What Is Strategic Sales Planning?
The strategic marketing plan is based on the analysis of the current market environment and opportunities, depicting a wide range of marketing goals and strategies, that is, selecting the target market. This process analyzes the market, segments the market, and evaluates competitors' products to design and formulate strategies that effectively respond to changes in the market environment.
Strategic marketing plan
Right!
- Chinese name
- Strategic marketing plan
- Foreign name
- Strategic Marketing Plan
- Types of
- Marketing Plan
- Form
- Strategic marketing
- The strategic marketing plan is based on the analysis of the current market environment and opportunities, depicting a wide range of marketing goals and strategies, that is, selecting the target market. This process analyzes the market, segments the market, and evaluates competitors' products to design and formulate strategies that effectively respond to changes in the market environment.
- Tactical marketing plan is to describe the specific marketing strategy in a certain period, including advertising, sales, pricing, channels, services, etc. It is the short-term actions and implementation rules that are clear when an enterprise implements a specific marketing strategy, and it enables strategic marketing planning to unfold and become operational.
- The strategic marketing plan focuses on the determination of market segments, user research, brand positioning, and medium and long-term brand development strategies based on this, while the tactical marketing plan involves short-term product development, price setting, distribution channel selection, advertising, and promotion , Public relations, etc. specific formulation of marketing tactics.