What Is an Employee Satisfaction Survey?

Employee Satisfaction Survey is a scientific human resource management tool. It usually collects information on employees' satisfaction with various aspects of enterprise management in the form of questionnaires, etc., and then through subsequent professional and scientific data statistics and analysis It truly reflects the current status of the company's operation and management, and provides objective reference for the decision-making of enterprise managers. The employee satisfaction survey also helps to cultivate employees 'sense of identity and belonging to the company, and continuously enhances employees' centripetal force and cohesion. Employee satisfaction survey activities enable employees to establish a corporate-centered group awareness based on democratic management, thereby subconsciously generating a strong centripetal force on the organization collectively.

Employee satisfaction survey

1 CCTV Market Research (CTR)

CTR Market Research is a leading market research company in China. It was established in 1995 and transformed into a joint-stock company in 2001. Its main shareholders are China International Television Corporation and TNS. Consumer fixed sample groups, case studies, media and product consumption patterns research, media strategy research, media advertising and news monitoring. Can provide continuous multi-customer research, and can also provide tailor-made targeted solutions for different customers.

2Guangzhou Strategy Point Market Research Co., Ltd. (CMR)

Strategic Point Market Research Company was established in 2001 and is the most competitive cross-industry market research company in China. Strategy research focuses on the collection of basic market data to give companies decision-making support so that companies can better understand the market. His areas of expertise include satisfaction research, consumer research, government and public service research, market entry research, new product development research, real estate research, and industry research.

3 CCTV-Sovereign Media Research (CSM)

Media Research is a Sino-foreign joint venture established by CTR and TNS. Has the world's largest TV viewership survey network, providing independent survey data. Committed to professional TV viewing and radio listening market research, providing reliable and uninterrupted ratings survey services for the media industry in mainland China and Hong Kong.

4Shanghai Nielsen Market Research Co., Ltd. ( ACNielsen )

Nielsen is the world's premier media and information group. Nielsen is a private company with operations in more than 100 countries and is headquartered in New York, USA. Provide world-leading market information, media information, online research, mobile media monitoring, commercial exhibition services, and commercial publishing information.

5 Beijing Turns Market Research Consulting Co., Ltd. (TNS)

TNS China, a merger of the original TNS, is a leader in China's specialized market research companies, committed to providing customers with feasibility market insights and research-based business consulting to help customers make more effective business decisions. Provide customers with comprehensive and in-depth professional market research services and industry knowledge in consumer goods, technology, finance, automotive and other fields, and have a set of advanced and unique business solutions covering all aspects of marketing and business operations, including product development And innovation, brand and communication, stakeholder relationship management, retail and shopper research and qualitative research are the company's distinctive strengths.

6 Beijing Ipsos Market Consulting Co., Ltd. (Ipsos)

Ipsos entered China in 2000 and has grown into one of the largest case study companies in China. Ipsos has more than 700 professionals in China and branches in Beijing, Shanghai, Guangzhou and Chengdu. Focus on market research services in four major areas: marketing research, advertising research, satisfaction and loyalty research, and public affairs research.

7 Xinhuaxin International Information Consulting (Beijing) Co., Ltd. (SINOTRUST)

At the end of 1992, Xinhuaxin was established in Beijing. It took the lead in developing market research consulting services and business information consulting services in China, and launched database marketing services in 2000. To date, Xinhuaxin has developed into China's leading provider of marketing solutions and credit solutions. Collect, analyze, and manage information about markets, consumers, and business organizations, and provide market research, business information, consulting, and database marketing services through the integration of information, services, and technologies to assist companies in making better marketing and credit decisions And develop profitable customer relationships.

8 Beijing Jiefukai Market Research Co., Ltd. (GFK)

GfK Group, headquartered in Nuremberg, Germany, is one of the world's five largest market research groups, with 80 years of development history. In 2005, GfK Group's global annual operating income exceeded 1 billion euros, with more than 6,000 full-time employees worldwide, and more than 120 branches and branches in 69 countries and regions. GfK Group's global market research business now covers five major areas including special research, healthcare research, consumer electronics zero research, consumer tracking, and media research.

9 Beijing New Generation Market Monitoring Agency Co., Ltd.

Founded in 1998, it introduced foreign capital in 2003 and became a Sino-foreign joint venture. The new generation has continuously tracked and monitored the changes in the Chinese market since 1998, documenting the changes in the Chinese market, providing market and consumer insights, and assisting customers to make successful decisions in commercial wars. Continuous research: continuous, annual, and single-source mass market research and niche market research. Media research: print media research, radio media research, outdoor media research, online media research, new media research. Consumer research: industry and market analysis, sales research, marketing research (brand / product / price / advertising / promotion), consumer research, customer satisfaction research.

10 Ericsson Research Group (SMR)

Sillicom (SMR) was established in 1996 and its subsidiaries include Sellisson Market Research Co., Ltd., Sellisson Commercial Credit Reporting Co., Ltd., Sellisson Media Research Co., Ltd., Shanghai Sellisson Information Consulting Co., Ltd., Beijing Sellisson Market Research Co., Ltd. Cyrus Information (Hong Kong) Co., Ltd., and on-site execution agencies located in Shenzhen, Wuhan, Chengdu, Xi'an, Xiamen and other cities. The scope of services covers market research services, media research services, competitive intelligence research services, and commercial credit investigation services. Among them, Xericsson (Media Research) is the largest broadcast listening rate data service provider in China, with a market share of more than 70% in the field; at the same time, Xericsson is also a leader in competitive intelligence research services in mainland China.

The employee satisfaction survey can effectively diagnose potential problems in the company, understand the impact of company decisions on employees, and conduct a comprehensive review of company management to ensure the company's work efficiency and optimal economic benefits, reduce and correct low

Companies that conduct employee satisfaction surveys can conduct a comprehensive review of company management. The employee satisfaction survey will conduct a comprehensive evaluation of each of the following areas or a detailed investigation of a specific project.

An enterprise has one center and two basic points: one center is profit, and the purpose of shareholder satisfaction is

A successful employee satisfaction survey usually has the following four functions:

1. "Earthquake predictor"-as a means of prevention and monitoring, to diagnose potential crisis problems in the enterprise, and to capture the thought and psychological needs of employees in time, so as to take targeted measures

2. Enterprise "thermometer"-through the measurement of satisfaction index, find out the reasonable and unreasonable factors of employees' satisfaction or dissatisfaction in the management of the enterprise, so as to formulate and adjust the management system in a targeted manner;

3. "Physical Checklist"-comprehensive and objective assessment through employee satisfaction survey

1. Determine the survey task: The two parties discuss and determine the main content of the survey, then determine the task by content, and then determine the method, technical means and measurement target by the task.

2. Develop survey plan: design survey outline, determine survey indicators, list survey questions, determine survey scope, select survey objects, and propose survey methods

Step 1. Decide if you need to implement an employee satisfaction survey project

The second step is to sell the survey to management

Step 3. Decide what questions to ask in the employee satisfaction survey

Step 4: Select employee satisfaction survey method

Step 5. Issues to watch out for in employee satisfaction surveys

Step 6.Confirm the final questionnaire and test

Step 7. Promote employee satisfaction surveys to the company

Step 8.Invite employees to participate in the survey

Step 9. Interpret the results of the investigation

Step 10. Share your findings

Step 11 : Take improvement actions based on survey results

Step 12: When do I need to repeat employee satisfaction surveys

How do companies conduct employee satisfaction surveys, and how do they determine the circumstances under which they need to conduct employee satisfaction surveys?

We must first clear a few questions:

First, managers need to consider one question: Do you know how employees feel about their work and working environment? If you do nt know, your company needs to conduct employee satisfaction surveys, even if the company does not have many employees. Especially when your business is rapidly expanding, employee turnover is rising, rumors are rising, policies and structures are changing, industry competition is fierce, and salary and benefits are facing reform, it is even more urgent to conduct employee satisfaction surveys.

Second, after recognizing the necessity of conducting research, the next step is to obtain the support of company decision makers. If the work of employee satisfaction survey is not included in the budget and is not valued by senior management, it will be difficult to carry out in the enterprise.

Third, determine the content of the survey. Before determining the content, we must first consider the current actual situation of the enterprise. Thinking about the following issues will help identify the core issues you need to know:

What is the reason for this investigation?

What works well in an organization and not so well?

What are the current rumors circulating in the enterprise?

What is the value orientation of the enterprise?

Has the company ever conducted employee satisfaction surveys? If so, it is necessary to consult previous findings.

Fourth, choose a survey plan. There are various research schemes. Enterprises can decide on their choices after weighing the pros and cons of various schemes based on their own circumstances.

Interview survey method: collect oral information; record interview observations.

Features: The advantages are directness; flexibility, adaptability and adaptability; high response rate and high validity; but prior training is required; large cost, small scale, time-consuming, and low standardization.

Types: (1) structured interviewsa well-planned questionnaire needs to be designed in advance; (2) non-structured interviewsno problem outlines, free to ask questions Places: Suitable for companies with scattered departments and public places

Number of people: collective and individual interviews.

When: One-time or follow-up interviews.

Questionnaire survey method: design individual papers or distribute them after the papers are designed.

Features: Wide range, better combined interview effect.

Type: There are two types of open questionnaires and closed question and answer, each with advantages and disadvantages, and the two are better combined.

Questionnaire: Questions, instructions, instructions, content, dynamic questions, attitudes, and numbers need to be designed.

Design: yes / no choice, multiple choice, contrast choice, sort choice, degree choice, free question, time limit.

Sampling survey method: random sampling, isometric sampling, stratified sampling, and overall sampling.

Fifth, conduct surveys. As with the company's products and services, employee satisfaction surveys must be conducted with a serious attitude. In the early stage of implementing the survey, relevant communication work should be done, including: communicating with managers at all levels and communicating with company employees. The contents of communication include: the purpose of the survey, the importance of the survey, the arrangement of time, the method of participation, the announcement of the follow-up results, etc. Poor communication. On the one hand, the lack of support and attention from the manager will directly affect the mentality of employees in his department, which will affect the participation and quality of the survey. Employees will not participate with a positive and serious attitude, and the results will naturally be greatly reduced.

Sixth, deal with the findings. After implementing the survey, a large number of questionnaires and survey reports were collected; the analysis methods were selected, and the investigators formed inspection results expressed in words and graphs through inspection, classification, and statistics, and conducted overall evaluation and analysis of existing problems; proposed specific measures for reform and improvement The measures must comprehensively consider the seriousness, criticality of the problem, the affordability of the enterprise, and the feasibility of the implementation of the measure. In the case of limited human, financial and material resources, the cost and future benefits of various solutions must be measured Choose the best solution to improve the most critical issues. Final submission of comprehensive report.

Seventh, implement improvements. For the problems found through investigations, enterprises should propose specific improvement measures and give them implementation. If it is just to take a look at the data and understand the employee's response to the company without preparing any action, the employee will adjust the satisfaction to "formalism", and the effect of the investigation will be greatly weakened and even counterproductive.

Eighth, the effect of tracking feedback. The implementation of improvement measures is not the end of employee satisfaction. The Ministry of Human Resources also needs to evaluate the effectiveness of the improvement measures in two aspects. One is to evaluate the economics of the measures, that is, to obtain a large output with certain inputs; the second is Evaluation of the practicability of measures, that is, the improvement of employee satisfaction indicators by improvement measures. In order to summarize the experience and lessons, and better carry out the next work. ^[2]