What Is an Outlet Store?

Direct store (zhí yíng diàn) refers to a chain store directly operated by the head office, that is, a business form in which the company's headquarters directly operates, invests, and manages various retail points. The headquarters adopts a depth-like management approach and directly orders all retail stores in charge. Retail stores must also fully accept the headquarters' command.

Direct Store

Direct store (zhí yíng diàn) refers to a chain store directly operated by the head office, that is, a business form in which the company's headquarters directly operates, invests, and manages various retail points. Headquarters take a depth-like

Direct-operated stores , as the name implies, are directly operated by enterprises

Chain operation refers to several stores that operate similar goods or services, which are combined into a consortium in a certain form. Professional division of labor is carried out under the overall plan, and centralized management is implemented on the basis of division of labor to simplify complex business activities. For economies of scale. The chain operation of the travel agency industry is that travel agencies rely on their own advantages to freely chain,

The difference between a direct store and a chain store

The division criteria are mainly based on the legal relationship between the ownership and the operator. The main difference is that the direct-operated stores mainly refer to the ownership of the company and are managed by the company itself. For example, Suzhou Jinshi Investment Management Co., Ltd. has established its own sales storefront. : Jinshi shares, Jinsu wealth.

Generally speaking, a chain store means that the company opens several or more direct-operated stores in order to expand its market in various regions. The essence of the chain-store we are talking about should be a direct-operated store. In short, many direct-operated stores are Chain stores, of course, belong to the company in terms of ownership. Generally speaking, chain stores have a unified CI.

Franchising is also called franchising. The franchisee and the company are in a contractual relationship. The two parties sign the franchise contract (the contract needs to be filed to be legally binding, otherwise it is only a personal agreement). Not any company is eligible to recruit franchisees. In addition to having the corresponding legal subject qualifications, it should also have at least two direct-operated stores that operate for more than one year (two stores for one year).