What Is a Marketing Consulting Firm?

Marketing consulting company is an intelligent company that provides consulting services for corporate marketing. It is the "outside brain" of enterprises in formulating marketing strategies and specific marketing plans. It is necessary to have examples that help companies to provide overall marketing planning work, as well as relevant experience in doing overall consulting work. Marketing consulting work is a combination of ability and experience.

Marketing consulting company

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The scope of the marketing consulting firm's business

Since entering the Chinese market since the 1990s, management consulting has gradually been recognized and accepted by domestic companies, and with it comes the chaos in the domestic management consulting market. There are various management consulting agencies. Background, The scale and capability are very different, which brings difficulties to how to choose the enterprises that are in urgent need of development. Objectively speaking, marketing consulting companies can be evaluated and selected from the following aspects:

Marketing consulting company goals

For the best opportunities identified in the scenario analysis, marketing planning companies help companies sort them based on market research, and then set out, define target markets, set goals and complete schedules, and formulate systematic marketing plans. Marketing planning companies help companies set goals for stakeholders, reputation, technology, and more.

Marketing consulting company strategy

There are many ways to achieve any goal. The task of strategy is to choose the most effective way to achieve the goal. The marketing planning company diagnoses corporate problems through internal interviews and external market research, and develops strategic strategies that are operable and suitable for the implementation of existing problems to help companies achieve rapid and effective cost-saving development.

Marketing consulting company tactics

The strategy is fully developed into details, including the 4P and the timetables and tasks of personnel in each department. Optimize the organization and management structure of enterprises, formulate standardized management systems, standardize the work behaviors and work processes of department personnel, and improve corporate execution.

Marketing consulting company budget

The cost of the actions and activities planned by the business to achieve its goals. Marketing planning companies make cost budgets according to the marketing plans they make for enterprises, including: product design, product line planning, product packaging design, brand promotion, channel construction, market development, promotional activities, daily expenses, etc.

Marketing consulting company control

Enterprises must set inspection time and measures to find out the completion of the plan in time. If planning is lagging, companies must correct goals, strategies, or actions to correct the situation. Including control of resources, control of channels, and control of internal employees. The marketing planning company establishes a supervision and inspection system and an inspection department for the enterprise to maintain and improve the execution of the enterprise and ensure that the marketing planning is stable and orderly