What is conversion marketing?
Marketing conversion is when marketing tactics or technology convince the prospect or customer to take specific steps such as purchase. This term is most commonly used in discussing Internet marketing. Conversion marketing describes the event of a visitor transfer to a company website to the customer by making a purchase directly from the site. However, the visitor leaves the site before completing the cash register by trying to leave the site. The conversion tactic can be on the screen that is confirmed by the visitor to order the order. The pop -up field can offer a special offer to the visitor to try to lure to stay on the web and either continue shopping or finish the cash register. This special offer may include a percentage of the order, free shipping or bonus gift with your order.
Conversion Marketing is a metering concept. In order to calculate the level of conversion, the website owner determines the percentage of visitors to the website to make or convert to the customer. If 100,000 visitorIt will go to the web in one month and 30,000 purchases, then the conversion rate is about 33 percent. While conversion marketing is primarily used to describe online marketing conversions, it can also be used for offline marketing methods.
In the example, the company sends 100,000 postcards to prospects and previous customers who offer a coupon if they place the recipients online or call customer service. The company can monitor how many phone calls or online orders come by asking customers for a special promotional code that prints on postcards. If about 30,000 orders come from this marketing effort, then the conversion rate is about 33 percent. This is formamarketing testing that allows companies to maximize conversion rates, improve their marketing efforts and increase sales.
businesses can use conversion marketing rates to determine,How effective or ineffective is a marketing piece. For successful conversions of marketing, the company can imitate a piece to try to evoke similar results. For unsuccessful conversions or try to increase the level of conversion, businesses can tune the offer or one item in the marketing work to see if the rate will change.