What is the relationship between the company's logo and the company identity?
The company logo and corporate identity are two relatives, but somewhat different concepts. The company's logo is a visual identification feature that is associated with the company and is used to promote or sell the company, while the company identity is the persona or identity of the company. The company's company identity is also projected through its trademarks and branding. It is an enterprise identity that separates the organization from other similar organizations that could have the same or related goals.
The company's logo is associated with the company's brand and quickly gives it the impression of the company's quality and standards. The company logo is just one aspect of the company brand. In addition to the logo, other components of the company identity include the brand and color of the brand.
Illustration of the logo and company identity of the company can be seen in the following example. Say the name of the company that produces Actures are AB; This is simply one aspect of his corporate image. The way inM is AB written and any other design used to introduce or projection of AB name is the company's logo. For example, AB could be written by an elegant italic script with a female silhouette that holds a handbag in the background. This could be accepted as a company logo.
The company could receive blue and green as the color of the brand, and these two colors will be reflected in the logo, header paper, business cards and promotional items of the company. With time and sufficient promotion of their brand by companies through advertising, people will come to recognize branding. The public will begin to connect the company with the silhouette of a woman who holds her purse in blue and green and the AB letters written in a curricula of a woman.
Another thing that will serve as part of PANY comznu includes an angle that the company uses for the market itself. If the company decides to sell its handbags as very expensive that knownOnly for people of certain classes, it becomes part of its brand. If he decides to sell his handbags as affordable, durable and designed for all, it will become part of its brand. As such, the company logo immediately reminds that a handbag is a class for people.
The concept created by marketing becomes the identity or philosophy of the company. Let's say AB handbags are exclusively handmade and cost more than many people can afford. Also, if AB earns only a limited number of handbags per year and has a long waiting list, it creates an unmistakable identity of exclusivity and high classes. The logo of the Silhouette Women, which is seen anywhere, will be associated with its company identity of exclusivity. In this way, the company's logo and company identity are connected.