What is Copywriting?

Copywriting meant the desk where the books were placed, and later the person who wrote on the desk. Now it refers to the position of the company or enterprise engaged in text work, which is to express the creative strategy that has been formulated by text. Copywriting is different from the expression methods of designers using pictures or other means. It is a process of performance, development, and deepening that has followed the creative idea of advertising. It exists in advertising companies, corporate propaganda, and news planning.

[wén àn]

The Chinese character "" (wén àn) refers to the person in charge of archiving and drafting documents

write

There are many types of existing copywriting. According to the 4A standard, there are generally four types: assistant copywriting (ACW), copywriting (CW

1) Accurate specification and clear theme

Accurate specification is the most basic requirement in copywriting. To achieve effective performance on advertising themes and creative ideas, and

Planning and Creative Copywriting

A) Planning copy: The work is mainly to form the planning ideas of planning staff into words. Undoubtedly, many of the company's planners have a strong level of planning and rich planning experience, but sometimes when several cases are carried out at the same time and the time is tight, the copy can be understood with a full understanding of the planning intention Help planners complete the writing of the plan. There are several things in it:
1. Must fully understand the operating background of the case, including

In order to attract and retain consumers, businesses must pay attention to the improvement and improvement of details. Among them, copywriting is a big detail that cannot be ignored. Here are some copywriting methods that will attract buyers:

market research

Without the correct market orientation, any copywriting or creativity is a whimsy. Indeed, no matter how beautiful the text is used in inappropriate situations, it may lead to the failure of the entire plan. An excellent copywriting must be done after a thorough understanding of the market. For example, the level of economic development, cultural composition, local customs, and the proportion of industrial structure in different regions are very different. The world view, thinking, morality, and values of people of different ages and strata in the same region are also uneven. The special meaning given to certain projects by the environment, specific historical background, or policy regulations will have a profound impact on copywriting. Therefore, without a market, copywriting is like a frog withered. Its works not only lack vision, but also have very low vitality.

Communication and mutual assistance

When creating a work, this often happens: the designer and the copywriter did not communicate well at the beginning; the result is that the work copy designed by the designer seems to misinterpret the original intention, and when the copy is added, The designer also thinks that the style of the copywriting and the picture differ greatly. Contradictions naturally arise. In fact, copywriting and design, as well as marketing, planning, media and other staff members should maintain efficient communication at all times. Throughout the text, the work of copywriting is to use the results of market surveys and analysis as the informative evidence of its creation, the core ideas of planning as the direction of its creation, the channel of media placement as its specific mode of creation, and design and typesetting as its creation Specific performance. Therefore, each link is dynamically maintained. Before making a manuscript, communicate extensively with various departments, and achieve mutual love and help, in order to show your unique personality and talent in a cohesive team.