What Are the Different Types of Trade Show Signage?

China Digital Signage Network is a research and development organization on digital signage systems, digital signage software and multimedia information publishing systems; it contains the latest news on digital signage, including various digital signage exhibitions and digital signage knowledge; and professionally provides various digital signage application systems Authoritative portal for digital signage and solutions for multimedia information distribution solutions.

China Digital Signage Network

China Digital Signage Network is a research and development organization on digital signage systems, digital signage software and multimedia information publishing systems; it contains the latest news on digital signage, including various digital signage exhibitions and digital signage knowledge; and professionally provides various digital signage application systems Authoritative portal for digital signage and solutions for multimedia information distribution solutions.

Site name

China Digital Signage Network

Website type

Comprehensive digital signage portal

Player

Ordinary PC

Operating environment

Windows XP, Linux and other platforms

As a comprehensive digital signage portal, China Digital Signage Network is based on the field of multimedia information distribution. It mainly provides digital signage suppliers, manufacturers, distributors, retailers and users with the fastest and most comprehensive information service platform and a stable, practical information platform. Multimedia information release system software, which tracks and analyzes the latest multimedia information release system developments in real time, creating an excellent customer experience and return on investment.

China Digital Signage Network is a comprehensive digital signage portal that integrates professionalism, depth and accuracy, providing industry news information, digital signage knowledge encyclopedia, industry exhibitions, digital signage software, queuing system, multimedia publishing system, etc. China Digital Signage Network strives to be professional and rich in content. Digital signage is the main line. It covers a multi-screen, splicing screen hardware technology and digital signage software technology. It is derived from product application cases and industry solutions, including finance, hotels, Buildings, transportation, communities, hospitals, education, government, shopping malls, theaters, public affairs and other industries, providing the most detailed and latest LCD advertising machines, led displays, multimedia for businesses, agents, products (buyers, sellers) Comprehensive solutions for digital signage industry such as information release and electronic signage.

China Digital Signage Network provides ordinary users and corporate users with interstellar digital signage software (multimedia information publishing system) and a professional digital signage application platform for free online experience. Popular with users and affirmed by companies in the industry, its brand influence and user satisfaction rank first in the industry.

Digital Signage (Digital Signage) is a brand new media concept that refers to large-scale terminal displays on large-scale shopping malls, supermarkets, hotel lobby, restaurants, cinemas and other public places to publish business, finance and entertainment Information professional multimedia audiovisual system. Its characteristics are designed to play advertisement information to a specific group of people in a specific physical place and a specific period of time, allowing it to obtain the effect of advertising. In foreign countries, it is also juxtaposed with paper media, radio, television, and the Internet, and is called the "fifth media".

Digital signage server software is a kind of high-definition multimedia display technology that uses LCD screen to display corporate propaganda, real-time notification and other aspects. The system is to combine audio and video, TV pictures, pictures, animations, text, documents, web pages, streaming media, database data, etc. into exciting programs, and push the produced programs to the distribution in real time through the network Media display terminal, which can display wonderful pictures and real-time information in all aspects.

The system uses an easy-to-use B / S architecture, is based on a network platform, and uses distributed area management technology. It can effectively integrate various multimedia resources to achieve remote production, distribution, management, and program updates at any time. The system uses a proprietary transmission protocol. Supports rights management and resumable downloads when downloading programs. While ensuring the security of content playback, it can also achieve high-definition image quality at any network bandwidth; the system can not only play audio and video, text, documents, pictures in almost all formats It also fully integrates web applications such as news, announcements, weather forecasts, bank exchange rates, list prices, service information, rolling captions, emergency notifications, video capture, TV signal transmission, live broadcast and other streaming media information and database docking. The playback content is no longer limited to the existing fixed materials, and the playback content is more flexible, rich and clear at a glance. The system has been widely used in corporate buildings, government agencies, banking and finance, mobile Unicom, schools and hospitals, stations and airports, hotel clubs, chain stores, smart communities and other fields.

1. Web master server: uniformly produce programs, set specific schedules, and set corresponding channels. Through permission allocation, you can modify and add schedules and channels, and publish important information such as various PPTs and notifications.

2. Network: Comply with TCP / IP protocol (including Internet, wired, wireless, local area network), government private network, etc.

3. Player: ordinary PC

4. Operating environment: Windows XP, Linux and other platforms.

5. Download server: There are activated program and channel description files on the download server for the terminal to download, and the download player can use the web server.

1. Rights management. Different users have different uses and dominance of terminal display devices.

2. Element (media content) management. With this feature, users can add, modify, and delete elements.

3. Download or streaming media management. Through this function, users can add, modify, delete media files or download or play live streaming media.

4. Playlist management. Through this function, the user can customize the playback time sequence of the media and schedule playback.

5. Playback terminal management. Through this function, the user can manage the playback, stop, pause, volume adjustment, IP address, time of on / off of the timer, video layout or other media playback layout of the network advertising terminal, and it should be dynamically variable.

6. Display terminal status. It should be possible to know the playback status, disk information, playback order, download status, etc. of the playback terminal (network advertising machine) online.

Digital signage use

1. Content is the most important: No matter how advanced the technology is, if the content is bad, digital signage will not succeed. Be clear and concise. Of course, if a customer saw an advertisement for Charmin paper towels while a McDonald's and other giants, it would be a failure.

2, the content should be vivid: strive to make the viewer remember the relevant content, so as not to forget it. 3. Local procurement is important. 4. Location: If the screen is in an unobtrusive location (such as hanging in a 12-foot-high place), then people will not look at it.

5. Information Update: The key to the success of a small-scale broadcast network is to introduce the right information to the right people at the right time. If you only change DVDs every month, then you are running counter to it. Similarly, if you cannot simply update the product item price through the network within 15 minutes, it indicates that this digital signage platform has a problem.

6. Closed-loop systems are important: If you can't prove how well your ads are working, then you won't get big gains from your digital signage. Therefore, we must pay attention to both the playback of advertisements and the effects of advertisements to form a benign closed cycle system.

7. Don't rely on manual updates: people always make mistakes. Therefore, the network should be used to remotely update the system. Don't just loop the DVD. Make use of the network to constantly update content.

8. Oriented employees are still a powerful sales tool: Although most people always pay attention to the display screen first, employees with a subconscious willingness to communicate will have a great impact on promoting the brand and the company's image. We have to realize this, because the time for advertising boards is limited after all.

9. Just the right sales: At the beginning of the article we mentioned that the merchant's ads were blocked by users. They are looking for new places to advertise. And your store also has products from these merchant brands. So you can form a new cooperative relationship with them and make special promotions for their products in your network. This effect is better and the cost is lower than traditional advertising.

10. Don't go against the PC industry: Use industry standard equipment. Few MPEG players will not match the PC.

11. Plan in advance: Choose a suitable control system, and make sure that the system can be continuously upgraded and updated in order to meet the continuous expansion of the business in the future, without having to replace the system as a whole with each expansion.

12. Network security is more important. The system can ensure the security of the media network. In every link of data transmission, from the network administrator to the player, different software and hardware technologies are used to ensure the system achieves maximum security protection, as shown in the figure. Comprehensive security protection to avoid hackers and illegal intrusions, so you can rest easy.

Digital signage