What Is the Advertising Industry?

The advertising industry refers to the industry categories that obtain profits through advertising creative, planning, design, production, display, publishing, testing, management, investigation, publishing, technology research and development, technology promotion, effect evaluation, media operations, and brand agency. The so-called advertisement refers to the release of paid information for commercial or other purposes.

Advertising

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Campaigns include advertisers advertising needs, ad agencies serving them,

Including advertising companies, radio, television, newspapers, magazines, the Internet, etc.

In 2010, China's advertising business reached 234.051 billion yuan, an increase of 29.950 billion yuan over 2009, a growth rate of 14.67%, higher than the GDP growth rate of 10.3%, and a sharp increase from the 7.45% growth rate in 2009. 7.22 percentage points. China's advertising business accounted for 0.59% of GDP (397983 billion yuan) in 2010, which was basically the same as in 2009. In 2010, the scale of advertising business units and employees continued to grow steadily. There were 243,445 advertising business units nationwide, an increase of 18.76% over the previous year, and 14,805,525 advertising employees, an increase of 10.91% over the previous year. China's online advertising is expected to reach 15.7 billion yuan in 2010, and China's online advertising has huge potential.

In 2011, China's advertising business reached 31.255529 billion yuan, an increase of 33.54% from 234.051 billion in 2010, setting the highest growth rate of advertising business nationwide in 15 years since 1997. In the first quarter of 2012, the market size of China's Internet advertising operators was 14.03 billion yuan.

Share of mobile display and search ads in 2013

Advertising industry

The advertising industry is often referred to as the "barometer" of the development of a country's national economy. The world's most developed advertising industry exists in economically developed countries. After the Second World War, as the Japanese economy recovered and took off, Japan's advertising industry also dominated the world. The well-known Japan Dentsu Corporation is the world's largest advertising company, with annual pure advertising turnover of more than $ 15 billion.

Advertising Industry Development

In the process of global economic integration, international brands of multinational companies entering the markets of other countries are often led by multinational advertising companies. Before China's entry into the WTO, foreign capital had already entered China's advertising industry. Since these advertising companies with foreign investment backgrounds mainly represent the advertising of international brands, their sales are very large. According to statistics, eight of the top ten Chinese advertising companies have foreign investment backgrounds. With the advent of the post-WTO era and the opening up of the advertising industry, the competition between Chinese local advertising and foreign advertising companies will become more intense.

The "barometer" of the advertising industry also truly reflects the development of China's economy. Since the 1980s, China's advertising industry has developed along with the process of China's reform and opening up and the market economy. The rapid growth of China's economy has promoted the rapid development of China's advertising industry. For more than 20 years, China's advertising industry has grown at a higher rate than the macroeconomic growth rate. Especially since the 21st century, China's advertising industry is developing at an unprecedented speed.

In 2001, China s total national advertising business was 79.5 billion yuan, and in 2002 it was 90.3 billion yuan, with a growth rate of 13.62%. In 2003, despite the adverse effects of SARS, the advertising market remained vibrant. In 2003, the growth rate of China's advertising industry was as high as 18%, which was 14 times higher than the economic growth rate. The total turnover of the advertising industry exceeded the 100 billion yuan mark (about 106 billion yuan) for the first time in 2003, which is a milestone in the history of advertising in China. According to expert forecasts, the total turnover of the advertising industry in mainland China may exceed 200 billion yuan in the next 8 years; China is expected to become one of the world s largest advertising markets in the next 10 years or so.