What Is the Relationship Between a Company's Logo and Corporate Identity?

The corporate logo is a unified standard visual symbol with simple shape and clear meaning. It conveys the business philosophy, corporate culture, business content, enterprise scale, product characteristics and other elements to the public, so that it can identify and identify the company's patterns and words. The corporate logo is the core of the visual image. It forms the basic characteristics of the corporate image and reflects the intrinsic qualities of the enterprise. The corporate logo is not only the leading force that mobilizes all visual elements, but also the center that integrates all visual elements. It is also a representative of the corporate identity of the corporate brand. Therefore, the design of corporate logos is of great significance in the design of the entire visual recognition system.

Corporate logo

The corporate logo is a unified standard visual symbol with simple shape and clear meaning. It conveys the business philosophy, corporate culture, business content, enterprise scale, product characteristics and other elements to the public, so that it can identify and identify the company's patterns and words. The corporate logo is the core of the visual image. It forms the basic characteristics of the corporate image and reflects the intrinsic qualities of the enterprise. The corporate logo is not only the leading force that mobilizes all visual elements, but also the center that integrates all visual elements. It is also a representative of the corporate identity of the corporate brand. Therefore, the design of corporate logos is of great significance in the design of the entire visual recognition system.

Chinese name

Corporate logo

Foreign name

corporate identity

Short name

CI

Nature

Visual symbol

(I) Identification

Identifiability is the corporate identity ^[1]

The identification signs are a kind of plate-type standard to achieve a certain visual effect and are convenient for customers. The identification signs can be divided into the following categories according to their forms:
1. Horizontal: The entire ratio is longer horizontally. Generally the entire surface is used as an identification sign. Generally can be seen on the walls of small shops and large buildings.
2. Vertical: The entire proportion is longer vertically. Generally the whole surface is used as

As far as its composition is concerned, the logo can be divided into three types: graphic logo, text logo and composite logo.

The graphic logo is an imaginative or related thing to symbolize the company's business philosophy and business content. It uses metaphors or hints to create an artistic image that is rich in meaning and contains meaning.

The font logo is based on a text shape with symbolic meaning, which is deformed or transformed abstractly to make it patterned. Latin alphabet logos available

Logo application and logo design ^[1]

· Design and analysis of logo design

Trademark, logo design ^{[1] is} not just a combination of graphics or text. It is a standard visual symbol for enterprises based on the company's composition structure, industry category, business philosophy, and full consideration of the objects and application environments that the logo contacts. . Before designing, it is necessary to make a comprehensive and in-depth understanding of the company, including business strategy, market analysis, and the basic wishes of the company's top leaders. These are important basis for logo design and development. Understanding competitors is also an important step. The important role of logo design is identification, which is based on a thorough grasp of the competitive environment.

· Logo design elements

Factor mining is to make further preparations for design and development. Based on the analysis of the survey results, the structure type and color orientation of the logo are extracted, the spirit and characteristics to be embodied in the logo are listed, the relevant graphic elements are found, and the direction of the logo design is found, so that the design work is targeted, not the text and graphics Purposeless combination.

· Logo design and development

With a comprehensive understanding of the enterprise and a full grasp of the design elements, design and development work can be carried out from different perspectives and directions. Through the designer's understanding of the logo, give full play to the imagination, and use different expressions to incorporate the design elements into the design. The logo must achieve profound meaning, distinctive features, atmospheric appearance, stable structure, and color matching that can be suitable for the enterprise, avoiding cliche. Or popular. The emphasis or appearance reflected by different signs will be different. After discussion, analysis or modification, find out the signs suitable for the enterprise ^[1] .

· Design revision

The signs identified at the proposal stage may not be perfect in details. After amendments to the sign's standard drawing, size correction, black and white application, line application and other expressions, the logo use is more standardized, and the characteristics and structure of the logo are more standardized. When used in different environments, it will not be lost, and a uniform, orderly, and standardized transmission is achieved ^[1] .