What are the different types of viral marketing campaigns?
It is difficult to determine what types of viral marketing campaigns will exist in the future, because truly brilliant viral marketing campaigns are so unique and exciting that viewers distribute advertising themselves. The campaigns that have already been carried out are less likely to be viral because viewers recognize them as advertising rather than entertainment. Looking at what viral marketing campaigns have been successful and considering the current attitude of online communities, the company can be able to come up with a truly unique type of campaign.
In the past, several types of viral marketing campaigns have been successful. Campaigns that are so fun or fun that people themselves redistribute advertising and voluntarily decide to display ads and related materials are almost always successful. Creating ads that can have less in common with the product and more in common with the value of advertising entertainment can be a successful strategy, but the risks are absolutely unnecessary if People do not like advertising. This typeIt is difficult to predict success because people like unusual and strange things. These strategies cause viewers to seek more information about what is happening and can intervene potential consumers when they do not expect advertising. The use of online games provides access to multiple people, but using real -world meetings can be more fun for participants.
Interactive marketing schemes also have the potential to go viral. If potential consumers can communicate very directly with the company or advertising and understand that one can respond to their interaction, it is likely that people pay attention. Different social networking sites provide ways to communicate with Advertisements and also have the advantage to inform others when they interact. This not only promotes positive feelings about the product or brand, but also somewhat discreetly spread advertising.
how to get outThey are new websites and products, advertisers always come up with new types of viral marketing campaigns that can be used to promote brands. For example, it could be possible to create an inexplicable event, such as extraterrestrial observations, and take advantage of this observation for brand promotion. A website that allows users to interact with a machine or person who represents the brand or serves as an advertisement can also be popular. Viral marketing is limited only by the ingenuity of advertisers and the truly successful campaign will be completely unexpected.