What Is Mobile Video Advertising?
Mobile video advertising refers to the form of advertising of in-stream video on mobile devices. Divided into traditional patch ads and In-App mobile video ads. In October 2013, Verizon launched In-App frequency-controlled video ads at the 20th China International Advertising Festival and China Mobile Developer Conference.
Mobile video advertising
- Mobile video advertising is a
- 1, floating window
- Mostly used in
- 1.Play on the application or game launch page
- When the mobile phone application is launched, a beautiful loading page appears and video ads appear. In conjunction with the loading progress bar, this mode is similar to traditional Internet videos, such as Youku and Sina, which are more in line with user habits.
- October 2013
- Authorities predict that by 2013, the overall scale of China's mobile Internet advertising will reach 8.74 billion yuan. As a new advertising model, mobile advertising has been favored by advertisers, service providers and VCs. Mobile advertising marketing will become a new vane in the advertising industry chain. Financial website BusinessInsider analyzed mobile platform research and pointed out: "There are mobile advertising on 6 billion mobile devices worldwide. Mobile advertising in the next five years
- Compared with traditional Internet advertising, mobile advertising has a higher click-through rate and conversion rate due to its interface and operating characteristics. At present, traditional mobile advertising models such as Banner ads, integral wall ads, and Airpush ads cannot meet the requirements of advertisers due to unsatisfactory publicity effects. At this time, a new advertising model is needed to gradually replace traditional mobile ads. Judging from foreseeable or pre-existing advertising models, rich media advertising, icon advertising, voice advertising, dazzling advertising and video advertising will be the mainstream advertising models in the future, and mobile video advertising will be the most mainstream trend.
- According to the latest research from Medialets, the mobile advertising interaction rate will increase by 35% due to the promotion of video. Adding video or product catalog information to your ads has greatly increased mobile phone users attention and time for product promotion. A survey from Digital Advertising Agency ValueClick shows that in 2012, nearly 49% of US marketers intend to increase video advertising spending, and 65% will increase mobile advertising budgets. Vungle, a built-in video advertising service provider, received a US $ 2 million seed investment in its fledgling debut. It can be seen that video advertising has received more and more attention and expectations from all parties.
- So what are the characteristics of video advertising? Why is it the most mainstream trend in the development of mobile advertising in the future?
- First, video ads do not stay in the user interface and belong to pure green ads;
- Second, video ads are played when the video ads are opened and exited, which is more in line with user habits;
- Third, the visual and auditory impact of video ads is all-round, and the advertising effect is more obvious. Fourth, the precise placement of user behaviors of video ads makes the ads more targeted. From these characteristics, it is not difficult to see the unique advantages of video advertising in comparison with other advertising models.
- GuGu Video Advertising
- Mei Xiaolong, CEO of Guangzhou Guguo Software, also said, "The value of mobile video advertising lies in the establishment of a brand. It follows the development trend of the mobile Internet, allowing companies' products, services, concepts, etc. to have a full-scale sensory impact on users and make brands more "Zero distance" communication. As a new model dedicated to serving traditional brand advertisers and improving mobile application developer advertising revenue, the Gugu video ads launched this time cater to the domestic mobile advertising market trend and provide traditional brand advertisers with Entering the new Internet field has opened the way, and it is bound to solve the difficult situation of mobile phone app development for the majority of domestic developers. "