discuss with the exhibition organizer or the venue owner as soon as possible. Such exhibits are often of promotional value to the exhibition, so organizers will be willing to actively assist. Some exhibitions consider safety and restrict the operation of the machine. For weapons, there are generally special regulations, and the procedures are cumbersome.

(6) Environmental regulations. Volume limit: The background music is arranged by the exhibition organizer. The volume of the audiovisual equipment of the exhibitor must be controlled within a range that does not affect the surrounding exhibitors. Color restrictions: If exhibition organizers want to achieve a coordinated effect, they often ask for colors. Exhibitors are required to use some basic or title hue. The exhibition may also propose headline fonts and sizes, and most of these regulations are relatively loose. As long as the exhibitor complies with the regulations and does not disturb the surrounding booths (for example, the noise is too loud), the exhibitors can generally design the booth shape, display the exhibits, and use colors.

(7) Labor regulations. Many countries (especially developed countries) have stipulated that the workers in the exhibition hall must be union registered workers. Exhibitors are not allowed to do it themselves. For example, in New York, USA, if an exhibitor picks up a hammer and wants to nail it, local workers will take it and stop you. Americans depriving you of your "labor rights" may sound ridiculous, but they are facts and must be observed.

(8) Regulations on procedures. Most exhibitions require exhibitors to submit designs for review and require exhibitors to go through formalities before construction.

The convention and exhibition economy also has countercyclical characteristics. When the economic growth is in a boom period, the convention and exhibition economy is usually more active. Because of the simultaneous growth of sales revenue and profits, companies are easy to accept invitations to participate in the exhibition. When the economic situation is in the doldrums, because companies need to find the market and gain insight into the industry situation and the same course of action, under the conditions of economic conditions, usually also actively consider exhibition opportunities. Despite the impact of the current financial crisis, the production and operation activities of some companies have been greatly affected, which also poses greater challenges for enterprises. Therefore, how to survive difficult times and ensure survival has become a top priority for companies to think about. Business opportunities have become the choice of some businesses. By participating in the exhibition, these companies can also search for industry development trends and get inspiration.

1. Transportation expenses in the budget

Then the transportation costs can be broken down into:

(1) Place of departure to meeting place-which includes flights, railways, highways, passenger ships, and transportation from destination stations, airports, terminals to the accommodation.

(2) Transportation costs included during the conference-mainly including transportation costs of the conference venue, that is, transportation from the accommodation to the club, transportation from the club to the dining place, transportation from the club to the business communication venue, business inspection transportation and other participants Possible use of scheduled transportation costs.

(3) Farewell transportation and return transportation-There are mainly transportation costs for flights, railways, highways, passenger ships and accommodation to the airport, station, and port.

2. Meeting room / showroom costs

It can be divided into:

(1) Rental of conference venues-Generally speaking, the rental of conference venues already includes some common facilities, such as laser pointers, audio systems, tables and chairs, tables, whiteboards or blackboards, oil-based pens, chalk, if Limited and non-conventional facilities are not covered-such as projection equipment, temporary decorations, display racks, etc., and non-podium speech lines must be installed when additional budget requirements are required.

(2) The problem of the rental cost of conference facilitiesSome part of the cost is usually the lease of some special equipment, such as projectors, notebook computers, mobile simultaneous translation systems, venue display systems, multimedia systems, video recording equipment, etc. When we lease, we generally have to pay the corresponding use security deposit. The lease cost includes equipment technical support and maintenance costs. It is worth noting that specific requirements for the various performance parameters of the equipment should be made when leasing (in general, you can consult a professional conference service company to obtain the most appropriate price-performance ratio), otherwise the progress of the conference may be affected on the way. In addition, some conference facilities are different in brand, place of origin, and old and new. The price of lease may be very different.

(3) The issue of venue layout costs-if not specifically required, generally these costs should be included in the venue rental costs. If there are special requirements, you can communicate with a special conference service provider.

(4) Other support cost issues-These support costs generally include advertising and printing, etiquette, secretarial services, transportation and storage, entertainment and health care, media, and public relations. Due to the temporary nature of some support, if the conference organizers look for support from these industries, the cost will probably be much higher than the market price. If you let a professional conference service provider act on your behalf, you will get a relatively low price and Service professional support.

Based on these individual service supports, the organizer should be as clear as possible about the requirements and regulations, and sign a service agreement separately.

3. Accommodation cost issues

The cost of accommodation should be very well understood-it is worth noting that some of the prices in the accommodation are full prices, and some require additional government taxes. For conferences, accommodation may be one of the main expenses. Finding a professional conference service provider usually gets a better discount.

The normal accommodation fee is not only related to the hotel's star rating, room type and other factors, but also related to the open service items in the guest room-such as long-distance communication in the guest room, washing and changing, minibar drinks, one-time laundry change, Internet, fruits Whether the provision of other services is open. The organizer of the conference should make clear the service items and scope that the hotel should close or open.

4, the cost of food

The cost of catering for a meeting can be both simple and complex, depending on the needs of the meeting agenda and the purpose of the meeting.

(1) Breakfast (this article comes from an event planning company)

Generally speaking, breakfast is a buffet. Of course, you can also take a table-style meal. The cost is naturally calculated according to the number of people (but considering the special nature of the meeting and the preparation of raw materials, it is expected that the number of people dining will not differ from the actual number of people dining by 15%. , Otherwise the hotel or restaurant has reason to refuse to settle according to the actual number of meals-instead charge a fee based on the number of people booked)

(2), Chinese food and lunch

Chinese lunch and lunch basically belong to the regular meal, can adopt the budget of the number of people-buffet style, according to the table budget-table style. If the organizer hopes that the consumption of drinks is purchased by the hotel instead of being provided by the hotel, the hotel may charge a certain amount of service fees at this time.

(3) Drinks and service fees

Generally, if you dine in a high-star hotel restaurant, the restaurant is forbidden from the organizer to take away drinks. If you can take away drinks, the restaurant usually charges a service fee. So when hosting conferences and banquets in high-star hotels, a service fee of about 15% is generally added based on the basic consumption level.

(4) Tea break at the venue

This fee can be said to be budgeted by the number of people. During the budget, food and beverage combinations for tea breaks at different periods can be proposed. The price of tea breaks notified by the organizer usually includes service staff costs. If the organizer requires non-procedure services, an extra budget may also be required. There are two types of tea breaks: Western and Chinese. Western styles are mainly coffee, black tea, western-style dim sum, and fruits. Chinese styles are boiled water, green tea or scented tea, fruit tea, fruits, coffee, fruits, and snacks. Mainly.

(5) Party Party or Prom

The budget of a party or dance party may be more complicated than a separate banquet. As long as the banquet has set the standard and size of the meal, the budget is easy to calculate. However, the budget design of the cocktail party / prom to the venue and program support, the budget may take a long time to determine:

(6) Audiovisual equipment

Performed outdoors, audio-visual equipment can be ignored. If you have to do it outdoors for the purpose of public relations, the budget for audiovisual equipment is more complicated, including:

The rental cost of the equipment itself is generally calculated on a daily basis;

Equipment transportation, installation, commissioning and control technical support costs can be delegated by MICE service providers;

Music source-mainly background music and entertainment music choices. This host can bring it with him or entrust an agent.

a. Actor and show issues

b. Other snacks, drinks, etc.