What Is Article Marketing?

Article marketing refers to writing articles to explain marketing techniques and methods.

Article marketing

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Article marketing refers to writing articles to explain marketing techniques and methods.

Marketing: Marketing is a discipline about how companies discover, create, and deliver value to meet the needs of a certain target market, while earning profits. Marketing is used to identify unmet needs, define and measure the size and profit potential of the target market, and find the market segment that is most suitable for the company to enter and the market supply that is suitable for the segment.

Marketing is often the responsibility of a department in a business organization, which has advantages and disadvantages. Advantages: It is convenient for concentrated and trained groups to specialize in marketing. Disadvantages: Marketing should not be limited to one department of the enterprise, but should be reflected in all activities of the enterprise.

What does soft article marketing write? Therefore, the writing of soft articles should be based on the mentality of helping users, not the mindset of selling things. Articles should focus on Wei users to provide industry basic knowledge, answers to common questions, and tips on product use.

Starting from this industry: industry news, competitor trends, and whether any investigative agency has done an evaluation survey of your industry. Compare your products with those of your competitors. Of course, you cannot be objective. How much better is your product than the competition?

From the product use: product introduction, use skills, application areas, what can you do for customers? How to maintain it? Original articles first bring original content to the website itself. As mentioned earlier, the strength of a website depends first on the content and scale, and the reprinted content is far less effective than the original content. ^[1]