What is the marketing hanger?

Marketing of the door hanger is the process of creating special leaflets that will hang from the door button and distribution of these leaflets throughout the neighborhood. Doors, as these leaflets are known, will often advertise new businesses in this area, special shops offered by a local shop or simply contact information for the company. The marketing campaign for door coatings has clear advantages and disadvantages and the implementation of such a campaign should be carefully considered to be effective and implementation; It is important to realize that it can cost business money to hire someone who will distribute leaflets, which can somewhat negate potential benefits.

One significant advantage of a marketing campaign of the hanger is the ability to keep the door hangers outside the unhealthy mail and in front of the consumer. Many people who receive ads in e -mail will immediately throw them out without considering them; Marketing leaflets of doors hangers are more likely to attract the interplay of the homeowner and he or she is likely to read advertising. Often donHe teachs the advertiser to make a marketing campaign more than one hanger to ensure that the customer sees the business name more than once, although excessive saturation of ads can become an inconvenience for homeowners.

One of the biggest disadvantages of the marketing campaign of the hanger is the probability that the door hangers either blow out in the wind or are damaged before exposing the elements before the leaflet sees a resident. Owners of businesses often try to avoid this problem by printing leaflets on high quality paper or card and buying specially designed door hangers to remain on the door button, even in the high wind. This prevents the litter - another side effect that may be badly reflected in business - and prevents excessive waste from spending every flyer that does not reach the customer, money is lost.

Another disadvantage of the marketing campaign of the hanger is public perception. Many people enjoye accepting bids for free or discounted goods, while others can find a hanger on the door as a sticky harassment. If the customer reacts as such, it probably connects this particular business with negative feelings, which reduces the probability that the customer will visit the business of the advertiser. Business should certainly be offered valuable services, discounts or free promotional items to ensure that the house owner does not start to think about business in negative light.