What Is a Sample Market Study?

The survey sample refers to the survey objects selected during the survey.

Survey sample

Right!

The survey sample refers to the survey objects selected during the survey.

Chinese name

Survey sample

Foreign name

Investigation Sample

Survey sample introduction

The questionnaire sample service refers to: a value-added service provided on the basis of your own professional online questionnaire platform to help you invite qualified target people to fill out your questionnaire, and recover the required Valuable data is your weapon for conducting various types of market research and academic research.
As a customer, you are most worried about whether the samples of online research are authentic and whether the feedback data is reliable. Therefore, the establishment of an online market research sample database is a fact that netizens want.
The survey found that many research companies have now established a sample database of more than one million respondents including Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Xi'an, Hong Kong and other large cities, covering East China, South China, North China , Southwest, and Northwest China are mainly in different geographical markets.
The sample database of these interviewees includes male and female consumers of different ages from 14 to 65 years of age, with different incomes and occupations, and can theoretically meet the various needs of investigators.

The quality control of the sample library Through the intelligent questionnaire detection system and sample relationship management activities, real-time intelligent evaluation can be performed on the authenticity of each respondent and the questionnaire response, filtering unqualified questionnaires and eliminating unqualified interviews This protects the authenticity of the survey questionnaire to the greatest extent.

The source of the sample library Network survey The sample database comes from the following aspects: website partners, Google, Baidu search engine, blog / forum recruitment, member word-of-mouth recommendation, and network interception.

Advantages of survey sample libraries

The advantages of the online questionnaire sample database are as follows: high efficiency, high quality, and low cost.

High-efficiency web pages, multiple email recovery channels, and a unique cooperative recommendation model, which greatly extend the scope of your response data sources, and collect a large number of high-quality responses in a short time, helping your company understand the needs of potential consumers; It will also allow more people to learn about your company's products and services through your questionnaire, expand your company's visibility and influence, and achieve multiple results. At the same time, through a professional questionnaire survey platform, you can design a questionnaire online, view the latest answer sheets and perform statistical analysis in real time, and truly achieve a one-stop service, efficient and rapid sample recovery.

High-quality web pages, multiple e-mail recovery channels, and a unique cooperative recommendation model, which greatly extend the scope of your response data sources, and collect a large number of high-quality responses in a short period of time to help your company understand the needs of potential consumers; It will also allow more people to learn about your company's products and services through your questionnaire, expand your company's visibility and influence, and achieve multiple results. At the same time, through a professional questionnaire survey platform, you can design a questionnaire online, view the latest answer sheets and perform statistical analysis in real time, and truly achieve a one-stop service, efficient and rapid sample recovery.

high quality

You can set people with specified cities, specified ages, specified genders, etc. to answer the question. Cannot see the questionnaire, and the interviewees of the specified age or gender cannot re-enter the questionnaire after being told that they are unqualified. The successful interviewees cannot answer the question again.
By setting the total answer time to control the quality, if the answer time is too short, the system will automatically determine that it is unqualified.
You can also set a variety of filtering rules, screening pages, quota control and other conditions to automatically filter out invalid answers, while supporting manual investigation to ensure the validity of the final data.

low cost

Strictly based on results, you must be a qualified respondent to count as a sample.

Quality control of survey samples

Source control: The members of the sample database have filled out questionnaires on professional survey websites and voluntarily accepted invitations to continue to fill in other questionnaires of interest. Before entering the sample database, they need to provide real sample attributes such as age, gender, occupation, income, etc. Members are regularly prompted to update sample attributes.
Elimination mechanism: After each answer sheet is submitted, it will be screened by automatic screening rules and manually checked by customers. Answer sheets that do not meet the requirements will be marked as invalid answer sheets. If a member s answer sheet is marked as invalid for more than a certain number of times, the system will automatically remove the member and no longer allow them to answer.

Respondents' precise positioning: accurately locate the target population through a variety of sample attributes such as gender, age, region, occupation, and industry.
Screening page: You can further filter out those who do not meet the requirements by setting up the screen.
Anti-duplication: For any sample service item, the same IP address, the same computer, and the same user name can only be filled in once, including those who have been screened as invalid answer sheets or excluded from the screening page, and cannot be filled in again.

Filling process control automatic screening rules: support a variety of invalid answer screening rules, for example, you can set too little time to fill out, trap rules to filter out randomly filled answers.
Option Quota Rules: Quotas can be set for any single-choice option, supporting implicit quotas and explicit quota rules.
Answering time control: Support setting the minimum answering time or maximum answering time for each page individually.
Random adjustment order: Supports random adjustment of the order of topics or options.

Effect tracking

During the project execution process, you can log in to a sample service platform such as Woaoyingwang at any time to view the details of the latest answer sheet, manually check the answer sheets that do not meet the requirements, and you can also feedback us your opinions at any time. The project will not end until you have confirmed that you have achieved the goals agreed in the order.