What Is a Regional Branch Manager?

The overseas branches are an important part of the sales network. Strengthening the management of overseas branches is a prerequisite to ensure its healthy operation.

Branches abroad

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The overseas branches are an important part of the sales network. Strengthening the management of overseas branches is a prerequisite to ensure its healthy operation.

Foreign agencies are most likely to mess in the following areas [1]

The first is chaos in "people", which is mainly manifested by the responsible person's use of power for personal gain, serious internal consumption, unworked business, and high employee turnover;

The second is chaos in "finance", that is, chaos in the financial system, which is mainly manifested in chaos in accounts and chaos in funds management;

The third is chaos in "materials", which is mainly chaotic management of materials such as products, assets, and sales materials;

The fourth is chaos in the "foundation", that is, the chaos of basic work, including incomplete bills, tables, and accounts, and ineffective implementation of rules, regulations, and business processes.

Chinese name

Branches abroad

Foreign name

Overseas branch

System

Set up branches abroad

Content

Financial System

I. Why establish a foreign branch office ^[1]

First, the core personnel appointment system. ^[2]

1. Pay attention to whether the leader is qualified. ^[2]

Branches or offices and other overseas agencies are generally relatively independent operating units. Therefore, whether the leadership of a foreign branch is qualified becomes the key to the smooth operation of the foreign agency. There used to be a Hubei branch of a convenient rice noodle company, because the branch manager of the manufacturer was a relative of the director. This person not only did not learn anything, but he also showed impetus to his subordinates. As a result, all the branch staff were "outraged." The group resigned, and business work could not be carried out. In the end, the manufacturer had to withdraw the branch. Therefore, the leaders of institutions stationed abroad must be people of good character, ability, thoughtfulness, caring for subordinates, strong affinity and personality charm.

2. Pay attention to whether the organization is sound.

The soundness of the organization of an overseas agency sometimes affects the efficiency of its operation and its business performance. A biscuit factory's Tianjin office has sales managers, planning managers, financial managers, administrative treasury staff, etc. Because the sales department is in charge of sales, the planning department focuses on market research and promotion, and policy formulation, and the finance department provides cost accounting support, so The sound and efficient collaboration of the organization has enabled the office to "successfully" and achieve continuous and stable growth in sales performance. The sound organization will indeed give full play to the market explosive power of the institutions stationed abroad.

3. Pay attention to whether the resources match.

Many companies' overseas offices have lost their "popularity" and even steadily declined, sometimes related to the difficulty of matching the company's resources. After the establishment of a Nanjing office of an instant noodle manufacturer, due to the long distance, fewer vehicles, and high freight, the logistics have been unsuccessful. The overdue delivery of the goods has caused customers to complain, and even produced rivalry and uncooperative sentiment, which greatly hurt marketing. The enthusiasm of the staff, due to the difficult to secure income and "both frustrated", most of them resigned and left the company, the office is facing the consequences of the collapse. The full matching of the relevant resources of enterprises is the solid foundation for the vigorous development of foreign institutions.

4. Pay attention to whether the authority is offside.

In the market operation process of many branches or offices, due to "the sky is high, the emperor is far away", it is often prone to the phenomenon of excessive power, the extreme "swelling" of excessive power, it is easy to cause personal "private desire" and lead to chaotic internal management, and even "hidden boxes operating". In 2003, a large beverage company had serious power violations in its offices throughout the country. Random promises or signed "short checks" beyond their own authority have wiped out the manufacturer's reputation. The company's marketing executives only noticed it after the media disclosed it, but it was late. Therefore, the lack of supervision and offside power will be a hotbed of corruption. In order to avoid the phenomenon of exceeding power, check and balance of power is imperative.

5. Pay attention to whether the body is healthy.

Many companies' overseas agencies are often absent-minded when the problem only shows the "tip of the iceberg". When "the disease gets worse", there is no cure. The Shandong branch of a liquor manufacturer has been in a loss state since its establishment in 2004. After the branch's withdrawal of its headquarters in March 2005, the problems of foreign agencies began to "expose." As the branch manager's personal "side-by-side" has no time to take care of the business, and even more terrible is "the power of example is infinite", the "model role of the manager" has attracted marketers to follow suit. As a result, The entire branch was "black smoke", "the world is low", "the soldiers are not like soldiers, they will not be like generals", the teams stationed abroad lost their due combat power, cohesiveness, and centripetal force, which led to the final "soldier defeat".