What Causes a Need for Business Ethics?

Business ethics is an interdisciplinary subject of business and ethics and is the foundation of the relationship between business and society. With the vigorous development of China's economy, business ethics in the field of market economy has become the focus of social discussion. Business ethics studies the ethical relationship and rules of people in business activities, and studies a reasonable business ethics order that makes both business and commercial subjects full of vitality and is conducive to the comprehensive and harmonious development of humankind. Then it studies the business ethics such as the principles and norms of business conduct that business entities should abide by, and the good business spirit that should be established.

Business ethics

(Interdisciplinary)

The purpose of studying business ethics is to establish an ideal order in which the economy, justice, and humanity are consistent in the business field: not only can it promote a virtuous circle of economic growth and continuous growth, but it can also stimulate business and promote everyone to meet their needs, The ability to develop capabilities, improve one's self, and integrate business into the larger system of overall coordinated development of society.

The research object of business ethics is the ethical relationship between people and people in economic activities and its laws. The goal is to make economic activities full of vitality and be conducive to the comprehensive and healthy development of human beings, and to establish a reasonable business moral order. At the same time, it will also focus on the bribery, coercion, deception, theft, discrimination and other phenomena that occur in the society due to economic benefits, in order to warn of the ultimate damage caused by these actions and a series of negative social impacts.

For enterprises, the importance of business ethics construction is self-evident. But first we need a reasonable way to explain it and spread it. It would be quite unrealistic for an entrepreneur (especially a SME owner) to focus on his business to explain and apply this tedious theory to educate himself and his employees. So, how can companies get a strong interest in this lonely and seemingly meaningless word? This is a big problem.

Fortunately, today most entrepreneurs are beginning to attach importance to the construction of a more realistic topic of "corporate culture". We found the opportunity here.

As an important part of moral culture, the ethical concepts of the company's judgments on values, interests, good and evil, etc., naturally penetrate into

Today, there are three main opinions in the society about building a good business ethics system: one is to start with government supervision and approval, the other is to start with media and public opinion supervision, and the third is to start with enterprise product marketing.

Starting with enterprise product marketing is Mr. Wei Tao's point of view.

The easiest to reach a consensus with the enterprise, the most compliant with the market laws and the easiest to achieve is to actively perform social responsibilities in the marketing behavior of the enterprise and build good business ethics. We can understand it this way: A company that has experienced hardships and prospered in business, generally does not exhaust its best efforts in public reputation and public interest, which will pay more than it pays. It is not surprising that once an enterprise does poorly and is heavily in debt, entrepreneurs lose their moral reason. Wei Tao used "Technology to Test Morality", "Private Dedication-Public Welfare Marketing", "Harmonious Financial Consumption Relationship", "Hands and Hands, Two-Way Rights Protection", "On the Ethical Spirit of Medicine in the Aesthetic Perspective" Articles on the Quality of Famous People in a Cultural Perspective "and other articles explain the concept, key points and methods of fulfilling business ethics, and how to do a good job of marketing from the platform of fulfilling business ethics. Then, "starting from the aspect of product marketing to establish a good business ethics of the enterprise"-seems too vague and difficult to understand. Then we invited it from the circle of pure philosophy and academics to corporate business affairs, and explained it with the idea of public welfare marketing (refer to the relevant theoretical methods and experience of public welfare marketing) , and organized it into a more popular enterprise. Business value concept-"Resolve the contradiction between short-term benefits and long-term interests of the enterprise, while respecting public welfare."

We believe that business ethics is the sum of corporate culture and consumer culture. Comparatively speaking, the construction of a harmonious consumer culture is much more difficult than the construction of corporate moral culture.

The theme of the recent CCTV 3.15 party in 2010 was "New Rules, New Motivation".

The basic approach to researching and studying business ethics can follow these clues:

1. Starting from the actual business phenomena and the facts of business relationships, find deep business ethical contradictions;

2. Reveal and grasp the inherent inevitable laws hidden in the contradiction of business ethics, and the reasonable business ethics order goals;

3. According to the objective requirements of business ethics laws and objectives, design a social system that can regulate business ethics relationships, formulate business ethics codes, and related specific methods and measures.

Basic ethical contradictions in business activities: 1. Contradictions between self-interest and altruism; 2. Contradictions between economic development goals and the ultimate goal of human society development.

Ways to resolve business ethical conflicts:

1. The fundamental solution to the contradiction between self-interest and altruism-social justice:

1) Social justice is the fundamental method to resolve the contradiction between self-interest and altruism in business activities;

2) In reality, the first issue to achieve social justice is to create a good social system;

3) To achieve a fair and reasonable economic ethical order, the establishment of the system is only one of the conditions, and morality is another necessary condition. The two are complementary and indispensable.

2. The key to solving the contradiction between economic development and the ultimate goal of human society development is to handle the relationship between purpose and means:

1) "Free, comprehensive and harmonious development of man" is the ultimate goal of human social development. For this ultimate goal, economic development should only be used as the necessary basic conditions and means to serve this general goal;

2) The variables that restrict economic development include: A. a social system that guarantees equal rights between citizens and political rights; B. equal economic, social, and cultural rights; C. a sustainable development model.

In short, the general methods and principles for solving business ethical contradictions are: taking into account, combining, and optimizing compromise. For this reason, it basically depends on the improvement of the morality of business subjects, and requires governments, organizations and individuals to make decisions and actions in accordance with a reasonable business ethical order.