What Is a Contextual Ad?

Contextual advertising is an efficient supplement to search engine advertising, allowing your ads to appear on many webpages related to your product information, helping you get more business opportunities. When Internet users browse the webpages of Tencent.com and future affiliate websites, content-related advertisements placed by Tencent bid advertisers related to the content of the current page will be displayed. The ads displayed are determined by the relevance between the target page of the ad and the content of the current web page. For example, if a web user browses related web pages in the travel industry, they will have the opportunity to see advertisements from customers such as travel agencies, booking services, and tourist restaurants. ^[1]

Contextual advertising

Right!

Contextual advertising is an efficient supplement to search engine advertising, allowing your ads to appear on many webpages related to your product information, helping you get more business opportunities. When Internet users browse the webpages of Tencent.com and future affiliate websites, content-related ads placed by Tencent bid advertisers related to the content of the current page will be displayed. The ads displayed are determined by the relevance between the target page of the ad and the content of the current web page. For example, if a web user browses related web pages in the travel industry, they will have the opportunity to see advertisements from customers such as travel agencies, booking services, and tourist restaurants. ^[1]