What is Corporate Analysis?

Company fundamentals refer to the company's financial status, development potential, growth and texture? Policy changes refer to management's policies, and technical aspects refer to the impact of technological trends.

Company fundamentals analysis

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Company fundamentals refer to the company's financial status, development potential, growth and texture? Policy change refers to management's policy,

What items and content should investors study and analyze in fundamental analysis. They are:

Analysis of company financial statements

Analysis of the company's industry

Analysis of company products and markets

Analysis of company culture and management quality

Company field trip

According to the regulations of the Chinese stock market, listed companies must provide annual, intermediate and quarterly reports every year. In the analysis of financial statements of listed companies, investors should pay attention to the following important technical indicators and projects:

P / E ratio of listed companies

Division of industries

The analysis of the company's industry should include two aspects: one is the overall analysis of the industry of the listed company; the other is the status analysis of the industry of the listed company.

Analysis of the industry of listed companies

Market share analysis of company products

The market share of a product should include two aspects: one is the market share of the product, which refers to the share of the company's product in the similar product market; the other is the market coverage of the product, and Area coverage and distribution. The combined analysis of the two can get the following four situations:

Both market share and market coverage are relatively high. This shows that the company's product sales and distribution have an advantageous position in the same industry, and the product's competitiveness is strong.

High market share and low market coverage. This shows that the company's products are popular and competitive in a certain region, but the large-scale promotion lacks a sales network.

Low market share and high market coverage. This shows that the company's sales network is strong, but the product's competitiveness is weak.

Both market share and market coverage are low. This shows that the company's products lack competitiveness and the product's future is questionable.

Variety analysis of company products

The analysis of the company's products refers to whether the company's product categories are complete, the number of varieties held in the same industry, the life cycle of these varieties, and the analysis of the market share of each variety. For example, in the television industry, the variety of analog TV is already declining, and large-screen digital TVs and wall-mounted TVs will replace analog TVs. A TV production company without a new breed will become a "yellow flower of the past". Among the large-screen digital TVs and wall-mounted TVs, large-screen LCD wall-mounted digital TVs will become the mainstream of the market. In the large-screen LCD wall-mounted digital TV, the combination of the two with the computer will become the mainstream.

Product price analysis

Product price analysis refers to the price comparison between products produced by a company and similar products produced by other companies. Such as the product price is high or low, whether the product is competitive and so on. At the same time, it should also analyze the price of the product and the affordability of consumers, changes in supply and demand and market changes caused by changes in product prices.

Product selling ability

Mainly examine the sales channels, sales networks, sales personnel, sales strategies, sales costs and sales performance of listed companies. The cost of the sales process greatly affects the company's profits. Although listed companies will invest huge amounts of money in the early stages of establishing a sales network, in the future operations they can reduce the costs of intermediate links, thereby increasing corporate profits, but at the same time management costs will increase significantly. If you use another company s

Company culture refers to the rules, values, outlook on life and the norms of behaviors that all employees of the company have gradually formed in the long-term production and management activities. The analysis of company culture should focus on understanding the guiding, cohesive, motivating, and restrictive effects of company culture on all employees.

The analysis of the quality of management should include the analysis of the cultural quality and professional level of the company's management, internal coordination and communication capabilities, personal experience, work experience and cultural level of the company's top management, and the pioneering spirit of the company's management. When a good management company manages a company, there should be great changes in the company every year. The final result should be from the company's growth, main revenue, main profit and

Field trips to companies

The direction of stock selection suggested previously only represents my personal opinion. When entering the market, it is still necessary to stick to the point A method of entering the market.

From January 1996 to June 2001, more than 1,060 stocks were traded and traded on the Shenzhen and Shanghai stock markets. Most stocks have two rounds of rising prices, and a few have three rounds of rising prices. In six years, China's stock market has almost doubled in capacity.

The stock index and stock price fluctuate greatly, the price rises too fast, but it cannot last. For example, on April 8, 1996, the stock indexes of the two places started from the bottom. Only one year (May 12, 1997), the stock indexes of the two places fell to the top. During this year, the Shenzhen stock index rose nearly 7 times, and the Shanghai stock index rose nearly 4 times.

The stock indexes of the two places have fallen behind since May 12, 1997, and have been for two years. Two years later (June 17, 1999), the stock index of the two places started again from the bottom, and continued until June 2001. When the stock index starts for the second time, not all stocks start simultaneously. Outstanding stocks in Shenzhen and Shanghai, large-cap stocks in state-owned enterprises, leading stocks in Shenzhen and Shenzhen Changhong, and some old stocks have not started. The first to launch are new shares, sub-new shares, ST shares, Internet shares and technology shares. This fully shows that the capital of the stock market cannot support the full launch of the stock market. When some stocks started, others were in a consolidation phase because they did not have the support of funds.

In general, China's stock market is currently not very mature and is still a speculative monopoly market, which is not good for long-term investment. Therefore, most stocks are only suitable for short-term investment, and long-term investment will bring huge risks to investors.

According to the characteristics of the Chinese stock market, I believe that the long-term investment funds must not stay in the stock market for more than one and a half years (a segment B). Imagine that if long-term investors invested funds in SDB in 1996, the return after five years would be essentially zero.

The long-term investment funds are best invested in new shares and sub-new shares that have not yet been launched. Once this stock has risen, it should be sold away.

When investors make long-term investment, not any time and any stock can be entered, it is best to follow the method described in this book to accurately find the best time to enter the market and the point of entry. Otherwise, there will be great risks in long-term investment.

When you select a stock, you should enter the market at the bottom of the stock price. When the broad market changes from a bear market to a bull market, and stocks start from the bottom, long-term investors will use the above-mentioned criteria to prefer stocks in the broader index market. Because these component index stocks are activated first, and guided by the "three-segment third-order theory", enter the market at the connection point A of the A and B segments and buy the stocks you selected.

When using the trend line to find the point A in section B, the enlargement of trading volume is an important condition. Beware of illusions and enter the market early. If you make a mistake in entering the market early, be sure to stop losing and get ready to enter the stock market next time.

If the market has risen from the bottom for a while, the stocks that have been consolidating at the bottom for a long time should be selected using the aforementioned criteria. After the index sector stocks are launched, other sectors will follow up and take turns to start. Use the "three-segment third-order theory" guide to enter the market at the connection point A of the A and B segments and buy the stock you selected.

When the broad market index rose to a high level, there were few stocks consolidating at the bottom. At this time, the stocks of newly listed companies should be selected. Because the stocks of newly listed companies will have a round of rising prices after listing. Also use the "three-segment third-order theory" guide, enter the market at the junction A of the A and B segments, and buy the new stock you selected.

Always remember this principle: Don't take huge risks for small profits. Be sure to invest in accordance with the investment guidelines established in advance and enter the stock market at the least risky stage. Once an error occurs, escape quickly and keep Qingshan. Do not follow the trend, follow the trend just fall into the dealer's trap.

From September 1991 to May 2002, a total of 10 years and 8 months, the stock markets of Shenzhen and Shanghai went out of three three-stage and three-stage cycles. An average of 3 years and 6 months is a three-stage three-order cycle.