What is involved in the product market?

Starting the product is the process of release of a new product on the consumer market. There are two types of startup: soft and hard. The type of startup used depends on the product, customer base and climate on the market. Both types follow the same basic steps of starting with minor changes in range and depth. All four phases are necessary, but the required time range may vary from six weeks to two years. The length of the running program depends on the product, competition and start -up area. International launches are usually the longest. Target advertising

is planned and tested at least two months before starting the product. Testing the local market survey is carried out by every capital that tests the consumer response to the product and campaign. Adjustments are made as needed.

Advertising campaigns include printing strategies, radio and television advertising. They should be coordinated and released according to a specific schedule to ensure coverage without excessive market saturation. StrategyInternet ads are becoming increasingly popular, with notifications of launching products placed on the web and sent through e -mail or blogs to those interested.

Logistics is the management of the physical movement of the product. Successful launch requires the product to be available in stores for sale. Placing the space for shelf and the arrival of materials on shops on shops on a particular date requires coordination, planning and cooperation.

The placement of the product on television shows, movies and other media was a very popular technique to launch the product. The timing of this type of advertising is difficult because most programs are shot six months to one year before it appears on television. Movies usually even have a long delivery time for delivery.

Research of successful starting projects has shown that the effective use of the technique of product location increases the consumer's willingness to buy POrn. This may even include hiring local actors to use the product in a public place and recommend it to others. This is known as viral marketing and takes advantage of personal recommendations or oral campaign.

Coordination and management of the product is usually the responsibility of marketing staff. Starting is the first step in the long -term marketing strategy. It is important to correctly identify the key features of the product and the consumer base because it is very difficult to change the strategy after starting.