What is Catalog Printing?
Catalogs are a form of marketing with a long history. In order to achieve more accurate marketing, while saving hard advertising investment. Some savvy merchants began to publish their own products in books, and printed and distributed them to target consumers in large quantities.
Catalog
Right!
- Catalogs are a form of marketing with a long history. In order to achieve more accurate marketing, while saving hard advertising investment. Some savvy merchants began to publish their own products in books, and printed and distributed them to target consumers in large quantities.
- Introduction
- Consumers can query the catalog to select the products they need, and obtain the products they need by phone, Internet, email request and self-collection. The most successful catalog shopping app in the world is Argos in the UK and IKEA in Sweden. IKEA has entered the Chinese market and started distributing catalogs in China.
- The catalogue is different from general DM advertisements. It has a simple form of advertisement expression, and there is very little information about a single product. There are only simple product pictures, basic product descriptions, clear prices and catalog numbers. However, there are many kinds of goods. The British version of Argos shopping book can reach 14,000 kinds, and the thickness of the book is more than that of the Oxford Dictionary! There are all kinds of product catalogs. Consumers can browse at any time, find the products they need, call the operator of Argos, and say the catalog number, and the merchant can deliver the products required by customers to customers on time through the product order and logistics system At home, or take the goods to the nearest store and warehouse, waiting for customers to pick them up.
- Compared with ordinary stores, this type of sales has less investment in rigid advertising, less labor costs, less store rents, and greater investment in printed materials. However, on the whole, it greatly reduces operating costs and makes products more price-effective. Advantage. Is a form of marketing with strong vitality.