What is Postcard Printing?

A postcard is a card with an image and text that can be posted directly without an envelope. The image can be a photograph, a painting, or a design ... A stamp of sufficient denomination must be attached when posting. It has an image on the front, a zip code, address, and name of the recipient on the reverse, and what you want to say to the recipient in other areas. The advantage is that there is no envelope. The disadvantage is that the space is small and there is no privacy. The content written on the postcard is public and can be seen by others. The content usually does not involve privacy concerns, so it is called Mingxin. Postage for postcards is cheaper than for ordinary letters ^[1] . According to China Post's business description, the general public can print postcards without marking "China Post", so many people will call postcards issued by post offices as "postal cards" (with postage symbols), while folks who print Referred to generically as "postcard".

[míng xìn piàn]

The evolution of Chinese postcard functions

Communication function

Promotion function

Collection function

Fourth, value preservation function

Five, carrier function

Six, special functions

Advertising function

A. Perfect postal distribution network.

B. Low-cost input and secondary propagation effect.

C. The goal is clear and the accurate arrival rate is high.

D. A natural advertising carrier that is touching.

advantage

1. Information-bearing cards that can be posted directly without an envelope

Postcards are printed on a cardboard card with a postage chart printed on the front (or a wireframe logo sticker)

Postcards are popular in various countries today, and they are colorful and can be called the lovely flowers in the post garden. As for the origin and development of postcards, many people may not know it.

The advent of postcards has a history of more than 130 years. According to historical records, one day in October 1865, a German painter

1. Classified according to the purpose of distribution and the mode of postal transportation, the coverage is large and scientific. Postcard collectors collect and organize according to this method, and the compilation of postcard catalogs also determines the style accordingly. According to this classification, there are commemorative postage films, special postage films, New Year postage films, tourism postage films, Christmas postage films, donated postage films, military postcards, ordinary postage films, air postage films, pipeline postage films, and special postage films. and many more. There are many special postcards, such as Hope Project, Consulting,

According to the nature of printing and distribution, it can be divided into postcards printed and issued by the postal service (

According to the purpose and purpose of the issue, postcards can be divided into ordinary postcards, commemorative postcards, special postcards, and special postcards (including official postcards, military postcards, official postcards for administrative agencies, pipeline post postcards, maritime postcards, semi-official postcards, and wedding postcards , Invitation postcards, postal address change notification postcards, etc.), aviation postcards, travel postcards, new year postcards, advertising postcards, donated postcards, parcel postcards, etc.

Free postcard

Different origins, the following information is for reference only

Who invented the postcard first?

British philatelists have proved that postcards are the invention of the country.

For a long time, the world believed that postcards originated in Germany or Austria. Of course, Americans always claim that they are the inventors of postcards. However, the post historian Edward Pound finally settled on this issue: postcards were invented by the British.

Pound found a postcard sent in 1840, which was 20 years earlier than the earliest known postcard. This is a hand-colored printed comic postcard by

Postcards are very familiar to us. We send one to our friends and relatives during the Chinese New Year, and we put all our best wishes into this square. However, the birth of postcards really took a lot of trouble.

In 1865, a German painter drew a picture on a piece of hard paper and wrote a few greetings to send to his friends, but he could not find such a large envelope to hold the picture. Later, the post office staff suggested that he write the address and name of the recipient on the back of the picture and send it. The matter was known by Stephen, the postmaster general. He believed that this method of communication was simple and suggested that the government print a hard paper stationery without envelopes. Will be welcomed by people. In this way, a great "first" missed Germany. Four years later, on October 1, 1869, Austria issued the world's first postcard, which was universally welcomed. In July of the following year, postcards were issued in Germany. Soon, Britain, France and other countries followed suit and issued postcards, which became popular all over the world.

Postcards have been issued in China since the late Qing Dynasty. In 1897, the Qing government issued China's first postcard, the "Daqing State First Edition Dragon Dragon Straight Film", with a face value of 1 cent. In July 1949, China's Liberated Area issued a set of postcards entitled "President Mao's Postcard". This set of postcards was only used by party, government, and army supply system personnel, with a face value of 40 yuan. The first set of postcards in New China was also issued in 1949. The name is "Tiananmen Map Northeast Stickers". The face value is 2500 yuan in Northeast currency, plus an additional 500 yuan in paper fee. On August 1, 1984, China began to publish "commemorative postage postcards", numbered "JP". JP1 was issued to commemorate China's gold medal at the 23rd Olympic Games, a total of 16 pieces. China's

Since the birth of postcards for more than 150 years, postal departments of various countries have issued a wide variety of postcards in various forms in accordance with the needs of various social strata and the economic benefits of the postal itself. Postcards have formed a huge "family" in postal supplies. For more than 100 years, several generations of philatelists have researched and classified from the content of the topic of the postcard, the purpose of distribution, the mailing method, the design form, and the printing materials in the collection practice. kind of. The classification methods are:

1. Classified by design. The design of postcards attracts the most attention and can arouse the interest of collectors at all levels. Such as art postcards, volume postcards, advertising postcards; non-paper postage films, such as plastic pressed three-dimensional postcards (Figure 3), wooden postcards and so on.

2. According to the postage effects on postcards, there are local postage films, foreign postage films, international aviation, stamping and revaluation, exemption, postage paid, postage postage cancellation (Figure 4), and so on.

3 Thematic philately uses the graphic content on postage postcards to categorize thematic philately, and refers to the topic name. If there is dance material in the picture, it is called a dance postage film.

4. Postcard display is divided into pure printed postcards and hand-drawn postcards.

Other philatelists have classified the actual postage films by variety, that is, the first day of actual postage, registered postage films, unfunded postage films, postage films stamped with various stamps or postmarks, such as places Surcharge stamped postage films and more.

If the "family" of postcards is regarded as a system, there are subsystems underneath it, and the subsystems have a strong derivation ability, which makes the variety very complicated. A postcard can have several varieties of attributes according to different classification methods. As shown in the pre-sale postcard in Figure 4, it is also a postage film for the New Year, and special postage films for "monkey" and "peach". When collecting, you can categorize according to your desired variety, regardless of others. However, it can only be counted as one kind when counting varieties. So statistically,

In 1874, the Shanghai Municipal Bureau of Letters issued a postage film. This is the earliest postcard issued and circulated on Chinese soil. The title of the film has only the English title "POSTCARD". Because the customers who used postcards were foreigners at the time, the Post Office of Shanghai Bureau of Industry Bureau did not translate "POSTCARD" into Chinese. It can be seen that at this time, literal Chinese words for "POSTCARD" had not yet been generated.

Since then, the postcards issued by the Ministry of Industry and Information Technology Bureau, such as CHEFOO (Yantai), Chongqing, Zhenjiang, Jiujiang, have only English "POSTCARD" or "POSTALSERVICE", without Chinese translation.

In fact, it was during this period-in the mid-1980s, that someone had translated the name "POSTCARD" into a Chinese "postcard". At that time, "postcard" was a new word in Chinese. Because of its accurate and profound translation, it showed the postal characteristics of a card-like, open letter, so it was quickly accepted by people with strict thinking. The translator is a Chinese, a wise thinker, a master of Chinese language, and a master of English.

Specification setting

Size: China s standard postage postcard specifications are uniformly 148mm × 100mm. Generally, 2mm bleeding is left during production, that is, the production size is 152mm × 104mm. To ensure printing quality, the production resolution is preferably at least 300dpi. The CMYK color mode is used for production. Black should be used. Select C0M0Y0K100 (%). The above are standard sizes. You don't have to be constrained by this. You can change the size according to your needs. There are no hard rules. You can find the size you like and set it. Know that the style and size of the card are also closely related.

Typography

1. Choose what you need to make a postcard photo.

2. Make the front of a postcard. Create a blank image of A3 size and format these photos according to the size of A3. The pixels of the photo and the newly created A3 layer are: 300dpi. Be sure to keep the bleeding line.

3 Make the back of a postcard. Follow the same method to typeset the designed "back of postcard". The size of the back and the distance between the blanks must be consistent with the front. If you do not design the back.

4. Select the paper. It is best to be 250G or more. This kind of paper is relatively thick and is not easy to be broken during mailing. As for the material of the paper, copper paper / matte paper can be used. Roughly select paper between 300g and 200g. There are two types of cardboard: matte and matte. The coated paper is brighter and the matte paper is darker.

5. Print / print. If you are printing a small number of postcards, it is recommended to go to a graphic shop. The printing cost of the printing plant is too high, and the printing plant generally does not accept small batch printing. If it is a large quantity, you can go to the printing factory to ask the price, because the effect of printing is indeed much better than that of graphic shops. In addition, you can choose digital printing. The price is generally around 10 yuan and is double-sided printing.

* Generally, graphic shops will help you typesetting. Generally, it is free of charge (not sure), but it is recommended to typeset by yourself. Although it is more troublesome, it can be safe first.

* Printing / printing may have a color cast. It is recommended to print one sheet to see the effect. After the color is completely determined, print in batches.

* If you choose to print, be sure to ask if the store's ink is waterproof. If it is watery, it is recommended that you change the store.

* After printing is finished, let the graphic shop use a professional machine to cut it for you. If there are only one or two sheets, the graphic shop refuses to cut it, you can only do it yourself.

Precautions

About the bleeding line: Because the printing on the printing plate will not be so accurate, in simple terms, just leave a blank space outside of your predetermined size. The bleeding line is mainly to make the printed picture exceed that line, and even if there is a slight deviation when cutting, it will not make the printed thing obsolete. In general, bleeding is 3mm, or 2mm, at least 1.5mm.

Regarding the difference between coated paper and matte paper: ordinary coated paper is calendered by a super calender after being coated with paint. High surface strength. High tensile strength, smooth dots during printing, good reproducibility, clear images and bright colors. Commercial printing is often used to print color ads. Picture books and wrapping paper bags. Matte paper is officially called matte coated paper, which is less reflective than coated paper when viewed in daylight. Although the pattern printed with it is not as colorful as the coated paper, the pattern is more delicate and higher-grade than the coated paper. Generally, matte paper is thinner and whiter than copper plate, more ink-absorbing, and more rigid, unlike the copper plate paper, which is easily deformed.

Make postcards online

At present, there are services for making postcards online directly. Generally, common photo development websites can make postcards. The size is close to that of a traditional postcard, and the entire pattern is entirely made by the user's choice. The back is generally a white background. In addition, China Post Group Corporation also cooperates with some websites to launch online production of China Post postcards, including

Start Publisher. In the New Publication task pane, click Written Publication, and click Postcard. Note If you are using Publisher 2002, click Postcard in the New Publication task pane. Under Postcard, click the type of postcard you want (for example, Message, Promotion, or Special Offer, etc.). On the right, click the postcard design you want. In the Postcard Options task pane, under Size, click Quarter Page.

Note This option is not available for some postcard styles.

Under "Second Side Information", choose how you want to arrange your information on the second side of the postcard.

Tip To display the second side, use the page navigation controls at the bottom of the window.

Under Number of copies, click Multiple.

Note This option is not available for some postcard styles.

Use the page navigation controls to display the first side of the postcard. In the Postcard Options task pane on the left side of the window, click Color Scheme, and then select the color scheme you want. Click Font Scheme and select the font scheme you need. Replace placeholder text and graphics in postcards with information related to the purpose of the postcard. Adjust the text size as needed.

Tip If you have already created a personal information set, your personal contact information will automatically appear on the postcard.

You can also log in to the official website of I Love Postcard to register and use the perfect template for making.

Save postcard.

Period: 20th century

Size: 9 vertical, 14 cm wide

This is a postcard sent from the United States to Kunming in 1936. The pattern is Chinatown in New York, USA. Chinatown in New York, USA is located in Manhattan, north of New York's financial district. It has a history of more than 100 years and is home to over 200,000 Chinese. Urban streets are crowded with Chinese-run Chinese restaurants, clothing factories, grocery stores, trade houses, banks and more. This is not only a window for Chinese local souvenirs, but also a cultural center for Chinese residents.

Note: Only the most common postcard formats are described below

The address and name of the recipient are all written on the right side of the postcard (on the drawn bar)

The postage of postcards is based on the current par value of postage at home and abroad for communication, and different par values in different periods.

domestic:

On July 31, 1990, the local port of the postcard was adjusted from 0.015 yuan to 0.04 yuan, and the foreign port was adjusted from 0.03 yuan to 0.08 yuan.

On December 1, 1996, the postcard was adjusted to 0.40 yuan.

On March 1, 1999, the postcard cost was 0.60 yuan.

On November 15, 2006, the postcard fee was 0.80 yuan.

Hong Kong, Macao and Taiwan areas cost 3.5 yuan by water and 4 yuan by air.

foreign:

Air: RMB 5.00.

Air and water: RMB 4.50.

Water and land: 3.50 yuan.

The largest postcard collection: Globe traveller Marina Nosso has collected a total of 15,089 unique postcards, breaking the record of the largest postcard collection. ^[2]