What Are the Different Types of Network Marketing Systems?

The online marketing (On-line Marketing or E-Marketing) system is a new type of marketing system based on the Internet and using the interaction of digital information and network media to assist in the realization of marketing goals. It mainly consists of Intranet (enterprise intranet) -based enterprise management information systems, network marketing sites and corporate management personnel. The construction and development of the network marketing system should generally be integrated into the overall construction of the e-commerce system, and the network marketing system should be considered as an organic part of the e-commerce system.

Network marketing system

The online marketing (On-line Marketing or E-Marketing) system is a new type of marketing system based on the Internet and using the interaction of digital information and network media to assist in the realization of marketing goals. It mainly includes an enterprise management information system based on an intranet (enterprise intranet),

Enterprise Internal Network System

A computer network is a network system that connects individual computers according to a certain topology through certain media such as wires, optical cables, etc., under the unified and coordinated management of network management software. According to the network coverage, it can be divided into local area network (LAN) and wide area network (WAN). Because different computer hardware is different, in order to facilitate networking and information sharing, the Internet networking technology is applied to the LAN to establish an enterprise intranet. The networking method is the same as that of the Internet but the scope of use is limited to the enterprise. In order to facilitate the sharing of information resources between enterprises and close business partners, the firewall (Fire Wall) is used on the Internet to control unrelated personnel and non-workers from entering the corporate network system. Only those authorized members can enter the network. Such a network is commonly referred to as an extranet. If the company's information can be disclosed to the outside world, then the company can directly connect to

As an organic part of the e-commerce system, the network marketing system includes the following major functions: information release and communication, transmission of electronic documents, online payment and settlement, goods distribution, and perfect online after-sales service.

Information release and communication

It is mainly to realize the communication function of information release and customers. This is also the initial form of most corporate online marketing systems, such as online product catalogs and displays. Since the information is public and does not involve essential transactions, security and reliability requirements are not high.

Transmission of electronic documents

To ensure the legality of transactions, the transmission of electronic documents generally requires confidentiality, security, reliability, and can be used as legal evidence. This function belongs to the function of realizing market transactions.

Payment, settlement, delivery

It belongs to the completion function of the market transaction. Enterprises generally have bank accounts and have good credit. Therefore, as long as banks can achieve online settlement, payment of e-commerce activities between enterprises is very easy, but this depends on the development of online banking. Goods distribution is another key to completing a transaction. How to deliver the goods to a designated destination in real time is the final step in completing a transaction.

Online service

Because there may be many problems during the use of the product, if the problem of online after-sales service cannot be solved well, it may affect the normal development of e-commerce activities, because customers may turn to the more reliable traditional method. General online after-sales service, mainly providing technical information, online consulting and other services.

Buy a Universal Commercial System

Good tightness and guaranteed maintenance. However, commercial systems also have their own limitations: can not meet the needs of enterprise management in one step. Businesses purchasing a universal commercial system are a shortcut to implementation. This method has the following advantages: quick results, relatively low costs, high system quality, and security guarantee. After purchase, it is often necessary to make certain settings or add development based on its own characteristics. Learning is difficult. System maintenance has strong dependence. For small enterprises, institutions, and large and medium-sized enterprises with relatively standard business and few special requirements, it is more appropriate to purchase commercial systems.

Self-developed

If the enterprise itself has certain technical capabilities, and there are a number of compound talents needed to develop the accounting information system, they often want to develop the system on their own. This method has the following advantages: it is highly targeted and can best meet the needs of unit management; it is easy to maintain and does not need to rely on others; and the designed system is easy to use. However, this method also has its own shortcomings: the unit's technical force is higher; the system's ability to respond is weak. This method is suitable for units with a relatively stable development and maintenance team.

Commissioned Development

Most units do not have the ability to develop systems on their own. At this time, you can consider entrusting an external unit to develop the system. The advantage of this method is that, like the self-developed system, the commissioned development method is to establish a system based on the business characteristics and management needs of the unit; it can make up for the lack of technical strength of the unit; because it is dedicated software, it is easier for users accept. The shortcomings of this method are: high development costs; weak software adaptability; high maintenance costs. This method is more suitable for units that have insufficient development power and want to use a dedicated system.

Cooperative development

Cooperate with foreign units to develop the system, and have the advantages of the above two, three and two ways. This method also has the disadvantages of high development costs and weak software adaptability, but from the perspective of cost / benefit, it is a good development method and is widely used in practical work.

Like the general information system development method, the network marketing system can also adopt the classic and effective life cycle information system development method. This approach divides the system life cycle into six phases:

(1) Project definition. The task of the project definition phase is to demonstrate the necessity of building a new information system and to propose a preliminary idea.

(2)

It should be noted that the system must be constructed according to the strategy, otherwise it will not match. To establish a good network marketing operation system, you need to perform the following steps:

First of all, the person in charge of the project is required to have a thorough understanding of the project strategy, the details of each module process, team formation, job requirements, management control system, etc., and even have personally operated it.

Secondly, the team and process integration ability must be strong, otherwise the project can be declared a failure. According to Cai Gentan's observations, the errors mainly occurred in the mismatch of job skills, staffing, and completion of strategic requirements. For example: Obviously doing online retail requires product operation promotion talents, but recruits a person who engages in portal platform promotion; Obviously doing Taobao promotion, but has a person who is good at SEO optimization; Obviously need copywriting talents who understand marketing , But got an editor who can only write information; obviously he needs an editor with good text skills, but found a promotion operator who can only send links and advertise.