What Is Mobile Marketing?

Mobile marketing is aimed at consumers on the move, delivering marketing messages through their mobile devices. With the popularity of mobile phones and marketers being able to customize personalized information based on demographic information and other consumer behavior characteristics, mobile marketing is developing rapidly. Marketers use mobile marketing to reach customers and interact with them anytime, anywhere during the purchase and relationship building process. For consumers, a smartphone or tablet is equivalent to a convenient shopping partner, who can always get the latest product information, price comparisons, opinions and reviews from other consumers, and convenient electronic coupons. Mobile devices provide marketers with an effective platform to engage consumers with deep engagement and rapid purchases with tools such as mobile advertising, coupons, text messages, mobile applications, and mobile websites. ^[1]

Mobile marketing

Mobile marketing refers to mobile terminal (

Mobile marketing is quantitative

With the development of mobile Internet technology, companies have also paid more attention to mobile marketing. The main feature of mobile Internet is that it will be more immediate, faster, and more convenient than the traditional Internet, and there will be no geographical restrictions. According to According to CNNIC data, the number of mobile phone netizens in China in 2012 was 420 million, rising from 69.3% to 74.5%, and its status as the largest Internet terminal is more stable. Many companies have begun to talk about the mobile marketing market, how to do a good job in mobile marketing.

User experience comes first

2. Profit strategy should not be rushed for quick success

3. Find the core competitiveness of the business

4. Grasp the new model of mobile marketing

5.Integrate resources outside the industrial chain

First: Website-based network marketing with the characteristics of the cabinet industry, designing the company's unique and personalized website according to the actual situation of the company. The website construction itself needs to do site construction planning according to the characteristics of the industry. For well-known cabinets, in addition to the similarities with other corporate websites, it will also upload the company's engineering cases based on the characteristics of the cabinet industry, and model houses in cooperation with real estate developers. Relevant information on cabinet decoration, but also relevant franchise information for cabinet companies. Interested franchisees can learn about the franchise information for cabinet companies from the website, make a comprehensive and comprehensive introduction to the company from all sides, and use the company's own personalization. Website as the start of internet marketing.

Second: Join more B2B platforms, increase the development of online channels, and do a good job of online marketing. This channel cooperation serves the investment and procurement of cabinet companies, and uses the B2B platform to select various partners. For example: Xinhai cabinets publish free information on international brands online for other businesses to contact and cooperate. At the same time, such B2B platforms will also help promote corporate brands, whether it is online advertising promotion by cabinet companies, or integrated marketing of many media reports The publicity methods may all hint at the development trend of the internet marketing on the B2B platform in the cabinet industry.

Third: Follow the mainstream development of group buying. With the popularity of group buying, some cabinet companies have joined it. However, as a customized product, the cabinet has strong regionality and ambiguity in product prices. The simplification of payment and feedback methods has become the main factor affecting online consumers' purchases. However, as a means of online marketing, group buying can also use the group buying for promotional online marketing, while following the mainstream of the Internet for trend development. If the group purchase of cabinet companies is combined with offline physical operations, it may also attract many real buyers to visit and experience consumption in physical stores.

Fourth: B2C online and offline joint venture cooperation. Some large-scale stores will build their own B2C malls, and cabinet stores in physical stores will also settle in such B2C malls. Customers can also find the corresponding cabinet brands directly in online malls, such as Chengdu's Fusenmei Home. The one-stop home-themed shopping mall uses 360-degree full-view technology to help physical cabinet brands develop online marketing online. From this perspective, the cabinet brand implements online and offline cooperation with large-scale shopping malls. A development channel.

(1) Rely on the local operator's mobile newspaper media to fully and accurately cover the target population;
(2) Cooperate with strong wireless media to jointly organize online and offline activities;

(3) Accurate promotion with mobile advertising platforms;

1. App becomes the new carrier of mobile advertising. 2, social + mobile has become the most direct means to bring consumers into the store. 3. Technology becomes a creative combustion aid.

The model of mobile marketing can be summarized by the "4I model", that is: Indlidual identification (instant identification), Instant message (instant messaging), Interactive communication (interactive communication) and I (my personalization).

Although mobile marketing is still a new marketing channel, in the next 10 years, it will quickly become the primary way for merchants to connect with customers. This is because people have become familiar with and rely on digital communication methods, including mobile phones. Data show that in 2012, there were 4.5 billion mobile phone users worldwide, with a penetration rate of 65.7%, far exceeding fixed phone users. Mobile phones have become the main communication tool. And the number of mobile phone users in China has exceeded 1 billion ... and 350 billion per month across the world, 15% are closely related to business and marketing, making SMS the main protagonist of mobile marketing.

Speaking of new mobile marketing, everyone must think of APP. The growth in shipments of smartphones and tablets has brought rapid and diversified development of mobile applications. Looking at data from IDC, China has become the country with the fastest growth in application downloads, with an increase of 298% in 2011. This also shows that the domestic 3G market is ushering in a new tipping point. It is estimated that by 2013, the domestic application downloads will reach more than 20 billion times. It represents the important position of APP in the development process of mobile Internet, and also shows the shining value of APP in mobile marketing from another level. Zhang Fulian, CEO of Percent Communications, stated at the 2011 Developer Conference,

Mobile marketing provides a comprehensive upgrade of services and marketing to corporate customers, and launches MMS products and services. Compared with ordinary text messages, MMS can support more text messages (more than 1000 words), and is also equipped with rich multimedia content such as pictures and voices to truly realize multimedia information transmission.

Mobile marketing finance industry solutions

business background

The securities industry is a service industry. The competition among securities firms is actually the competition of services. Whoever has good service quality and who has many service items can win more markets and more customers. In the face of increasingly fierce competition, various brokerages have tried their best to introduce various transaction methods and means such as overdrafts and fee refunds to attract customers. However, these are passive service methods. For most small and medium-sized households and retail investors who are amateur stocks, it is impossible to spend a lot of time every day to understand the various real-time information of the stock market in time. Securities companies proactively provide customers with some information services, especially the notification of important information, which has become an important means for securities companies to establish an image and strengthen customer relationship management.

Problems facing the securities industry

Information interaction issues: the time period for information transmission is concentrated, the amount of information interaction is large, and the number of interactions is frequent, making it difficult to achieve data concentration and real-time interaction management;

Information service issues: The stock market is changing, and it is not convenient for customers to know the transaction situation and information in a timely and accurate manner anytime, anywhere.

Specific problems and solutions in the business

1.Mobile office

The financial industry has a large structure, many branches and outlets, and a large number of business personnel. There is a large demand for real-time information exchange and sharing and internal communication. Office mobile informatization mainly solves the mobilization of internal office information flow in the financial industry, and addresses the mobile office informatization needs of the industry from all aspects of internal communication, system monitoring and action management.

Problem A: The securities industry has a large scale and a large number of employees, and the huge amount of information makes it difficult to effectively share and interact with the three major lines of market, technology, and service.

Problem B: Enterprise management systems and equipment generate massive transaction information, customer data, etc. It is not easy for technicians to understand and handle failures in a timely manner anytime, anywhere, causing transaction paralysis, which directly affects revenue and customer satisfaction.

Problem C: There are many branches in the securities industry, and data security and timeliness are difficult to guarantee.

solution:

For the above three problems, you can use SMS to solve the problem. Mobility of internal office staff's information interaction through SMS; internal information interaction, various notification reminders, decision-making voting, etc .; implementation of corporate culture announcements, employee care, product introduction, program introduction, etc .; enabling employees to communicate with the company at any time Information interaction.

At the same time, there is also an industry characteristic of the securities industry-when processing and generating large amounts of information, it is mostly handled by internal business systems. How to transform this information so that people on the three lines of the market, technology, and service can share it in a timely and accurate manner, while also ensuring the absolute security of the information? The database interface tool is used to directly extract data from the database connected to the currently used business platform, to realize the processing of large amounts of data and the rapid sending of mass text messages, without the need for the development of a short message platform. Database-based operation guarantees the security of data and information. At the same time, the user-friendly function --- the early warning function, which can sound the alarm when the equipment or service fails, so that technicians can deal with the failure in time and avoid business activities. Interruption.

2.Mobile marketing

Marketing mobile informatization is mainly aimed at the mobile informationization of information transfer between enterprises inside and outside, and between enterprises and customers, in order to conduct marketing interaction in a faster and easier way.

Problem A: The securities industry has frequent transactions and a large number of customers, and it is difficult to conveniently and timely transmit various transaction information to customers, affecting customer satisfaction.

Problem B: The call volume of the enterprise call center is large, the connection rate is not high, and the communication cost is high.

Problem C: Facing the increasingly fierce market competition, it is necessary to further improve the image and service level of securities service companies and reduce communication costs.

solution:

The securities industry often adopts methods such as setting up a call center system or customer manager when transmitting information. These methods cannot promptly and quickly transmit information to customers during transaction activities. At the same time, it is increasingly difficult for customers to dial in. Accurate and timely information, resulting in lower service quality and affecting the corporate image. The use of the short message method can greatly meet the needs of business activities. Securities companies can implement marketing interactions between securities companies and customers through SMS, which is not only low-cost, but also convenient and timely; they can also use SMS to release information based on different industries and release product information, market reviews and other announcements to customers. Use the method of SMS to send stock price, market trend and other information to users' mobile phones in a timely and fast manner, and use the company's superior resources to provide customers with value-added services such as stock recommendations and information reminders, and continuously improve the service quality to meet the individual needs of customers. To continuously improve customer satisfaction and corporate image.

Application value

Reduced operating costs of the enterprise and ensured business data security

The use of the short message system directly connects to the business application system, eliminating the need for platform development or embedding, which reduces development costs. At the same time, the convenience of operation makes it easy for enterprises to have a communication platform; meanwhile, the access method of the enterprise communication SDK-- The docking of the database ensures the absolute security of business data.

· Improved work efficiency and ensured timely and prompt sharing of information

The speed and speed of short messages meet the information requirements of the securities industry. At the same time, the enterprise data communication SDK's ability to process large amounts of data can meet the needs of industry business activities. While the information is quickly shared, it greatly improves work efficiency.

Improve service quality and promote rapid business development

Use SMS to provide customers with proactive services, establish two-way interaction with customers, understand the customer's focus in time, and provide personal services, so as to continuously improve service quality and promote business development.

Five, matters needing attention

1. User experience comes first;

2. Profit cannot be rushed;

3.Start from the core competitiveness of the business;

4. Grasp the new model of mobile marketing.

First, collect the target user's mobile phone number to achieve accurate marketing

Since September 1, 2010, China has officially implemented a real-name registration system for mobile phone users. Mobile phone numbers correspond to specific mobile phone users, and mobile phone numbers are generally used for a long period of time, so mobile phone numbers have great marketing value. Enterprises can effectively implement precision marketing by collecting information about target users.

Second, auxiliary market sales analysis

Mobile marketing can assist market research, data collection and market analysis. For example, Cerato launched the "My Car I Name It, Cerato Chinese Name Awards Collection Campaign", and conducted data collection and market promotion for potential customers through mobile phone media. In this regard, small and medium-sized enterprises should learn to learn from the actual situation of the enterprise product market.

Third, strengthen the effectiveness of advertising and conduct effective monitoring

The use of traditional mass media for marketing projects is time-consuming and laborious, and mobile marketing can quickly increase the effectiveness of communication. An example of this is the Super Girl in 2005. Among them, Mengniu Group attracted as many as 600,000 people with a 14 million yuan naming fee and 80 million yuan in follow-up funds through mobile phone SMS voting interaction. So as to achieve the effect of advertising. In the end Mengniu's sales exceeded 700 million yuan in 2004 to 2.5 billion yuan in 2005.

Fourth, increase consumer stickiness

Nestlé launched the consumer to send "point password" to the mobile SMS platform to participate in the Nestlé Flower Heart Point auction. The marketing campaign is cleverly designed, indicating a clear promotion method, so that participants feel that the prize is set for them. The event applied mobile entertainment marketing, allowing participants to relax their vigilance against consumption and continue to pay attention to the brand in the confrontation, increasing consumer stickiness.

Fifth, the focus and localization to the extreme

Localized mobile marketing communications can shorten the distance between businesses and customers and allow more users to participate. Ford is different from the previous activity form, and adopts regional intelligent reply function to realize service localization. Directly interact with Wing Tiger s nationwide event What you need is the nearest 4S shop platform number is directly imported into the CRM system for potential user data backup.

Here are a few things you need to know about mobile marketing:

Consumers can immediately interact with ads on their smartphones. After watching the ad, consumers can immediately text, call, or download content. The power of mobile devices allows online advertising that incorporates new interactions to be more closely integrated with brands. For example, 1) consumers can check other people's evaluation of a product online when shopping in a store; 2) they can access the product's app when using the product; 3) they can even take photos of the product and then post the photo Facebook and other social media, all of these operations can be performed on the user's smartphone.

We live in an era of app advertising ( appvertising ). Senhe Wanyuan believes that the number of applications available for download in the Apple App Store has exceeded 500,000 and the number of downloads has exceeded 25 billion, which makes APP a frontier of mobile marketing. Consumers can download apps from their favorite brands and interact with them to complete purchases, discover new information, and share with friends. This is a popular form of advertising, just click to download the APP, and sometimes people are willing to pay for the download.

Mobile advertising enhances the user experience, instead of interrupting. Mobile advertising allows marketers to communicate with consumers in a personalized, uninterrupted, location-based manner. From simple text messages to rich iPhone applications, there are many options for businesses to adopt to achieve market goals.

Mobile devices are the media. Consumers use their phones while walking, waiting, eating, and even driving. In fact, 86% of mobile Internet users also use their mobile devices while watching TV. In short, we use smartphones all the time, and it will certainly replace other forms of media in the future, although the process will be slower.

The consumer has made the decision for you, whether you want it or not. Millions of consumers are using mobile devices to search for products and services. Surprisingly, your product information may also be retrieved. However, how you use this information is entirely up to you. You should develop an app to improve consumers' perception of your brand; create a mobile site so that your customers can understand your service more easily; or you can provide a mobile banner ad so that your target users are on the road Can be seen.

Mobile phones are getting smarter. There are 4 billion mobile phones worldwide, and 1.08 billion mobile phones are smart phones. Smartphones are changing the way we conduct business, communicate, shop, and pass time. Even soon, they will replace our credit cards. You should pay close attention to what smartphones can do, and use this to launch advertising campaigns of all sizes.

Social networks drive business growth. Using mobile devices to update social sites is becoming more common, with 30% of smartphone users accessing their social networks through mobile browsers. Social networks generally have their own apps, which makes it easier for users to update their personal information, confirm friend requests, and sign in at any time. In fact, some social networks are designed around mobile devices, such as Foursquare, which uses GPS positioning technology on smartphones.

Consumers aren't very exclusive to mobile advertising. When product ads appear, consumers generally tend to change channels, whether they are listening to the radio or watching TV. When reading newspapers and magazines, they also omit advertisements; when they go online, they will close the pop-up advertisements without hesitation and even get angry. However, mobile advertising is new to most consumers and can provide interactive experiences that other media cannot provide. For example, consumers can immediately redeem coupons in stores, and apps provided by companies such as Nike also offer Can help people lose weight easily, etc.

Senhe Wanyuan believes that in the past, two-dimensional bar code barcodes were ubiquitous, and bar codes may appear on advertisements, direct mailers, and even telephone poll posters. However, QR codes can make everything more interactive with the user. After scanning them, consumers can visit mobile sites, watch videos or audio, and learn more about the product. And static methods such as magazine or newspaper ads, if QR codes can be inserted, will also allow consumers to communicate more closely with merchants through their smartphones.

Mobile devices are our best companions at work, driving, interacting, and even sleeping. Our phones are no longer just about making calls, we can use them for Internet searches, APPs, text messages, and more.

In the era when people used various feature phones before, mobile marketing has largely been ignored. With the boom of smartphones, mobile devices have become a medium that all marketers should not ignore.

1.Check

Look at the website's traffic source statistics to determine how many percent of your visitors are visiting your website through a tablet, iPad, iPhone, or other mobile device. These data need to be analyzed frequently.

Member mobile media

In the era of social media, consumers no longer separate marketing from products, and marketing is products; marketing is no longer separated from in-store or online experiences, and marketing is experience. In the age of consumer participation, marketing is the business itself. Essentially, companies need to be marketing media, and marketing organizations need to be the engine of consumer engagement. When striving to design, build, run, and update consumer engagement methods, inspire dialogue throughout the enterprise. In corporate self-media, 4I marketing will be fully implemented.

Member mobile media: the ultimate form of "self-media"

The year was hailed as the first year of Weibo. Weibo has also become an important platform for brand marketing communication and strengthened the "self-media" awareness of enterprises. As the primary form of "self-media" for enterprises, Weibo is first driven by the personal brand of the company's CEO. Lei Jun of Xiaomi's mobile phone, real estate agents Pan Shiyi, Ren Zhiqiang, etc. all cleverly used Weibo to create their own media and launch marketing.

After many years of operation, many companies have accumulated a large number of consumer members. There are many companies with millions of members, and some even reach tens of millions, far exceeding the circulation of mainstream media. These long-term members have formed a relatively fixed loyal consumer group. How to use existing loyal members to establish a member operation system, use the member management platform to activate sleeping members, interact with existing members, and influence new members by word of mouth has become an important strategic issue for enterprises in the era of database marketing.

How to treat these long-term accumulated target consumers depends on what kind of operational thinking to treat. The problem with marketing is the problem with the media. If you want to market your target consumers, you must have media thinking. Under the traditional media thinking, companies focus on how to combine media, and may never consider establishing their own "self-media". The era of mobile social media has greatly increased this operability.

In the traditional media delivery thinking, the problem that most easily causes advertisers to be dissatisfied is "no effect tracking analysis report", followed by "unable to increase sales" and "poor audience accuracy". A major advantage of member mobile media is the precise positioning of the audience. The users of every mobile phone in the mobile Internet era have clear faces that can be accurately described and precisely defined. Member mobile media first solved the problem of "poor audience accuracy". Another major advantage is that you can track and analyze the behavior of member audiences, and evaluate the effectiveness of advertising. This completely solves the biggest problem for advertisers: performance tracking is not possible.

Therefore, the "enterprise self-media" in the pan-IT era will transition from corporate microblogs on the Internet to corporate member mobile media, and the focus of marketing is shifting from "media platform and corporate singing" to "enterprise platform and member singing" . The establishment and operation of the member lifecycle operating system platform is the process of mediaization of members' mobile phones; it is strategy rather than tactics.

No matter it is the traditional marketing market or the network communication environment, word-of-mouth marketing as a more effective marketing method has always been loved by marketers. Mobile Internet should also pay attention to the application of word-of-mouth marketing methods, which is also the way companies or advertisers need to research and invest. Here we mainly discuss the use of applications to package enterprise services and product value, and achieve viral word of mouth marketing through viral communication.

The most important feature of the word-of-mouth effect is that it has high credibility, because in general, word-of-mouth communication occurs among friends, colleagues, classmates and other closely related groups. Before the word-of-mouth communication process, a long-term and stable relationship has been established between them. Compared to pure advertising, promotion, public relations, credibility is higher. The development of mobile Internet raises a new topic, which is how to take good care of your customers or fans. Compared with the publicity and promotion in the era of mass communication, the personalization of the mobile Internet enables more people to understand the experience of others, whether they know it or not, and consumer comments and sharing are important for a service or product. At this time, there is often a so-called "disintermediation phenomenon", that is, companies and marketers are excluded, consumers are more willing to listen to friends' suggestions and decide whether to buy or not, and this discussion is still relatively invisible.

Any product or service has its unique value and adaptability. All the company has to do is to develop and make good use of her. For companies, the primary concern is your existing customers. From their perspective, you can try to make some more practical and corporate brand value applications, which can be freely downloaded and installed in customer groups, whether they focus on "fun" or prefer "useful". Take care of your company's customers and then your potential customers. The spread of word-of-mouth effects depends on three points: first, whether the value of the information is really useful to your customers, second, whether the information can arouse the interest of users, and third, whether it is easy to share and comment. With these points, it is considered to have a basic communication basis.

In addition, the method and timing of choosing to launch the application also need to be carefully studied. Don't think about how many people pay attention to and spread you, why others play with you, help you spread, think about it, and meet your existing customer needs. It's a big success. The release characteristics of different industries and products are still different, but word-of-mouth effect is also one of the important driving forces for people to accept new things. When consumers see others use applications and get a good experience, he may also try. In life, we are most concerned and talked about various topics related to our own interests. Therefore, word-of-mouth marketing must directly or indirectly link the disseminated content with the interests of the target audience, which is particularly important in the Chinese market.

Due to the difference in personalization, everyone accepts new things in different processes and cycles, some slow and some fast, but what users do accumulate and grow is a gradual process, unless the effect of event marketing comes out or is planned, Generally, there is no significant explosive group growth, but it has been growing. This is what marketers should clarify when promoting mobile marketing and focus on perseverance.

In short, for companies that want to improve word-of-mouth marketing through some applications and services, don't rush into quick success, serve your customers first, refine your excellent communication elements, multi-channel launch, strengthen the user experience, and your customer base. Every day naturally changes.

1. How does a mobile terminal correspond to an independent user?

The mobile phone generally obtains the user's SIM card serial number IMSI (International Mobile Subscriber Identifiction Number, which can distinguish the user operator attribution) and the device serial number IMEI (International Mobile Equipment Identity, the international mobile equipment identity code). Mobile device unique identifier) to distinguish a user. In fact, the mobile phone number corresponding to the SIM serial number can also uniquely identify the user. Mobile terminal (such as iPad): Generally, users are distinguished by obtaining the device serial number (IMEI).

2. What is a mobile web page?

A mobile website or a website optimized for mobile devices is a website that can be accessed quickly via a mobile device. Because the screen size of a mobile device is significantly smaller than a standard desktop computer and the mobile network is slow, it is important to ensure a good access experience for mobile users.

3.Mobile application categories

In terms of expression, they are divided into the following categories.

1. Client: It needs to be installed on the mobile phone before it can be used. In the future, it will be mainly on the IOS / Android system.

2. Browser form: Access via mobile phone's own browser or third-party browser, called Web App, will be mainly HTML5 in the future.

Generally, from the perspective of content functions, it is mainly divided into basic categories (such as browsers), tools (such as downloading tools), games (such as "Angry Birds"), and media (information or audio and video media or players). , Life services (such as public comment, flight steward), business (mobile Taobao, mobile Fanke) and so on.

4.Key indicators of mobile application user data

Installed volume: Cumulative volume after successful download and installation.

Monthly active users (MAU): Generally obtained by statistically obtaining user behavior information in the background, and the users are unique.

Daily active users (DAU): The acquisition method is the same as that of MAU, and the calculation cycle is days, with only users. (This is the core indicator.)

Daily PVs: The number of views generated for daily applications.

Daily PV (Page View): The number of times ads are fetched for the ad slot.

ECPM (effectve cost per mille): The effective cost per thousand impressions. The advertising revenue of general application providers is ECPM × impressions / 1000.

Ad fill rate: Extract the number of ad PVs / theoretical ad PVs.

5. What is the main body and market share of China's WAP market?

In the WAP field, the largest portal media include Tencent, Sina, Phoenix, Baidu, Sohu, Netease, Monternet, 3G, etc. From the operator's back-end data, independent WAP portals such as Monternet and 3G have a very serious user churn, and some have shrunk to some provinces. In addition, the traffic of several search, reading and community WAP websites such as Yisou, Lexun, and Book Banner also has a high market share.

6. What is the theme and market share of China's MMS market?

At present, the largest players in China's MMS market include: China Mobile News Morning and Evening News (40 million users), China Mobile's 12580 live broadcast (40 million users, but divided by province), etc., 200 ~ 300 vertical industry or regional media mobile newspapers. Only China Mobile 12580 Life Broadcast reported a large-scale and systematic operation of advertising and mobile marketing business.

7. What are the number of APPS in China and the proportion of free payment?

The number of App Store applications in China s IOS market exceeded 600,000, and paid applications still dominated, accounting for 57.3%. Among them, games, entertainment, books, education, and living ranked in the TOP5 of all categories, and the total ratio exceeded 55%. iPhone applications account for 65%, iPad accounts for 19%, and compatible applications account for 16%. The reason is that the number of iPhone devices in China is much higher than the number of iPads.

The number of Android applications has also exceeded 500,000, of which free applications account for 2/3.

How to effectively solve the four major problems of mobile marketing for small and medium-sized enterprises, the platform is the key.

A good mobile marketing platform must have three major elements of value: integration, guidance, and self-help. First of all, a one-stop service platform is needed, which integrates various mobile technologies and promotes them interactively to form affiliate marketing, so that technology can be used for marketing. Secondly, lowering the threshold of use, 360-degree scenario marketing, companies see not just cold mobile technology platforms, but preset and support user-defined live marketing scenarios, so that companies can quickly master mobile marketing methods. Acquire new customers and maintain old customers at low cost. At the same time, this platform should have perfect self-service, and provide technical and creative modules around the marketing process. Enterprises can combine and match at will according to the actual needs of marketing, so that their marketing demands can be personalized, just like playing with Rubik's cube The mobile marketing platform will support the secondary creativity and innovation of corporate marketing.

For the majority of companies, marketing can be a topic that will never change. No matter what kind of business, large or small, no matter in which era, whether it is the previous paper media era or the Internet era, the existence of marketing is inseparable. With the constant popularization of smart mobile terminals and the continuous maturity of wireless networks, a new era of mobile Internet has been brought, and mobile marketing has naturally begun to enter the sights of enterprises and become the new darling of corporate marketing.

The first thing to know is that a major feature of the mobile Internet era is that manufacturers 'information can be easily queried, and users' query behaviors can be tracked, so that manufacturers can effectively intervene in consumer demand and ultimately promote consumption. This is also Mobile marketing gives us a description of the future.

The rise of mobile marketing topics stems from the shift from mobile phones to mobile digital terminals. When mobile information has become a new form of media, the marketing community naturally began to tap the marketing value of mobile media. Therefore, studying the characteristics of mobile media is the basis for studying mobile marketing.

The mobile media has two major characteristics, that is, two-way information communication at any time and any place, and the information volume constraint as a portable device. These two points are also the basis for all mobile marketing. The first determines the value of mobile marketing, and the second limits the scope of mobile marketing.

The focus of two-way information communication anytime, anywhere is two-way, that is, "the manufacturer's information can be easily queried and the user's query behavior can be tracked" stated at the beginning of the article. Half of your advertising costs are wasted, but I do nt know which half is not valid in the mobile marketing space. So mobile marketing is the easiest form of marketing to measure.

What Is Mobile Marketing?

Mobile marketing

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