What are the disadvantages of online advertising?
Having online presence is a necessity for many businesses, but marketing that online presence has certain disadvantages and falls that the enterprise can convince to use its budget for advertising for other marketing methods. One of the disadvantages of online advertising is that many ads are considered spam and there are blockers that protect against ads. In addition, many websites have ads, so customers experience fatigue or blindness of advertising and may not see advertising. The website lacks the first -hand experience offered by the store, which can lead to a high return on sale stemming from online advertising. The disadvantages of online advertising are also based on the cost and often low return online advertising. This causes several problems for business. With ads that are considered to be spam, many users refuse to connect them with them. Another problem is that the Internet browser is often built in programs that block these ads so business can pay for ads that customers Niwhen they don't see. These disadvantages of online advertising can spill into the physical presence of the company, because if ads are sufficiently irritating, customers can combine this irritation with the trade.
Website owners want to earn money and if they do not sell the product, they most likely display ads. This extensive placement of advertising led to fatigue or blindness of advertising. With this condition, although there are ads on the website, the customer does not consciously see or recognize them; This is especially true for experienced Internet users and customers who are only interested in reading specific information on the web. Again, it results in business companies pay for advertisements they never see.
Skeklama on television, radio and press advertising leads the customer to the store to try out clothes or look in more detail at the product. When someone clicks on an online ad, it is brought to the web whereThey display the products of the products, but the customer cannot gain the same first -hand experience. The site can lead customers to purchase, but it can also lead to a high return, because clothing may not fit properly or the product may not be as good as it seemed, among other things.
Costs and low visibility despite extensive deployment are the disadvantages of online advertising. Businesses often pay for advertising that customers do not see and the degree of clicks for which users click on advertising for more information and DMASH; It is only about 1 percent or 2 percent. Although the company uses only ads for clicking on the clicking web after clicking.