What Is a Business Venture?

A corporate website is a platform for companies to conduct online marketing and image publicity on the Internet, which is equivalent to a company's online business card. It is not only a good publicity for the company's image, but also can assist the company's sales, and directly help the company to achieve product sales through the network. , Companies can use the website for publicity, product information release, recruitment and so on. It is an enterprise's platform and portal to the Internet, and it is an important condition for enterprises to carry out online marketing.

Corporate Website

Website production should focus on the viewer's visual experience, strengthen customer service, improve online business, and attract the attention of potential customers.

Chinese name: Corporate Website
Nature: Enterprise platform
Function: Internet marketing and image promotion

Equivalent to: Corporate business card
Features: Publicity, product information release, recruitment
Content: Text, image, video, audio, etc.

The so-called corporate website is a website built by enterprises for the purpose of online marketing, in order to carry out corporate publicity on the Internet, save publicity costs, and increase publicity methods.

E-commerce

It is mainly for the consumer groups of suppliers, customers or corporate products (services), mainly to provide some services or transactions directly under the business scope of the enterprise, or services or transactions for business services; such a website can be said to be at

HTML
XHTML
CSS
Ideal knowledge of color, color psychology layout, ergonomics

There are two main jobs, web designers and web developers who create a corporate website, often working closely together. Visual effects, which include layout, color and typography, are designed by web designers who are responsible for web pages. A web designer will also have a working language of HTML, CSS, JavaScript, PHP and Flash to create a website, such as using various knowledge, although their level of knowledge will vary from one web designer to another. Especially in smaller organizations, one person will need the skills required for complete web design and programming, while larger organizations may have a single web designer responsible for the visual effects.

The structure and content of HTML or XHTML,
Presentation of style sheet CSS.
Design and integration of cut images, GIF, JPG, PNG, MNG.
Javascript that manages the behavior of the client browser.
Navigation and data exchange via HTTP protocol and web services or using AJAX.
In Flash and SVG animations, some CSS 3.0 properties (not yet formally identified, this may cause compatibility issues with older browsers, or browsers with different interpretations of the graphical interface).
The combination of multimedia.
Vitality and development languages on the content management server side, such as PHP, ASP, Java, HTML5 ... Combined with the database Web server finally forms our common website.

Create and display different websites through the functions of website creation technology:
For display technology static-includes a static HTML page (HTM, DHTML) to form a whole. Users get files in the form that they are stored on the server.
Dynamic-includes HTM, dynamic HTML (DHTML) master pages, messages, scripts and other things as separate files. Requires special scripts (programs) based on other data to generate content from any source. Created sites use so-called flash technology, when the entire site is located on a web page dedicated to downloading Flash files, Flash movies and all Navigation and content implementation.

(1) A seamless link with the corporate office network;

(2) With information release, product release and management functions;

(3) Product recommendation / advertising management function;

(4) detailed company introduction;

(5) detailed contact information;

(6) reasonable product classification / summary / listing;

(7) detailed product introduction content;

(8) Contact and service information related to sales and after-sales service;

(9) Online service information;

(10) Continuously updated corporate news / product information;

(11) Link management functions for related websites;

(12) Standardized website map;

(13) Website visit statistics function.

With the advent of the information age, websites are rapidly being accepted by almost all visionary companies for their convenience, speed and low cost. Websites are also becoming as common tools as telephones and faxes to become platforms and windows for companies to promote their brands, display services and products, and even conduct all business interactions. If customers want to know the situation and products of a certain enterprise, they have already made a step from making a phone call to asking for a look at the Internet first. If this company does not even have a website, everyone will think that this company has no strength, even if this company is actually quite good. It can be seen that the website has a certain symbolic meaning for a company.

(1) Enterprise website has autonomy and flexibility

The corporate website is completely based on the needs of the enterprise and is not operated by other network service providers, so it has greater autonomy and flexibility in function. Because of this, the content and function of each corporate website will Big difference. The effect of the corporate website is in its own hands, and the premise is to have a correct understanding of the corporate website, so that it can meet the needs of corporate marketing strategies, and it has economic and technical conditions to achieve it. Therefore, the corporate website should meet the business needs of the enterprise.

(2) The corporate website is a contradiction between active and passive

Enterprises can proactively publish information through their own websites. This is the active side of corporate websites, but the information posted on the website will not be automatically passed to users. They can only passively wait for users to obtain information themselves. Corporate websites have a passive side. Both active and passive are also corporate websites and search engines and emails, etc.

In terms of capital investment for website construction: 12% of enterprises invested more than 500,000 yuan, 4% of enterprises invested 200,000 to 500,000 yuan, 16% of enterprises invested 50,000 to 100,000 yuan, and 68% of enterprises invested Below 50,000 yuan; in the future website construction: 28% of enterprises plan to increase investment, 16% of enterprises maintain the level, 56% of enterprises depending on the situation.

There are also many problems with website content updates. 58.7% of the enterprises are mainly updated when there are major changes and regularly updated; 39.1% of the enterprises are basically not updated; only 2.2% of the companies update the website content daily. Some companies have recently updated their time to 2002. Some companies have been building websites for a year or two, and the dynamically updated columns are empty.

Nearly two-thirds of enterprises invested less than 50,000 yuan to build a website, which determined that corporate websites can only be developed at a lower level. 47.8% of companies stated that the reason for the above results is

Corporate Website and Internet Marketing

(1) Judging from the general procedures for enterprises to carry out online marketing, the completion of website construction is not the end of online marketing. Website construction has laid the foundation for the realization of various functions of online marketing, such as

Online Business Card (Promotion Website)-A corporate website construction that usually includes multiple web pages and contains basic information about corporate or non-profit organizations, individuals, companies, products or services, price lists, contact information and forms .

Enterprise website construction is roughly divided into four stages: the first generation of corporate websites are mainly static pages, rough production, simple functions, many shortcomings, and have basically withdrawn from the market. The second-generation corporate website has added interactive elements, and the added flash animation has brought unprecedented dynamics to the corporate website. However, such website data is not rich enough and information query has bottlenecks. The third-generation corporate website introduced the concept of a database, which enhanced the editability of the website while enhancing interaction. But the third generation

1. Product purchase and maintenance knowledge

2. Product Manual

3. FAQ

4.Online question consultation

5. Instant messaging service

6. Member Newsletter

7, coupon download

1. Brand image.

The image of the website represents the online brand image of the company. The main way for people to understand a company online is to visit the company's website. The professionalism of the website construction directly affects the company's online brand image and also directly affects other functions of the website influences.

2. Product / Service Display.

The main purpose for customers to visit the website is to gain a deep understanding of the company's products and services. The main value of the corporate website is to flexibly display the text, pictures and even multimedia information of the product description to the user, even if a simple function website at least It is equivalent to a product promotional material that can be updated at any time, and this promotional material is actively obtained by the user, and has a high degree of attention to the information content.

3. Information release.

The website is an information carrier. To the extent permitted by law, it can publish all company news, product information, various promotional information, etc. that are conducive to corporate image, customer service, and sales promotion.

4. Customer service.

Through the website, you can provide customers with various online services and help information, such as FAQs, email consultations, online forms, real-time answers to customer inquiries through instant messages, and so on.

5. Customer relations.

The homepage of the company is the portal for the company to display its image on the Internet, the base for the company to conduct electronic transactions, and the "home" of the company's Internet. Designing and making an excellent website is an important step for the successful establishment of the website by the company. In the current Internet era, a company without its own website is like a person without an address and a store without a door. With the advent of economic globalization and the e-commerce economy, if companies still adhere to the traditional model, they will no longer be able to adapt to the trend of economic globalization. The establishment of enterprises and e-commerce is an unavoidable reality. When your competitors are passing When you share information on the Internet, reduce costs through e-commerce, and expand sales channels, you can only miss the opportunity.

Need for competition

In the United States, Europe, Japan, Taiwan, Hong Kong, Macao and many other countries, websites and e-mail systems have become an indispensable part of the company's establishment. People use e-mail more than they use telephones. More than 90% of large and small businesses, schools, government agencies, service industries, and even bars have managed to set up their own websites on popular networks for millions of people. Come visit, browse and search. Internet users in China and around the world will increase rapidly in the coming decades. To serve these many people and businesses, your company must establish its own website and e-mail system, and promote its efficient work on this information highway. Corporate websites and e-mail boxes bring convenient contacts, increased understanding, and enhanced trust to customers, potential customers, especially large customers and overseas customers. These companies are naturally their first choice to deal with. Enterprises without websites and e-mail boxes will lose more and more opportunities and will eventually be eliminated.

Establish corporate image

Today, the Internet has become synonymous with high technology and future life. To show your company's strength and enhance its image, there is nothing like printing on employee business cards, corporate stationery, advertisements, and all kinds of things that the public can see Your company s unique web address and dedicated group email address are even more convincing. Consumers, customers, and overseas investors naturally treat you

As a corporate website, its purpose is to promote its brand, products, and service items on the Internet, and to bring potential customers and business value. If the website wants to achieve these two purposes, it must carry out network promotion work. To enable faster and better implementation

The problem of corporate website conversion rate is a problem for many SEOs, and it is also a worrying topic for webmasters. They work hard to optimize the work day after day, but there are still dozens of traffic, and the conversion rate is even less. It is wise for companies to choose to increase website traffic by increasing keyword rankings. However, after obtaining good keyword rankings, traffic does not flow continuously, because there is a bottleneck period in traffic. It is difficult to break through. Is there a better way to magnify the effect? The answer is definitely yes, and it is also the marketing method I will talk about next.

Necessary conditions for improving conversion rate: stable keyword ranking

1. Stabilize existing keyword rankings.

Many webmasters will relax after optimizing keywords to the homepage. They did not continue to optimize or reduce optimization efforts. In fact, the ranking is not very stable at this time; because

The e-commerce market has gradually matured, and many individuals have become accustomed to using the Internet to search for information, communication, and exchanges. Therefore, many enterprises have tried or launched e-commerce activities. Before building a website, an enterprise should make preliminary preparations in terms of planning, positioning, etc. of the company's website. The functions of the website will be very different for different needs. Some are purely for publishing company information, and some are for business activities such as ordering online.

I. Define the purpose of the station

The purpose of building a website will have a decisive effect on the planning and implementation of the website, so you should pay attention to it before building a website. Generally, the purpose of building a website for a company is:

1. Publish enterprise product and service information

2.Introduction of corporate history and brilliant achievements

3. Collect customer feedback

4. Online market research

5. Launch Internet Marketing

6. Online customer service

7. Gradually implement e-commerce, etc.

2. Develop a website construction plan

Most enterprises lack a plan to build a website. The plan is mainly to arrange and coordinate the relevant departments of the enterprise to jointly build a website. The construction of a website is not the business of one person or one department. It is necessary to make overall arrangements for the affairs that the various departments of the enterprise should be responsible for. The main contents of the plan include: the timing of website construction, the collection and organization of the content, the determination of the function of the website according to the purpose of the website, whether the web design is done by the enterprise itself or commissioned

In the age of the Internet, website production is not a purely technical issue. Especially with the emergence of template websites, as long as they can type, almost anyone can. Website production includes factors such as logical thinking, text content expression, and art design, but your ultimate goal is to attract more users to visit. Website creation and design are based on the goals it sets. In the case of a commercial website, the definition of web design is based on the goals it sets. Website Production Process If you are new to the beginning, there are many tools to create a great website. But if you are new in this industry, the following will be useful: Get an effective website for an idea. Adapting their philosophy to the process of creating a website is super fun.

What Is a Business Venture?

Corporate Website

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