What is a postcard printing?
businesses use postcards printing to launch a product or service to potential or existing customers. As a marketing tool, postcards have several attributes; They are cheap to print and mail and are easy to manipulate. Business postcards are also rapidly produced. Because most of the commercial postcards are in full color, it is double -sided and contains graphics, quickly attracts attention, and therefore are often more efficient than letters or brochures.
Some businesses use postcards for advertising. Other companies use postcards as a response, survey or order form inserted into a letter or packet of information about the company or product. Businesses often use postcards printing to send coupons or to announce messages of a company or product.
The company also uses postcards as subscriptions or renewal cards for newsletters and magazines. Postcards can also provide recognition of a brand or company. The advantage for consumers is that postcards are VHthey take away in the form of an order or responsibility.
Many postcards also offer Direct Mail services, and the company decides whether to send a bulk or first class of mail. Most postcard printing uses offset press. Color options include standard color processes and adapted colors such as those that could be required for the company's logo. The laser printer can process small postcards.
postcards are available in different sizes; Standard sizes are 4 x 6 inches (10 x 15 cm), 5 x 7 inches (13 x 18 cm) and 5.5 x 8.5 inches (14 x 22 cm). Prices of postcard printing differ depending on the type of cardboard used; The heavier supply is more resistant and more expensive. Other card options include covered or unprecedented. The coated cardboard material is more durable and also represents a smooth glossy surface.
The least expensive type of coating is onBased water, applied to paper. UV coating is a plastic surface of APO printing. Laminating the film is a plastic film applied to a postcard. Other coating options include a coating on one side and a matt coating.
When designing a business postcard, keep in mind the purpose of the card. If it is a answer to the answer, use minimum text and instructions to avoid readers. Consider check boxes for easy answer. Find out whether to use prepaid postage and pre -printed back address.
When deciding on postcards, some other design elements need to be considered. Use easily reading large types, not less than 10 points. Arial, Tahoma and Verdana are effective fonts. Photos and light paper attract interest. Do not forget to include contact information on your postcard and provide any instructions on what the reader should do with the card very specific.