What is a context advertisement?

Note how ads on the website often seem directly related to the page content? If one reads a depression page, it is quite a safe bet that ads on the page can be about depressive drugs or therapy. This form of advertising is called contextual advertising and attempts to display content in advertisements similar to content on the page in the hope that readers who are interested in a specific subject will be more open to examining the ads relating to it.

Context advertising has existed for several years and companies like Google® have been credited with the start of this trend. When the authors of the website or authors use specific words or keywords and titles and log in to programs like Google AdSense®, they can set a group of context ads for each page and the more specific their writing, the more likely they will match. With greater customization of context advertising comes the hope that readers click on ads and thatIt can create a profit for website owner and advertising company.

There are many ways to view context advertising. They can be simple text on the page side, pop -up windows that occur as humans mouse over words, or may occur in other forms. Since advertising has become more sophisticated, such ads can include not only clicking links, but also audio or video clips.

For web owners, even the one aimed at providing information or writing about a beloved subject, logging in to one or more context advertising programs can be maintained and in operation by profit. On the other hand, there are several cases where contextual advertising needs to be carefully considered or made no sense. For example, business sales may not want context advertising on their website, except for its own. PosPutting potential shoppers on other sites would not mean a great deal of the senses.

Placing ad is also important. Sending the customer of the customer, if the goal is to keep them on the page and click on other ads, maybe something mistakes. Instead, it is quite easy to learn the HTML code that allows you to open context advertising in a pop -up window without moving people from this page. This code has a sense of most website owners.

There are several problems with context advertising, and this is related to what is considered to be a context or is in line with the content. Very sensitive entities can bring advertisements in direct opposition to the covered material. For example, an article on anorexia could generate advertisements about diet pills. Sometimes people have to make sure that the article or page has no ads on it to avoid this type of unsympathetic and contradictory messages.