What Is Classified Advertising?

Classified ads are also called "demand ads." A type of newspaper advertisement. In the form of this advertisement, the various needs of different advertisers are classified into different small columns, and they are compiled and printed under the same title. Generally visible classified advertisement columns include loss, recruitment, job hunting, employment, enrollment, job hunting, friend recruitment, courtship, house rental, and small commodity sales, etc., which cover all aspects of social life. This type of advertisement is short in length, simple in production, fast in dissemination, and low in price. It is more suitable for individuals or small businesses and small groups. ^[1]

Classified Ads

Newspaper classified advertisement positioning is a demand advertisement for daily life. The difference between it and industrial and commercial advertisements is that general commercial and industrial advertisements focus on the brand of the product, while classified advertisements focus on the active reading of consumers. It is an active reading of advertisements. In this way, the opportunity for consumer acceptance is greater.

Classifieds definition

Classified advertising is a new form of online advertising service, which mainly meets the needs of enterprises, institutions and individual merchants to publish advertisements for various products and services on the Internet, and provides practical, rich, real consumption and business information resources for the majority of Internet users . Compared with traditional media classified ads, online classified ads have a large capacity, diversified and three-dimensional expression forms, and can query and collect information. In form, classified advertisements generally refer to non-industrial and commercial advertisements with relatively fixed layout positions and small specifications. In most cases, they appear in groups and are grouped by industry to make it easier for viewers to find.

Classified Advertising Value

Classified ads are an on-demand ad. This is the fundamental difference between classified ads and other forms of advertising. Traditional advertising is compulsory, and it takes a distracting way, and it is not necessarily within the range that the viewer is looking for or looking for.

Classified ads are produced independently, with large information capacity, clear classification and easy retrieval. Classified advertisement viewers will actively seek out the classified advertising items they need with their needs. When consumers consume classified advertisement information, they search for information according to the level of category title item title small item title single title of a large category advertisement. The title can tell the viewer who has a clear consumption goal where to get the product they need Or service. And the viewer only pays attention to the information that is consistent with their inherent needs, and enlarges or sharpens the information that meets the needs. This use is a goal-oriented behavior, and the needs to satisfy the initiative associated with the selection of large classified ads are in the hands of classified ad viewers.

Classified Advertising Features

1. Extensive information.

Classified ads on the Internet collect and publish a wide range of social information, and the content of the information involves all aspects of social life.

2. Functional service.

The content of classified ads on the Internet is closely linked to social and economic life. Through the scientific classification of the online layout, it is convenient for readers to compare and select information, and at the same time, it is convenient to provide effective services for customers' advertising and marketing promotion.

3. Economics of prices.

The most important thing in formulating classified advertising publication fees is the needs of advertisers and readers and their economic affordability, so the price is relatively low.

4. Operational stability.

Online classified ads have small specifications and concise content, do not require advertising planning and production, and have low investment costs. At the same time, it is less constrained by seasonal changes in advertising marketing and corporate advertising plans.

5. Market guidance.

Due to the low price, the online classified advertisement layout is often a test field for corporate advertising, and it has become a starting point for guiding enterprises to publish online commercial advertisements.

6. Reading initiative.

Unlike other advertising sections that rely on design creativity to attract readers, classified ads can attract advertisers and readers to read actively.

Classified Advertising Understanding

From one perspective, advertising can be divided into three types: "commercial advertising", "public service advertising" and "category advertising". details as follows:

Commercial advertising: market promotional advertisements from industrial and commercial enterprises, including product advertisements and corporate advertisements. Product advertising refers to advertising that directly sells goods and services. Enterprise advertisements refer to advertisements that indirectly promote goods and services by introducing and publicizing product producers or service providers, and by means of shaping the corporate image.

Public Service Advertising (Public Service Advertising): Non-commercial advertisements that serve the public interest, aiming to spread a certain public welfare concept through advocacy or warning, and promote the construction of socialist spiritual civilization. Publishing such advertisements is the responsibility of the Internet as a mass media and is usually free.

Classified ads (Classified Ads or Want Ads or Classify): small ads published according to the content of the advertisement, the content of which can be a promotion of a certain product or service, can also be a reminder such as admission, involving all aspects of social life. Large classified ads are more suitable for the needs of individuals or small and medium enterprises. In form, classified advertisements generally refer to non-industrial and commercial advertisements with relatively fixed layout positions and small specifications. In most cases, they appear in groups and are grouped by industry to make it easier for viewers to find.

The classification we are talking about is the concept of large categories, divided into small classified ads and large classified ads. Large classified ads are relative to small classified ads. The difference between the two lies mainly in the specificity and diversity of the categories. Small classified advertisements put similar products or services together in the form of columns and layouts, which are commonly known as "column advertisements" in China; similar to "a specialty store", they only sell goods and services of the same brand.

In the division of channels and the setting of columns, the same information should be used in different forms according to the different concepts of size classification, according to the external relevance (targets of products and services) and internal relevance of the population, region, and service (The essence of products and services).

From the perspective of constituent elements, large classified ads are mainly expressed in text, and the font is not large, unlike small classified ads: large fonts, large illustrations, or photos. color. In a certain sense, large classified ads are text messages.

Formally speaking, large-category advertisements have the characteristics of "thematic classification", "column publication" and "short space". Among them, "thematic classification" and "column publication" "is not a concession to everything that has become more specialized in recent years, because the classification of such advertisements has existed for many years."

Classified ads

Classified ads are divided into small classified ads and large classified ads. Large classified ads are relative to small classified ads. The difference between the two lies mainly in the specificity and diversity of the categories. Small classified ads are similar products or services put together in the form of columns and layouts, which are commonly known as "column advertisements" in China, similar to "a specialty store", and only sell goods and services of the same brand.

Large-category advertisements refer to advertisements that are mainly written in the form of subject categories and column publications in the form of different categories of products or services put together in the advertising column. Such advertisements are short and the content is recruited , Real estate, and car sales; similar to a "supermarket" with information about sales, services, or activities, with everything in it.

The difference between large-category ads and small-category ads is that they serve different people. Large-category advertising is to put different types of products or services together, and serve the public. Small classified advertisements put similar products or services together in the form of columns and layouts, and focus on serving a certain type of "niche".

Classified ads from different angles

From the perspective of viewers, not only do they want to get the information they want from classified ads, but they also need to obtain the same kind of information with selectivity. They seek the right time, the right place, the right need, the right amount, the right type, the right Price, appropriate information. Therefore, online classified advertising products include many categories of items, and each category must have enough information to be able to form a marketthe number of rows is grouped into columns, the column numbers constitute the project, the project is synthesized into categories, and several categories are derived as The corresponding market in the mind of the viewer.

From the perspective of advertisers, because classified advertisers are generally not economically strong, unlike commercial and industrial advertisers, which have special advertising agencies or commission professional advertising agencies to carry out their advertising, classified advertisers The rationale is generally the size of online classified ads, and the size of online classified ads is related to advertising effectiveness.

From the perspective of network operators, the number of classified advertisers is large and scattered. Network operators cannot provide one-to-one on-site services in a timely manner, and can only meet the needs of some advertisers. Moreover, the cost of a single classified advertisement is not large. If the classified advertisement is completely received through the on-site service of the network, the input-output ratio is not high. Therefore, the formation of customer absorption effects through the scale of classified advertising is very important for online classified advertising operations.