What Is Ad Rotation?

The so-called carousel is the same program using a number of channels at a certain interval (such as 10 minutes) for loop playback, the user selects the channel to achieve the forward and backward video on demand effect. The film source is generally placed in the operator's IPTV platform. This service is also an improved form of the traditional live broadcast service. It is a broadcast mode between on-demand and live broadcast. It is particularly suitable for popular new movie broadcasts and hot event reports, in order to effectively stream business and expand service capabilities in a short time.

On the surface, users can see that carousels and traditional TV broadcasts are based on time series to arrange program schedules, and schedule various programs according to the program schedules.

What's the difference between the two?

For the traditional television broadcasting form, since the user cannot control the program broadcasting sequence, the playing time has become the most important factor in the programming of the traditional broadcasting form. Put the best and most attractive programs to the prime time (for example: various variety shows, hit TV shows), arrange the program list according to different user needs at different times (for example: newscast, midnight theater, etc.) Upset times, arrange some TV shopping ads or upset programs ^[1]

The carousel channel is to replay the current wonderful episodes in different time periods (usually without ads, different episodes in each time period are convenient for those who miss their favorite shows.

Advertisement rotation is to set advertisements to rotate. For example, there are five products, and these five products are repeatedly rotated. ^[2]